This year, we introduced a wave of powerful new features in Google Ads. Let's recap the biggest launches of 2024 and how they can help you connect with valuable audiences and drive better results towards your marketing goals.
Build a strong foundation for success
Measurement
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Search
Performance Max
Demand Gen
Retail and Commerce
Apps
Creative Solutions
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YouTube
Display
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Measurement
Google AI can help you stay on top of industry shifts, from regulatory changes to signal loss…
Read more New features & announcements
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2024 Google Ads Recap
November 18, 2024
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New Performance Max features: Assets experiments, video enhancements, and more
October 23, 2024
With the year coming to an end and the peak holiday season approaching, advertisers are laser-focused on maximizing their marketing ROI. Holiday demand and trends shift rapidly, making AI critical for success. Performance Max automatically harnesses the full power of Google AI across all of Google’s channels to identify the highest ROI ad opportunities and drive more conversions from your marketing budget. The results speak for themselves. In MMMs run by TransUnion among Retail & Consumer Electronics advertisers in the U.S., Google Performance Max campaigns drove 17% higher ROAS than AI-powere…Read more -
Measure creative impact with simplified Video experiments
October 16, 2024
You can now set up Video consideration and reach experiments in just a few clicks, so you can gain insights into how different creative variations affect your campaign performance. Measure the impact of adding or removing assets on key metrics like cost-per-view, cost-per-conversion, and Brand Lift, so you can make data-driven decisions to optimize your creative. Experimenting with your ad creative helps you understand which ad resonates most with your audience, allowing you to optimize your ads for maximum impact. Streamlined Experiment Setup Whether you're working with existing or new campai…Read more -
Be the first in-stream ad your target audience sees with First Position, now available across YouTube in Display & Video 360
September 12, 2024
Breaking through to your target audience is never easy. That’s why First Position ensures your brand is the first in-stream ad seen by audiences when they are watching YouTube, at the times most relevant and impactful for the business. Previously, First Position was only available to run on YouTube Select inventory, bookable through Google Ads and Display & Video 360 at a fixed rate CPM. We are now expanding the ability to target First Position across all YouTube content at a dynamic rate through Display & Video 360. This expanded availability allows advertisers to reach their target audiences…Read more -
New website visits goal available in YouTube Studio
September 5, 2024
YouTube creators have a lot of available tools to grow their channel. For those looking to have an even bigger footprint on YouTube with additional views or engagement, you can accelerate the growth of your channel with promotions. For many creators, their channel is part of a larger business that involves a website where they sell products or services. That’s why we’ve updated YouTube promotions to include a new website visits goal for channels around the world. Video promotions in YouTube Studio start with selecting the main goal, now including website visits It’s easier than ever to find yo…Read more -
Strengthen Your First-Party Data Strategy with New Tools
August 28, 2024
Building a robust first-party data strategy has never been more critical than in today’s changing digital privacy landscape. As privacy regulations evolve and technologies shift, we’ve continued to build tools that help advertisers succeed while respecting consumer choice. Our updates to the consent mode API earlier this year added two new parameters that provide more control for consent collection. We’ve heard your need for additional features to preserve accurate measurement and streamline consent management. Today we’re sharing two new tools—Tag Diagnostics and a new consent management set …Read more -
Top tips to optimize for the holiday season and beyond with Google AI
August 27, 2024
The holiday season has evolved. It's no longer just about Black Friday or Cyber Monday. For example, did you know that in 2023 there were 8 days in December that had higher spend than Cyber Monday?1 From the excitement of double-digit sale days, to the post-holiday "new year, new me" resolutions, we’re here to help you anticipate the unexpected and drive profitable growth year-round. Discover the latest products and features designed to help you win the peak days you know and the new ones you don’t with Google AI. Set yourself up for success with insights and optimizations powered by Google Wi…Read more -
Fewer ad breaks and more user engagement on YouTube connected TVs
August 14, 2024
Viewers are sensitive to too many ad breaks. We’ve found that 79% of viewers would prefer video ads grouped together instead of distributed throughout a video.1 The less frequently viewers are interrupted, the more likely they are to continue watching their favorite content. That’s why we launched fewer, longer ad breaks when viewers watch longer videos on connected TVs. Since launch, we’ve expanded this experience to more types of longform viewing experiences. With the expansion of fewer, longer ad breaks on CTV, YouTube streamers can experience 50% longer viewing sessions before their next a…Read more -
Four tips to maximize sales this back-to-school season
July 25, 2024
Price-conscious shoppers are actively seeking the best deals this back-to-school season. In fact, almost 4 in 5 US consumers say offering the lowest price (77%) and good deals, discounts or promotions (79%) is important in their decision to shop with retailers regularly.1 Google provides multiple ways for shoppers to find the best prices, making it essential to keep your deals up to date to stand out. Follow these tips to maximize back-to-school sales. Attract deal-seeking shoppers while maintaining profitability Maximize your gross profits while still offering competitive prices this back-to-…Read more -
Results from our display ads experiment with the Privacy Sandbox APIs
July 22, 2024
Google’s ads teams are committed to providing advertisers with effective and privacy-centric tools and have been conducting rigorous testing of the Privacy Sandbox APIs, in combination with other signals, to understand how the APIs can support ads performance without third-party cookies. Between January and March 2024 we conducted an experiment on a portion of display ads traffic in Google Ads and Display & Video 360. We evaluated the effectiveness of measurement and audience strategies using a combination of Privacy Sandbox APIs and other privacy-preserving signals, in comparison to third-par…Read more -
Maximize performance on Search with updates to query matching
June 26, 2024
Breakthroughs in AI are helping us tackle questions in ways Google Search has never done before. That’s why we’re continuously improving AI-powered broad match, to help you reach your customers no matter how they’re searching. As one example, in the last six months, AI-powered improvements to quality, relevance, and language understanding have improved broad match performance by 10% for advertisers using Smart Bidding.1 To make it even easier for you to benefit from these improvements, we’re launching four updates to query matching and brand controls. Making it easier to manage brand traffic W…Read more -
Introducing Cross Media Reach
June 24, 2024
Advertisers can now use Cross-Media Reach Measurement, a measurement tool in Google Ads, that helps measure deduplicated, on-target reach and frequency across video campaigns. Cross-Media Reach helps advertisers to see the reach efficiency of Video Reach and Video View Campaigns on YouTube compared to TV, and across both channels to give a full view of their brand campaigns. Various factors such as campaign types, targeting, creative, format, CPM/CPV settings, etc. may lead to many campaigns running at the same time. Cross-Media Reach aggregates and deduplicates reach and frequency across thos…Read more -
Introducing Brand Recommendations in Google Ads
June 6, 2024
We’re excited to announce that Brand Recommendations powered by Google AI are now live in the Recommendations page of Google Ads. These tailored Brand Recommendations are a new addition that span across both awareness and consideration campaigns (cost-per-thousand [CPM] and cost-per-view [CPV]) and will appear alongside current existing performance related recommendations for cost per action campaigns, providing a full funnel of optimization choices for advertisers to apply. Brand Recommendations are a part of the Recommendations section in Google Ads that analyzes the advertiser’s Google Ads …Read more -
Completing the transition to a new Google Ads design
May 30, 2024
In 2023, Google Ads launched a new design to improve how the product is organized and make things easier to find—while continuing to provide the same tools and solutions you rely on to grow your business. Thanks to feedback during the rollout, we found that advertisers prefer the new designs based on sustained usage. Starting on August 30, 2024, the new Google Ads design will roll out to all markets and the old Google Ads design will sunset. Only the new Google Ads design will be available on desktop. Please note that we’ll continue to fully support existing features and tools. New design for …Read more -
Google Marketing Live 2024: Your roundup of announcements
May 21, 2024
At Google Marketing Live 2024, we're showcasing how AI is transforming media, creative, and measurement to usher in a new era of ads. Check out this roundup of all the products we’re announcing today: Performance Max Search Demand Gen Retail and Commerce YouTube Measurement and Audiences Apps AI Essentials in Optimization Score and Recommendations Google Marketing Platform Updates Performance Max Combine AI-powered Search campaigns with Performance Max to drive the strongest conversion and ROI performance across Google’s channels. Together, these form the Ads Power Pair. Most retailers adverti…Read more -
Google I/O 2024: Making AI helpful for everyone
May 14, 2024
Today at Google I/O, we shared advancements in AI that are improving knowledge, learning, creativity, and productivity along with our ongoing commitment to building and deploying AI responsibly. AI is already unlocking potential for businesses and creating more helpful advertising experiences. Expanding what’s possible with Google Search People have already used AI Overviews billions of times through our experiment in Search Labs. Today, AI Overviews will begin rolling out to everyone in the U.S., with more countries coming soon. And with a new Gemini model, customized for Google Search, you'l…Read more -
New ways to steer your Performance Max campaigns to success
April 29, 2024
Performance Max campaigns bring together the best Google AI innovations to help you drive results across all Google Ads channels and inventory. To put Google AI to work for your business and unlock the full potential of Performance Max, it's essential to provide the right inputs. That's why we're unveiling new features designed to give you more control and deeper insights into your performance. Connect with the right customers and keep them engaged New types of customer lifecycle goals will help you tailor your Performance Max campaigns to optimize towards acquiring and retaining your most val…Read more -
Capture sales this spring shopping season and engage shoppers with AR & VR features
February 28, 2024
Shoppers want to make sure that the products they buy will ultimately meet their needs—whether it's the right shade of makeup, or the right design look in their space. In fact, 55% of surveyed online apparel shoppers have returned an item(s) because it looked different on them than they expected.1 Our suite of augmented reality tools give shoppers more insight into how products will look on them, or in their space, helping them ultimately make more confident decisions and helping to reduce overall returns and exchanges. This spring, we’re helping shoppers shop new, trending products for the se…Read more -
Building more durable and effective bidding strategies for Hotel Campaigns
February 6, 2024
Travelers are taking trips again. International tourism ended 2023 at 88% of pre-pandemic levels, according to the World Tourism Organization, an agency of the United Nations. During the pandemic, the travel industry experienced significant challenges and we created solutions to help advertisers navigate a time of deep economic uncertainty. As the needs of travelers and advertisers shift with the industry rebound and technological innovations, we’re evolving to ensure businesses are ahead of these changes. Giving companies the tools to build thriving digital businesses is crucial now more than…Read more -
Drive more performance from AI-powered Search ads with new asset changes
February 1, 2024
Using the power of Google AI, responsive search ads identify the best combination of headlines and descriptions to help you deliver relevant ads that adapt to shifting consumer behaviors. When you include assets like images and sitelinks, you can give people more information about your business and make it easier to engage with your ads. To help you drive more performance from your Search ads, we’re rolling out changes to the ways ads work with assets. Creating more flexibility to help you drive more performance Responsive search ads are designed to help you deliver the best ad possible to the…Read more -
Adapt to privacy and regulatory changes with consent mode
January 18, 2024
In 2015, we introduced Google’s EU User Consent Policy (EU UCP). Since its inception, this policy has demonstrated our commitment to help advertisers, publishers and users thrive responsibly in the online advertising ecosystem. The EU UCP reflects the requirements of two European privacy regulations: the ePrivacy Directive (ePD) and the General Data Protection Regulation (GDPR), and requires marketers advertising with Google to obtain and respect end-users’ consent. Starting this year, we will enhance enforcement of the EU UCP for audience and measurement solutions. In order to preserve perfor…Read more -
A new way to buy reservation ads in Google Ads
December 18, 2023
In an effort to make more YouTube ads products available for self-service buying, we've launched an easier way to buy reservation media in Google Ads. This launch includes easy, self-service setup for: YouTube Select Lineups* YouTube Select Shorts Lineups* YouTube TV Lineups* Cost-Per-Impression Masthead* Standard Run of YouTube reservation (formerly known as Instant Reserve) *Dependent on availability in your local market Buying in Google Ads allows you to plan, buy, and measure across auction and reservation campaigns in one buying door. Reservations in Google Ads also offers digital innovat…Read more -
Building a better streaming experience with fewer ad breaks and more
December 14, 2023
For nearly a year, YouTube has been the most-watched streaming service in America according to Nielsen. Every day, viewers turn to YouTube for an always-on, always-fresh library of content—whether it's from the world's top creators, music videos, NFL Sunday Ticket, or free-to-watch movies and shows. YouTube offers everything people love in one place, on every screen. As the way viewers watch YouTube evolves, we're adding even more new features to make the streaming experience more helpful for viewers and advertisers. Fewer ad breaks Viewers expect a different ad experience depending on the con…Read more -
More information on Google Ads buying behavior on apps
December 14, 2023
Earlier this year, Google Ads announced its intention to move primarily towards real-time bidding auctions for apps. As a result, Google Ads has stopped buying on multicall requests in waterfalls that do not contain a bidding ad unit, and in January 2024, will stop responding to multicall requests within hybrid setups as well. In an effort to keep delivering the best value for our advertisers, Google Ads will continue to invest in systems that detect multicall behavior. In addition to that, Google Ads will be monitoring attempts to circumvent our multicall detection systems, and intend to stop…Read more -
Maximize your awareness with more formats now available in Video Reach Campaigns
December 12, 2023
People are engaging with YouTube in new ways, from exploring Shorts on their mobile devices to browsing for content on their TV screens. This evolving landscape presents brands with more opportunities to connect with their target audience on the platform. Video Reach Campaigns (VRC) for Efficient Reach now offers the ability to reach viewers by scaling your video creative to in-feed and Shorts in addition to in-stream ads in Google Ads. Multiformat ads paired with the power of Google AI deliver more reach and efficiency. In testing, campaigns opted into all three inventory types delivered an a…Read more -
Engage with your most valuable audiences
November 9, 2023
Update as of July 22, 2024: Chrome has announced that they are taking a new approach to third-party cookies that elevates user choice. Advertisers are encouraged to continue adopting solutions that drive growth without compromising people’s privacy. More than ever, people discover, research, and purchase across a growing number of channels, expecting relevant and engaging experiences as they go. In fact, 74% of consumers in surveyed countries consider it important to have a personalized online shopping experience with a brand.1 At the same time, people are concerned about being tracked across …Read more -
Unlock new relevant traffic on Performance Max with search themes
October 26, 2023
We’ve heard you want more ways to share your expertise with Google AI. A new beta called “search themes” in Performance Max does just that—it provides you with an easy way to guide Performance Max to serve on placements that you may not be reaching yet. Performance Max currently looks at your assets, feeds, and landing pages to predict which placements, including search queries, will perform well for your campaign. Now with the search themes beta, you can fill in gaps by adding information about your business that you expect to perform well. By combining your expertise with Google AI you’ll be…Read more -
Maximize views for your budget with Video view campaigns on YouTube, now globally available
September 28, 2023
We are excited to announce the global launch of Video view campaigns (VVC), the solution for advertisers to get the most views across all of YouTube’s video formats by delivering the best performing creatives to audiences who are more likely to consider their brand. Videos are one of the most impactful ways to tell a story, and VVC showcases your brand’s story across skippable in-stream, in-feed, and Shorts ad formats. Now, all advertisers can use VVC to serve their campaign to relevant audiences more efficiently and effectively, powered by Google AI. VVC helps brands create connections with v…Read more -
Multiply your creativity with AI-powered tools for Search ads
September 20, 2023
The digital marketing landscape is changing, with AI-powered tools helping advertisers adapt to shifting consumer behaviors and drive better results. Earlier this year, we announced our plans for automatically created assets and the conversational experience in Google Ads to help marketers connect with more customers efficiently. Today, we’re excited to share updates on those tools and their availability. Deliver more relevant Search ads with automatically created assets Automatically created assets is a campaign-level setting that helps you show more relevant Search ads by creating tailored h…Read more -
More information on Google Ads move to real time bidding for apps
September 7, 2023
Update as of Nov 1, 2023: As a continuation of our move away from multicall waterfalls, in the coming weeks Google Ads will begin to transition away from multicall requests in hybrid mediation chains. It is our goal to complete this transition as early as January 2024. In May, Google Ads announced that we intend to move primarily towards real-time bidding auctions for apps. Real-time bidding typically improves advertiser ROI, creating incentives for more advertising spend and, in turn, more monetization opportunities for publishers, benefiting the overall health of the ecosystem. While real-ti…Read more -
Our new policy to help guide advertisers and build trust with users
August 31, 2023
Today we’re announcing a new approach to improving ad clarity—a policy called Limited Ads Serving—that will both reduce the risk of scams and help prevent confusing and misleading ads. Under this policy, we’ll begin implementing a get-to-know-you period for advertisers we are less familiar with, during which impressions for their ads might be limited. To start, this policy will apply to those advertisers when they target certain brands with their ad campaigns. For example, we’d implement this policy when the relationship between an advertiser and a brand referenced in their ad is unclear. This…Read more -
Vehicle ads will be upgraded to Performance Max with vehicle feeds
August 24, 2023
The auto shopper journey is constantly evolving and shifting to digital. Now more than ever, people are starting their research for a new car online. In fact, 79% of new car buyers used a search engine to inform and influence a recent vehicle purchase,1 and on average use 6 online information sources while researching2. For marketers, this means the speed at which you need to analyze data, find customer insights, and adapt how your brand shows up is unlike anything you’ve experienced before. And the right customer and right message is a moving target. Marketers will need to rely more on AI to …Read more -
Get ready to upgrade your Discovery ads to Demand Gen
August 15, 2023
Consumers today have infinite options of content—everything from 15-hour live streams to 15-second Shorts—prompting actions at varying speeds and in different ways. In June, we introduced Demand Gen, a new AI-powered campaign designed to multiply your creativity and drive demand. It’s built to help advertisers who buy on social platforms find and convert consumers with immersive, relevant, and visual creatives that grab attention and spur action in the right moment. Demand Gen drives conversions, site visits, and actions (like sign-ups and adds-to-carts) on our entertainment-focused touchpoint…Read more -
Multiply your holiday performance with new ads and insights features
August 8, 2023
This holiday season is just around the corner, which means one thing: shoppers and retailers alike are working on their checklists. In fact, today’s shoppers are being more intentional with their holiday purchases, with 74% planning their shopping ahead of time.1 With inflation putting pressure on consumer spending globally, it’s never been more important to drive efficiency with your marketing efforts and optimize your campaigns for profitable sales. But this year is unlike any other. AI-powered tools are transforming businesses’ ability to move faster, better understand the intent of their c…Read more -
New Google Analytics 4 features for better App campaign performance
August 2, 2023
Google Analytics 4 provides comprehensive, privacy-centric analytics to understand user behavior across both web and app—all in one place. Its AI-powered insights also help you optimize your campaign performance. App marketers who use Google Analytics 4 have long benefited from advanced features that have proven to improve performance like tROAS bidding, audience exclusions, predictive audiences, and more. For example, Gameberry Labs, a game developer based in India, wanted to scale more profitably and acquire users who were more likely to complete in-app purchases. To achieve this, they began…Read more -
Beginning January 16th, 2024, for Google Ads served on Google AdSense, Ad Manager, AdMob and platforms supporting Google bidding for EEA/UK users, a Google-certified IAB TCF CMP will be required
August 1, 2023
[Update on April 2024] Beginning July 2024, Google’s TCF requirements will apply to Connected TV (CTV) inventory and to Swiss traffic. Earlier this year we announced that beginning January 16th, 2024, Google Ads will no longer show personalized ads on EEA or UK Google web and app publisher partner inventory that do not comply with the IAB’s TCF requirement using a Google certified CMP. Google is expanding these requirements to apply to CTV inventory and Swiss inventory. What does this mean for Google Ads? From 31 July 2024, Google Ads will also no longer show personalized ads on EEA, UK and Sw…Read more -
Boost your Search and Display results in Performance Max campaigns
July 25, 2023
To help you guide Google AI, we want to make it easy for you to provide inputs that tell Performance Max what matters—or doesn’t matter—to your business. Today, we’re introducing additional ways to multiply your results across channels. With these improvements, more advertisers are shifting single-channel campaigns to a unified campaign strategy in Performance Max to improve ROI and fully optimize performance across channels. For advertisers who are interested and eligible, self-upgrade tools are also rolling out now to easily upgrade Dynamic Search Ads (DSA) campaigns and Google Display campa…Read more -
Reach Gen Z music lovers across formats & devices with the new Gen Z Music lineup
July 5, 2023
Gen Z plays a huge role in shaping the cultural zeitgeist. And this largely happens on YouTube, where Gen Z music fans discover, consume, and participate in music across multiple formats. Now, we’re helping advertisers align their brand with the music Gen Z audiences (18-24) love on YouTube with the new Gen Z Music lineup. This ad solution uses frequently refreshed data across audio, long-form, and YouTube Shorts to identify the songs currently trending with Gen Z viewers and listeners (18-24). From there, Google AI packages relevant music videos into the Gen Z Music lineup. By buying this lin…Read more -
New brand settings in Search and Performance Max campaigns
June 29, 2023
The digital marketing landscape is changing, with more solutions than ever before being powered by AI to drive better results—including Search with broad match and Performance Max campaigns. Together they form the ads power pairing, helping you multiply your conversions across all of Google’s channels. We’ve heard feedback that you want more control when it comes to brand traffic. That’s why we’ve launched two new features to improve how you guide Google AI and control where your ads appear: brand restrictions for broad match in Search campaigns, and brand exclusions in Performance Max. Only r…Read more -
Timing update: First click, linear, time decay, and position-based attribution models are going away
June 21, 2023
As a follow-up to our announcement that first click, linear, time decay, and position-based attribution models will be going away, we will be removing selectability of these models for all conversions in Google Ads beginning in mid-July. This means that newly created conversions will no longer have first click, linear, time decay, or position-based as an attribution model option. Existing conversions not using these models will also no longer be able to switch to these models. If your account has conversions using these attribution models, these conversions can continue to use them until they’…Read more -
Store sales reporting and bidding are now available across Performance Max Campaigns
June 20, 2023
Today’s customers shop across the web, apps, and in-store, and they expect a consistent experience across each channel. These omnichannel shoppers are more valuable to businesses, as they make 2.9X more purchases and spend 2.3X more than single-channel shoppers1. Critical to every robust Omnichannel marketing strategy is the ability to effectively measure impact across online and in-store touchpoints. With Store sales reporting and bidding now available across Performance Max campaigns, advertisers have the capabilities to accurately measure total sales wherever customers prefer to shop and op…Read more -
Continued improvements to App campaigns
June 15, 2023
Connecting people with the apps they enjoy most has never been more important than today, when billions of users globally have millions of apps to choose from. Built with AI at its core, App campaigns promote your app where users are most likely to engage, including across Google's largest channels, to help you more effectively reach your audience and help users discover new and exciting apps. We are continuing to build and expand App campaigns capabilities to improve reach across channels, offer new insights to bolster your performance, and increase the relevance of ads. Expand your reach acr…Read more -
We have a winner: announcing the results of our test of new Ads designs
June 13, 2023
On March 2, 2023, inspired by a wealth of feedback on Ads’ navigation and overall ease of use, we announced that we were testing new Google Ads designs. The test included two designs that reorganized pages into more thematically linked groups, enabling you to do everything you do in Ads today, just more quickly and easily. And now, we have a winner: the new Ads design with a main menu on the left of the screen, with pages organized into 5 high-level categories: Campaigns: where you analyze, optimize, and manage your campaigns Goals: where you define, monitor, and update your conversion goals T…Read more -
Google Marketing Live 2023: Everything you need to know
May 23, 2023
Get a first look at new AI-powered solutions that will help drive next-level growth and profitability for your business. Then, check if you're set up for success with the Google Ads AI Essentials. Here’s a recap of highlights from Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns, including new features powered by generative AI to improve how you build your campaigns and scale your creativity. Increase sales with innovations designed specifically for retailers, including new omnichannel and store-centric features for Performance Max, and new ways to me…Read more -
Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns
May 23, 2023
Together, AI-powered Search and Performance Max campaigns are the Ads Power Pairing to help you find untapped demand and drive incremental results from new search queries, channels, and audiences. At Google Marketing Live 2023, we announced new ways to improve your campaigns, deliver better ad experiences to consumers, and understand what’s driving performance with deeper insights. Drive better results with Search campaigns Build better Search campaigns with the new conversational experience in Google Ads. Combine your expertise with Google AI to create better Search campaigns. Ask Google Ads …Read more -
Google Marketing Live 2023: Increase sales with innovations designed specifically for retailers
May 23, 2023
At Google Marketing Live, we shared how Google AI is helping advertisers achieve next-level growth and profitability. Here’s what retailers need to know about how AI can help augment creativity to create new value and greater impact, drive confidence in profitable growth and results, and market at the speed of consumers to uncover deeper customer connections. Be there for consumers, with a shopping experience reimagined for today At Google I/O, we shared how we are taking our first steps to supercharge Search using generative AI, making Search smarter and searching simpler—while still continui…Read more -
Google Marketing Live 2023: Enhance YouTube campaigns with Google AI and suitability solutions
May 23, 2023
With all the different devices and content types available now, people’s viewing habits are more diverse than ever. Still, 80% of viewers agree that YouTube offers the largest variety of video content compared to any other platform.1 And connecting with viewers on YouTube is getting easier than ever. At Google Marketing Live 2023, we announced ways that Google AI can help you turn big challenges into big opportunities. Combined with your expertise and creative vision, our AI-powered solutions give you exciting new ways to improve your creative assets, launch video campaigns that drive high-imp…Read more -
Google Marketing Live 2023: Improve your measurement foundation to drive better business outcomes
May 23, 2023
By investing in a foundation of high-quality, first-party data, you can strengthen your measurement and Google AI can then work harder to drive incremental results for your business. For example, Google AI is at the heart of Google Analytics 4’s ability to surface relevant insights, predict likely future consumer behavior, and automatically improve campaign performance—all while adapting to an evolving privacy and technology landscape. At Google Marketing Live 2023, we shared how we’re making it easier to manage first-party data, get the most out of Google Analytics 4 audiences and insights, a…Read more -
Google Marketing Live 2023: Accelerate growth with your app
May 23, 2023
Apps are good for business, especially when it comes to motivating customers to shop. In fact, 87% of retailers and 82% of eCommerce companies agree that their app users are more loyal and have a higher lifetime value than non-users.1 At Google Marketing Live 2023, we announced new ways to help consumers shop from your app ads, create a smooth web-to-app experience for your existing app users, and improve measurement of iOS App campaigns. Make your App ads more shoppable. Built with AI at its core, App campaigns promote your app across Google's largest properties and channels—all from a single…Read more -
Google Marketing Live 2023: Activate new features in Display & Video 360
May 23, 2023
As consumer expectations for privacy rise, businesses have to find solutions to reach new customers and connect with existing ones in more effective and privacy-preserving ways. Display & Video 360 is a platform that enables you to do that through programmatic buying. At Google Marketing Live 2023, we shared new ways to connect with valuable customers and understand how connected TV campaigns are driving results. Reach new converting audiences with optimized targeting in Display & Video 360. Amidst privacy shifts, AI-powered audience solutions help you continue finding new, relevant customers …Read more -
Google I/O: Making AI helpful for everyone
May 10, 2023
This year at Google I/O, we shared how our latest advancements in AI are helping improve knowledge and learning, boost creativity and productivity, and enable others to innovate, while remaining committed to building and deploying AI responsibly. Introducing new ways to search with generative AI By bringing together the unique capabilities of generative AI with Google’s deep understanding of information, we’ll unlock entirely new types of questions you never thought Search could answer. At I/O, we previewed the first steps on this journey with a new AI-powered snapshot and conversational mode.…Read more -
First click, linear, time decay, and position-based attribution models are going away
April 6, 2023
Rules-based attribution models assign value to each advertising touchpoint based on predefined rules. These models don’t provide the flexibility needed to adapt to evolving consumer journeys. That's why we made data-driven attribution the default attribution model in Google Ads and Google Analytics 4. It uses Google AI to understand the impact each touchpoint has on a conversion, and when combined with auto bidding, data-driven attribution improves performance. Data-driven attribution is now the most-used attribution model for conversions used for automated bidding in Google Ads1, resulting in…Read more -
New features to help you grow demand with Discovery ads
March 23, 2023
Consumers nowadays spend time shopping across many different touchpoints online. More than half of them use YouTube, Discover, and Gmail alongside other platforms when researching products or brands to try.1 91% of them took action right after discovering something new.2 It’s important for advertisers to capture audiences in moments where they are ready to make a move. We’re excited to announce the latest improvements to Discovery ads to help your brand stand out on our most engaging ad surfaces: Spark audience interest with product feeds. Turn data into results with product-level reporting an…Read more -
Reach more guests with Performance Max for travel goals
March 7, 2023
Travelers have never had more options and they’re leaning into research across multiple digital touchpoints more than ever. Hotel suppliers need easy ways to stand out and connect with people looking up their options on Google. Over the next few weeks, we’re rolling out Performance Max for travel goals to all hotel suppliers. It builds on the success of Performance Max, and is enhanced specifically for hotels. With one easy-to-set-up campaign powered by Google’s AI, you can show relevant ads in front of people in the important moments when they're planning their trips. Your ads will automatica…Read more -
Testing new designs to improve your workflows
March 2, 2023
Google Ads helps large and small businesses around the world reach their goals, from driving awareness to delivering ROI. But thanks to your feedback, we know navigation can be tricky, especially for new advertisers. Today, we’re testing new designs to improve how the product is organized and make things easier to find—while continuing to provide the same tools and solutions you rely on to grow your business. These changes reflect our ongoing commitment to deepen our understanding of your expressed business goals so we can help deliver better results. This experiment will initially roll out to…Read more -
A new way to buy and measure YouTube’s masthead
March 1, 2023
YouTube’s top-slot homepage ad, known as the masthead, has been a long time favorite amongst advertisers looking for high visibility at scale. To complement the existing Cost-Per-Impression (CPM) Masthead, we are excited to announce the launch of the YouTube Cost-Per-Hour (CPH) Masthead. This new, additional way to buy the masthead gives advertisers full share-of-voice during the hour(s) leading up to, during or after priority moments. CPM and CPH Masthead buying complement one another. Here is guidance for how to use each: The Cost-Per-Hour (CPH) Masthead is best for: Moment-based campaigns (…Read more -
Unlock the power of your Search ads with new tools
February 27, 2023
Search is changing, and our continued investments in AI-powered features like multisearch are making the Search experience even more natural and visual. As consumer behavior evolves with this shift, it’s more important than ever to ensure that people can connect with your business through Search ads that are both relevant and helpful. That’s why we’re introducing new tools that can help you unlock the power of your Search ads with stronger creative and better performance. Drive creative performance with Google's AI Our goal is to help you deliver the best ad possible to the right person at the…Read more -
What’s new in Performance Max campaigns
February 23, 2023
Since Performance Max's initial launch, you’ve been asking for a few key features that are now available, with several more coming soon! This includes experiments to measure incrementality and more steering levers to guide and optimize your campaigns. Here’s a quick recap, including best practices for success. Optimize your results from Search inventory in Performance Max How can you drive better results in your account? Together, AI-powered Search and Performance Max are the Ads Power Pairing to help you maximize conversions across all of Google. Supercharge your Search campaigns by combining…Read more -
The Ads Privacy Hub helps you measure performance more effectively
February 6, 2023
We know that reaching your ideal customers and measuring ad performance effectively can be daunting in a privacy-first world. However, the evolving landscape around user privacy creates an opportunity to reinvent how, where, and when you engage with your ideal customers. As an advertiser, you’ll need new approaches and tools to help you continue to grow your business in a more privacy-preserving way. Google will continue to support you with best practices, products, and information, and we are excited to launch our newest addition to the resources with the Ads Privacy Hub. At your fingertips, …Read more -
The formula to help you navigate uncertainty
November 17, 2022
There is no “one size fits all” for consumers. And in times of uncertainty, consumer behavior has shown to be even more unpredictable and evolve much more quickly than expected. The silver lining is that uncertain times lead to unexpected opportunities—especially for businesses who can stay agile and adapt quickly to continued change. The formula for success requires a careful balance between two things: doubling down on what has worked best to drive reliable results, all while continuing to place calculated bets to unlock future growth. We’ve heard from you that you need a clearer recipe for …Read more -
Forecast the performance of Video Action Campaigns in Reach Planner
November 10, 2022
Forecasting for Video Action Campaigns (VAC) is now available in Google Ads Reach Planner—making it easier for advertisers to plan for Conversions, Views, Reach, and Impressions based metrics. The tool provides a forecast for how your media plan might perform, based on your desired audience, budget, and other settings such as geographic location and ad formats. Forecasts are modeled on trends in the ad market and the historical performance of similar campaigns run in the past. You’ll now have the option to select “Action - Online Conversions” as a goal when setting up your plans in Reach Plann…Read more -
Building more durable and effective audience strategies in Google’s ads platforms
November 1, 2022
The ongoing uncertainty we see today challenges us as an advertising industry to reevaluate established formulas for success and find more immediate ways to drive business growth. Moreover, as common online marketing approaches evolve and new privacy-preserving alternatives develop, growing your business requires new, more durable strategies. That’s why, starting in 2023, we’ll gradually transition similar audiences to more powerful and durable automated solutions, to help you connect with relevant audiences and unlock growth—while meeting people’s expectations for privacy. To make this update…Read more -
Podcasts Lineup now available in Google Ads
October 27, 2022
According to Edison, among weekly podcast listeners in the US, YouTube is the second most frequently used service for consuming podcasts.1 Advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement. For help getting started, visit the placement targeting page on the Google Ads Help Center. Posted by Christine Fujioka, Global Product Lead, YouTube Ads 1. Source: Edison Research, Edison Podcast Metrics Report, US, Q2 2022 (Spotify 27%, YouTube 19%, Apple Podcasts app 17%)Read more -
New Performance Max features to help you this holiday season
October 26, 2022
It’s been nearly a year since Performance Max campaigns launched to all advertisers around the world to help you increase conversions across Google’s full range of ad channels and inventory. Since then, we’ve added more and more features based on your feedback. In July, we announced the addition of optimization score, seasonality adjustments, and more. With the holiday shopping season coming up, it’s an important time for many businesses. Last year, 54% of shoppers used five or more channels—like search, video, and social media—to shop over a two-day holiday period1. That’s why today, we’re ex…Read more -
Trim videos into 6-second bumper ads with machine learning tool
October 26, 2022
Trim video, the tool that converts a long video into short, 6-second videos, is now available globally in Google Ads—making it easy for advertisers to create bumper ads. The tool is powered by a machine learning model that identifies important scenes and brand elements from the original video and adapts them for shorter formats. Adding a bumper ad to a Video reach campaign unlocks many benefits—more reach, efficiency and improved ad recall, to name a few. And even when your goal is driving conversions, bumper ads can help. Advertisers who ran Video action campaigns and later adopted two or mor…Read more -
Launched: Audio Ads to engage with users listening on YouTube
October 24, 2022
YouTube gives users choice—from watching on a screen to listening while on the go. To help advertisers deliver an optimal ad experience and extend reach to users that are listening, we developed Audio ads. Audio ads are now available to all advertisers, served to users exhibiting signals of listening, such as accessing content through a Google Nest smart speaker. Audio Ads are now available globally in Google Ads and Display and Video 360. While in testing, 87% of measured beta audio campaigns drove lift in ad recall and 81% of measured beta audio campaigns drove lift in brand awareness.1 For …Read more -
Tap into your audience’s mood with Music Mood Lineups
October 20, 2022
Music is a deeply personal medium and often reflects the listeners’ state of mind. In fact, a new Ipsos survey commissioned by Google shows that 48% of people in the US say that they consume music to lift their mood and 84% say that music makes them very happy.1 To help advertisers tap into these attitudinal signals, we recently launched 5 types of Music Mood Lineups: Romantic, Happy & Uplifting, Chill, Downbeat, and Funky Moods in Google Ads for 20 countries. Music Mood Lineups contain videos pulled from the same mood signals that YouTube uses as part of YouTube Music playlists. For example, …Read more -
Seasonal video ad templates are now available in Google Ads
October 19, 2022
To support your holiday and seasonal marketing efforts, new seasonally-themed video ad templates are available in Google Ads. The templates have designs and music tracks that reference the following holidays and moments: Diwali, Hanukkah, Christmas and seasonal sales events like Cyber Monday and Black Friday. Expect to see additional templates applicable to more seasonal moments throughout the coming months. A video ad template with a Diwali theme Promote Your Sale A video ad template to support a seasonal sales event As with all of our templates, you can customize them with your images, logo,…Read more -
Get more visibility into your conversions with new reporting columns
October 18, 2022
Conversion goals make it easy for you to organize, group, and optimize for conversion actions in ways that can help you meet your marketing objective. However, in order to make sense of what these conversion goals actually mean to your performance, you need to apply custom segments to see each individual conversion action and the categories they fall under. We’ve heard your feedback, and we want to make this process easier for you. That’s why we’ve rolled out three new columns in Google Ads: First, the results column shows the number of conversions you've received across your primary conversio…Read more -
Deliver more helpful Search ads by adding your business information
October 14, 2022
Consumers today are searching in whole new ways. At Search On, we showed you how people can search for what they see using “multisearch near me” and get a feel for a place in Google Maps before they even step foot inside. This is just one step on our long-term path to making Google Search more intuitive, with visual-first experiences that help people recognize and connect with content creators and businesses quickly—wherever they may be searching. To build on those efforts, we announced design changes to our search results that make it easier for people to identify websites and businesses at a…Read more -
Growing your mobile app today and in the future
October 12, 2022
February 27, 2023 Update: Privacy Sandbox on Android has moved forward to their Beta testing phase. Google Ads product teams will evaluate the Beta privacy-preserving APIs. We will provide updates to our App campaign customers when we have more information. Today, technology platforms are adapting to meet consumers’ and regulators’ expectations for online privacy. That’s why Android is joining the Privacy Sandbox initiative to develop privacy-preserving technologies that keep people’s information secure and help you deliver relevant ads experiences and gain actionable insights. Since Android a…Read more -
A new way to help you measure the impact of recommendations
October 4, 2022
Recommendations can help you improve performance with customized suggestions based on your performance history, campaign settings, trends across Google and more. However, we’ve heard feedback from many of you that it can be hard to understand the impact of applying a recommendation to your account. To help you isolate and measure this impact, you can now apply a recommendation as an experiment in the Experiments page. Create an experiment based off of a recommendation in one click In as few as two clicks, you can set up an experiment where you compare your base campaign to a trial campaign whi…Read more -
Acquire users who are more likely to engage with in-app ads using Target ROAS bidding
October 3, 2022
Having the right bid strategy for your App campaign can help to improve performance and return on investment for your business. Starting today, target return on ad spend for ad revenue, or tROAS for ad revenue, will allow you to directly improve revenue earned from ads shown in your app. This means that you can now focus on acquiring players who engage with ads at scale and dynamically pay depending on how likely a player is to engage with in-app ads. This is an update to the Target Return on Ad Spend, or tROAS bid strategy, which is recommended if you are seeking a specific Return on Ad Spend…Read more -
Making it easier to manage automatically applied recommendations
September 13, 2022
Now, more than ever, it’s important for you to be able to change media plans on the fly and shift budgets to your biggest opportunities. This is where automatically applying recommendations can help: by staying on top of potential optimizations and new opportunities, you can save time and make the most of your existing budget. However, we’ve heard your feedback that you want more flexibility in how you apply these recommendations. That's why we're introducing a new version of the "Manage" tab where you can explore recommendation bundles and learn more about each optimization. To make it easier…Read more -
Better control over Smart Bidding with new levers to value store visits and store sales
August 30, 2022
Searches for "store open" have grown globally by over 400% YoY1, so it’s critical for businesses to offer a seamless experience between brick-and-mortar and online shopping this holiday season. For many businesses, not all conversions are worth the same amount. Conversion value rules let you adjust the value of conversions as they relate to your business so you can optimize in real time to those values. Historically, value rules applied to all conversion actions equally, including store visits and store sales. Now, we are rolling out the functionality to apply rules to specific store visits or…Read more -
Reminder: Upgrade your Local campaigns to Performance Max
August 23, 2022
Earlier this year, we previewed the timeline and process for upgrading your Smart Shopping and Local campaigns to Performance Max using the self-upgrade tool in Google Ads. The self-upgrade tool for Local campaigns has become available to eligible advertisers and will continue to roll out in phases throughout August and September. We strongly recommend using the tool to upgrade your campaigns as soon as you can to get a head start on the holiday season. You will have access to the self-upgrade tool before automatic upgrades begin. If you choose not to use the self-upgrade tool, then you will r…Read more -
Engage your audience in every season with Discovery ads
August 4, 2022
From planning fun summer getaways to planning for the holidays, savvy consumers are hopping between their favorite content platforms seeking serendipity. Along the way, your audience is also scrolling on Google's personalized surfaces—YouTube, Discover, and Gmail. In fact, 78% of feed users prefer to check Google feeds for the latest personalized updates relevant to their interests and daily life.1 We're excited to share the latest innovations from Discovery ads to help you keep your audiences engaged from now through the holiday season. An example video ad for Bombas on Discover. Modern and c…Read more -
Reminder: Upgrade your Smart Shopping campaigns to Performance Max
July 21, 2022
Earlier this year, we previewed the timeline and process for upgrading your Smart Shopping and Local campaigns to Performance Max using the “one-click” upgrade tool in Google Ads.1 The tool started rolling out in April for Smart Shopping campaigns and is available now for most advertisers. We strongly recommend using the tool to upgrade your campaigns as soon as you can to get a head start on the holiday season. The self-upgrade tool for Local campaigns will be available soon. More information is coming in the next few weeks, stay tuned for updates. Starting automatic upgrades for Smart Shoppi…Read more -
Give every video ad a voice-over with new text-to-speech feature in Google Ads
July 20, 2022
We recently launched a new feature in Google Ads that lets you add a voice-over to your YouTube video ads using Google’s text-to-speech technology. When it comes to advertising on YouTube, audio is your superpower for getting people to pay attention and take action. We’ve studied what drives results across thousands of ads on YouTube and our research shows that audio elements like music, sound effects and voice-over contribute significantly. Knowing the importance of audio elements, combined with the challenges that come with creating or changing voice-over, we set out to make it easy and fast…Read more -
New features to help you customize and improve your Performance Max campaigns
July 12, 2022
Performance Max is the newest Google Ads campaign type with the most channel and inventory coverage to help you deliver better ROI. Today, we’re excited to announce new features to help you in three key areas: Get more ideas to improve your results Use new levers to steer automation based on your unique understanding of your business Gain deeper transparency into your performance 1. Get more ideas to improve your results Optimization score Optimization score helps you find new ways to improve performance and is now fully launched for Performance Max campaigns. Using optimization score, you can…Read more -
Set your campaign up for success with diagnostic insights
July 6, 2022
Making sure your campaign is set up correctly is key to success with Google Ads. Otherwise, you may run into issues that prevent your campaign from showing, cause low engagement, and make it hard to measure conversions. However, it can be difficult to identify and troubleshoot these issues in a timely fashion. To make this easier for you, we’re rolling out diagnostic insights on the Insights and Overview page. After you submit a campaign, diagnostic insights are an easy way to see where you’re at in the campaign serving process. In addition, they can automatically identify issues that range fr…Read more -
Travel products to help you scale your presence and capture pent-up demand
June 2, 2022
Summer is quickly approaching in many parts of the world, and travel planning is on the rise: search interest in “passport appointments” increased 300% over the first four months of 2022, and “luxury hotels near me” has over two times the search interest it had during the same period in 2019. Our team attended Google Marketing Live last week to share our focus areas as we see travel searches rebounding. We showcased new products that will make it easier than ever before for our travel partners—both large and small—to capture new travel demand, including hotel rates on Google Business Profile, …Read more -
Reminder: support for the creation and editing of expanded text ads will end on June 30, 2022
June 1, 2022
We announced last year that starting June 30, 2022, responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns. As part of this change, you’ll no longer be able to create or edit expanded text ads. However, your existing expanded text ads will continue to serve alongside responsive search ads, and you'll still see reports on their performance going forward. Additionally, you'll be able to pause and resume your expanded text ads or remove them if needed. You’ll also still be able to create and edit call ads and Dynamic Search Ads. What shoul…Read more -
Recap of product announcements from Google Marketing Live 2022
May 24, 2022
Every year, marketers from around the world gather at Google Marketing Live to share best practices and learn about the latest Ads and Commerce innovations. This year we revealed new ways for you to drive results today and build resilience for tomorrow. To help you stay updated, we compiled a roundup of all of the products we announced. Retailers can also review this handy overview of new commerce features. Reimagining video ads across Google and YouTube Connect with people on YouTube Shorts with Video action and App campaigns. Starting today, your Video action campaigns and App campaigns are …Read more -
Retail and shopping features highlighted at Google Marketing Live 2022
May 24, 2022
At Google Marketing Live, we took a deep dive into how we’re giving people more reasons to love shopping on Google, and creating new ways for you to engage with them as they explore brands and products. Here’s a roundup of all the features that retailers should know about. Reimagine your customer shopping experience on Google 1. Offering shoppers more visual inspiration on Search. In recent months, we've been adding visual-first results on apparel queries to help shoppers discover more products and brands, right from Search. Apparel shoppers are seeing rich visual results from trusted brands a…Read more -
Get started with the new Google Ads scripts experience
May 13, 2022
Google Ads scripts are a flexible, powerful way to make automated changes in your Google Ads account. Using custom JavaScript code, you can use scripts to change bids, pause ad groups, add keywords, and other common tasks. To make it even easier to work with scripts in your account, we’re rolling out a new scripts experience featuring improved performance, support for campaign bid strategies, and more. Faster performance and better validation You’ll now be able to process more entities—meaning campaigns, ad groups and keywords—in the same amount of time. To help you work at a greater scale, we…Read more -
Google I/O: Everything you need to know
May 12, 2022
This year at I/O, we shared how we help people make sense of the world with technology advances from better language translation, to improved Search experiences, to richer explorations through Maps. Ambient computing and augmented reality (AR) are also driving a new generation of customer experiences where computers recede into the background, and people get stuff done in a way that feels natural. Top consumer product announcements included: Google Translate is adding support for 24 new languages, bringing the total number of languages to 133. Android 13 is here to help with people’s privacy a…Read more -
New Performance Max features to win new customers
April 26, 2022
Performance Max campaigns bring together the best of Google’s automation technologies to help you drive better results across all Google Ads channels and inventory. Over the coming weeks, new features are rolling out for Performance Max to help you acquire new customers, understand performance, and begin to upgrade your Smart Shopping campaigns with a one-click tool. Read our blog post to learn more and get best practices for these new updates to set your campaigns up for success. Optimize your campaign for new customer acquisition Previously, the new customer acquisition goal was only availab…Read more -
New ways to create custom columns
April 14, 2022
Spanning across all Google Ads products, custom columns are an easy way for you to quickly see the information that’s most important to your business. For example, instead of reviewing your clickthrough rate (CTR) in one aggregate column, you could instead create a custom column that displays your CTR on desktop or mobile devices only. To give you even more flexibility with custom columns, we’re adding new metrics and features that make it easier to view your data. To start, you can now do the following with custom columns: Include spreadsheet functions. Calculate and compare metrics across da…Read more -
Review performance across accounts with manager account dashboards
April 13, 2022
Dashboards provide a single place for you to review consolidated performance statistics from across your account. To date, these dashboards have only been able to pull in data from individual accounts, which can make it difficult for you to spot potential problems and opportunities across multiple accounts. To make this easier for you, you can now use dashboards at the manager account level. As part of this update, we’ve also made dashboards faster and easier to use with several improvements: Change date ranges and filters for the dashboard as a whole. Add interactive table cards, rich formatt…Read more -
Google Ads Editor v2.0: Support for Performance Max campaigns, conversion goals, and more
March 29, 2022
Today, we’re introducing Google Ads Editor v2.0. This release adds support for Performance Max campaigns, conversion goals, and more. Support for Performance Max campaigns You can now create and edit Performance Max campaigns directly in Google Ads Editor, making it easier for you to find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps. Organize your conversion actions To help you organize your conversion actions and optimize toward your chosen marketing objective, Google Ads Editor now supports conversion goals. This includes …Read more -
Reminder: support for the creation and editing of expanded text ads will end on June 30, 2022
March 2, 2022
We announced last year that starting June 30, 2022, responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns. As part of this change, you’ll no longer be able to create or edit expanded text ads. However, your existing expanded text ads will continue to serve alongside responsive search ads, and you'll still see reports on their performance going forward. Additionally, you'll be able to pause and resume your expanded text ads or remove them if needed. You’ll also still be able to create and edit call ads and Dynamic Search Ads. What shoul…Read more -
An easier way to import offline conversions
March 1, 2022
If you’re a lead generation marketer, understanding which leads convert to paying customers is critical. Importing your offline conversions can help: by measuring and reporting on your closed leads, you can understand how campaigns are driving impact and optimize for valuable customers. However, this process often requires time and developer resources in order to work. To make this easier for you, we’re launching enhanced conversions for leads–a way to measure your offline leads using technology similar to enhanced conversions for web. With enhanced conversions for leads, you can set up your o…Read more -
Topics: The new Privacy Sandbox proposal for interest-based advertising
February 22, 2022
Chrome recently announced an updated Privacy Sandbox proposal called Topics to support interest-based advertising and help businesses connect with potential customers in a more private way. This new API replaces the Federated Learning of Cohorts (FLoC) proposal. The Privacy Sandbox is a collaborative initiative to build new privacy-preserving technologies as an alternative to third-party cookies. The goal is to improve user privacy while preserving the vitality of the open web by supporting key marketing use cases for online businesses. Chrome has incorporated feedback from the industry to imp…Read more -
Deliver more engaging Search ads with improvements to ad extensions
February 11, 2022
Ad extensions give people more information about your business and make it easier to engage with your ads. In fact, advertisers can see a 20% increase in click-through rate on average when 4 sitelinks show with their Search ads.1 To help you deliver more engaging ads, we’re rolling out several new improvements that make sitelinks, callouts, and structured snippets easier to manage. Engage more people with automated extensions When you opt in to automated extensions, Google Ads will create extensions on your behalf and show them with your ad if they’re predicted to improve your performance. Pre…Read more -
Google Partners: Evolving our partnership to serve you better
February 2, 2022
Today, we’re delighted to share the new Google Partners program and benefits - designed to help you achieve new levels of growth and success. Over the last two years, we've evolved the Google Partners program based on industry changes and your valuable feedback. As a result, we've aligned our benefits to meet your needs in three key areas: Education & Insights, Access & Support, and Recognition & Rewards. We’d also like to congratulate the companies that have achieved Premier Partner status, now awarded to the top 3% of partners in each country annually. For these distinguished partners, we’re…Read more -
Find more opportunities with recommendations
January 31, 2022
Recommendations can help you improve performance by looking at your account's performance history, your campaign settings, trends across Google and more. We’ve seen advertisers that used recommendations to increase their account-level optimization score by 10 points saw a median 14% increase in conversions.1 To help you find more opportunities in your own campaigns, we're adding new recommendations and tools to help you optimize your Discovery campaigns, automatically apply recommendations and enhance your Video campaigns. Maximize performance for Discovery campaigns Optimization score already…Read more -
Learn more about Smart Shopping and Local campaign upgrades to Performance Max
January 27, 2022
Last November, we announced that Smart Shopping and Local campaigns are upgrading to Performance Max campaigns in 2022. Performance Max campaigns use the best of Google’s automation to help you connect with the right customers at the right moment across all of Google’s ad inventory and formats. You’ll get the same foundational features of Smart Shopping and Local campaigns while accessing brand new inventory and formats across YouTube, Search text ads and Discover.1 From early testing, advertisers who upgrade Smart Shopping campaigns to Performance Max see an average increase of 12% in convers…Read more -
Test with even more ease and confidence with the new Experiments page
January 19, 2022
Rigorous, data-driven testing is key to any business looking to grow—especially in today's constantly changing environment. One of the best ways to do this in Google Ads is by running experiments, which can help you understand the impact of your changes and improve campaign performance. To make it even easier for you to test in your account, we're rolling out the Experiments page—a new destination in Google Ads that can help you create, manage, and optimize your experiments in one place. Create and manage experiments with ease Previously, running an experiment meant that you had to first creat…Read more -
Apache Log4j 2 vulnerability
December 13, 2021
On December 10, 2021, the National Institute of Standards and Technology (NIST) announced a vulnerability in the Apache Log4j library. The Apache Log4j utility is a commonly used component for logging requests. This vulnerability could allow a system running Apache Log4j version 2.14.1 or below to be compromised and allow arbitrary code to be executed. Like many other companies, we’re following this vulnerability closely. Our security teams are investigating any potential impact on Google products and services and are focused on protecting our users and customers. Google Ads and Google Marketi…Read more -
Get more from image extensions with new improvements
December 7, 2021
Earlier this year, we announced the global availability of image extensions to help you create a more visually engaging Search ad. To help you engage more potential customers and make image extensions even easier to use, we’re rolling out several new improvements. Showcase your brand with relevant visuals on more devices Image extensions complement your Search ad with relevant visuals of your products and services. This makes it easy for potential customers to learn about your business and take action. Previously, image extensions only showed on mobile devices. To help you showcase your brand …Read more -
Drive results with new features on the Insights page
December 3, 2021
The Insights page can help you keep up with trends tailored to your business. In the coming weeks, you’ll see several new features roll out on the Insights page to help you drive better performance this holiday season and beyond. Demand forecasts (beta): In the past, the Insights page provided you with search trends that helped you understand consumer demand. Now, you’ll see forward-looking trends with demand forecasts (beta). By combining machine learning technology with past seasonal search trends, demand forecasts predict emerging search interest personalized to your business over the next …Read more -
Upgrade to the Google Ads API for even more features
December 3, 2021
The Google Ads API helps you manage your Google Ads accounts and campaigns at scale. When you migrate from the AdWords API over to the Google Ads API, you’ll get support for even more features like recommendations, Performance Max campaigns, Keyword Planner and more. Optimize your campaigns more efficiently To help you optimize your campaigns at scale, you can now apply recommendations across multiple accounts in the Google Ads API. Recommendations make it easy for you to improve your campaigns’ performance and help you find new opportunities for your business. In fact, advertisers that used r…Read more -
Plan across your entire account with Performance Planner
November 30, 2021
Planning is a critical part of any marketing strategy, especially going into the holiday season. Performance Planner makes this process easy by removing guesswork and automatically estimating clicks, conversions, and conversion values for your planned campaigns. Now, you can include even more campaigns in your performance plans, better understand Performance Planner’s bid and budget recommendations, and more. Here are some of our latest updates: Add previously ineligible campaigns to your plan by using past performance or adding manual forecasts to plan across your entire account. Understand P…Read more -
More insights and features to help you keep up with demand on the go
November 19, 2021
The Google Ads mobile app makes it easy for you to stay connected to your campaigns on the go. To help you stay on top of holiday demand and monitor performance, you can now see more explanations with Performance Insights, review Search trends and create campaigns directly in the mobile app. Monitor your campaigns with improved performance insights Whether you’re optimizing new or existing campaigns, it’s key to understand any performance changes in your account. Performance insights makes this easy—it provides you with a real-time notification if there’s a significant change, an explanation d…Read more -
YouTube Video discovery ads are now In-feed video ads
November 17, 2021
Today, we are updating the name of ‘YouTube Video discovery ads’ to ‘In-feed video ads’. YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience. The ads can appear in the YouTube Home feed, Watch feed, and Search feed. This change will not affect campaign features or functionality, and there’s no action required for existing campaigns. You’ll start to see the new name in Google Ads over the next weeks. We hope this more direct name will help advertisers select the right ad type for their business goals. Learn more…Read more -
Customer Match is now widely available and easier to use
November 15, 2021
Creating a first-party data strategy is more important than ever as the industry shifts towards a privacy-driven approach to marketing. Customer Match helps you use this first-party data to build strong relationships with your customers in a privacy-safe way. Today we’re announcing improvements to Customer Match that make it more accessible and easier to use. Making Customer Match accessible to more advertisers In June, we announced our plans to make Customer Match available to nearly all advertisers. Over the coming weeks, all policy compliant advertisers will be able to use Customer Match. T…Read more -
Product feeds now available for more video campaign types
November 12, 2021
Did you know that 70% of YouTube viewers say they bought a brand as a result of seeing it on YouTube? As the number one platform for ad-supported reach, YouTube is the place where hard-to-reach audiences come to be entertained and connect with creators and content they love. It’s also where audiences come to shop. That’s why we’re evolving TrueView for shopping and scaling its best feature—product feeds—to more Video campaign types. With this update, you can now link product feeds to your awareness and consideration Video campaigns and make them shoppable, too. With this creative add-on, you c…Read more -
Google Ads Editor v1.8: Automatically apply recommendations, review performance insights, and more
November 10, 2021
Today, we’re introducing Google Ads Editor v1.8. This release helps you automatically apply recommendations, review account performance, and more. Optimize your campaigns more efficiently To help you optimize your campaigns more efficiently, you now have the option to apply recommendations automatically in Google Ads Editor. By opting in, we’ll apply recommendations of your choice as new opportunities surface in your account. You can change your selections or opt out of them at any time. Discover business-wide trends You can now view a summary of your account performance and actionable insight…Read more -
Add store sales to your Smart Bidding to grow online and in-store sales
November 4, 2021
Shoppers don’t just come to Google for things they want to buy on the web; they also use Google to find what they need nearby. For example, searches for "open now near me" have grown globally by more than 400% year over year.1 Your campaigns need to react to real time shifts in consumer behavior—whether your customers are purchasing online or at a physical store location. Many of you already take advantage of Smart Bidding for store visits to optimize for both e-commerce sales and in-store visits. Now, retail and restaurant advertisers can use Smart Bidding for store sales to optimize bids for…Read more -
Drive conversions across Google’s ad channels with Performance Max campaigns
November 2, 2021
The consumer journey is constantly evolving and customers are engaging with businesses across an increasing number of channels. With this growing need to adapt and scale, more advertisers are turning to Google's AI to keep up with changes in consumer demand and capture new performance opportunities in real time. Performance Max campaigns are a new way for advertisers to buy and optimize ads across YouTube, Display, Search, Discover, Gmail and Google Maps. They complement keyword-based Search campaigns and use Google's AI to help you grow conversions and value across all of Google’s advertising…Read more -
New ways to manage and optimize conversions
November 1, 2021
Conversion measurement is the foundation for campaign optimization and can help you understand the value of your marketing. It can also help you deliver better performance by providing tools like Smart Bidding with higher-quality signals. To make it even easier for you to manage your conversions and drive performance, we’re rolling out several new features. Drive performance with conversion goals We’re introducing conversion goals, a new way to optimize towards your objectives at the account or campaign level. As you create new campaigns, you’ll be able to tell Google Ads which specific busine…Read more -
Work with your developer teams to prepare for the new Data safety section coming to Google Play
October 28, 2021
To help users feel confident that your app experience is keeping their data private and secure, we announced earlier this year that Google Play will be rolling out a new Data safety section in the Play Store. As marketers, working with your developer teams to help your company submit complete and accurate information about its app’s privacy and security practices can ensure easier approval in the review process and prevent disruptions to your app. Starting in February 2022, app users will be able to review a summary in the Play Store app listing page for the data apps collect and share, and wh…Read more -
Be ready for the holiday season with new ways to get your best deals on Google and measure performance
October 28, 2021
Searches for deals and discounts peak every year during the holiday shopping season. It’s more important than ever for businesses to connect people to the right deal at the right moment throughout the season. This year, we’re building new ways for people to explore deals in Google Shopping and improving our reporting capabilities to help you better understand the performance of your deals. To support businesses of all sizes, we’re also making it easier for businesses who already work with Shopify and Woo to get their holiday deals on Google. Helping people find the right deals Products with a …Read more -
Link your Zapier account in the Google Ads UI
October 27, 2021
Using first-party data in your marketing strategy helps you build direct relationships with your customers, deliver personalized experiences, and improve campaign performance. However, collecting, uploading, and updating this data can be challenging─especially if you have limited technical resources. To make this process easier for you, we’ve collaborated with Zapier, an automation solution that helps you work with your first-party data across tools like lead form extensions, offline conversion imports, and Customer Match. Going forward, you can now link Zapier to your account directly in the …Read more -
Maximize reach and efficiency with Video reach campaigns, now available globally
October 27, 2021
We are excited to announce that Video reach campaigns are now available to all Google Ads users globally. Video reach campaigns give you the option to use Google AI to serve the best combination of skippable and bumper ads to maximize your reach and efficiency. You can also serve non-skippable ads if your goal is to share your entire message. While in beta, Video reach campaigns for Unique Reach results in 29-44% more unique reach per dollar and 16% lower CPM, on average, than using one or two standalone formats.1 Early adopter, L’Oreal, used Video reach campaigns to maximize reach and efficie…Read more -
New tools to help you optimize for the holidays
October 25, 2021
Staying on top of trends and recommendations is key to driving results during the holiday season. In fact, we’ve seen advertisers that used recommendations to increase their account-level optimization score by 10 points saw a median 14% increase in conversions.1 That’s why we’re introducing new tools this holiday season to help you set up more accurate measurement, optimize your Shopping campaigns, reach new potential customers, and more. Ensure accurate and actionable measurement To get the most out of your marketing, it's important to understand what actions people take after they interact w…Read more -
App campaigns for engagement no longer require manual deep linking
October 25, 2021
App campaigns for engagement allow you to re-engage customers that already have your app installed through ads on Search, YouTube, Display, AdMob, and in the Play Store. For example, an ad could serve alongside a YouTube video that your customer is watching, encouraging them to take an in-app action. And with just one click, the customer is brought directly back into your app. In the past, advertisers needed to manually implement deep linking in order to run these campaigns, but now we offer the option to create App campaigns for engagement with no deep linking required (Android only). What’s …Read more -
Learn more about the latest change to mobile search results
October 14, 2021
Today, Google announced a change to how search results show on mobile devices for US-English users. Now when people reach the bottom of the search results page, Google will automatically load the next page of results. Pages will automatically load until approximately four pages of results are shown. This lets users continuously scroll for longer before needing to tap the "See more" button, making it easier to find the information they’re looking for. This change is rolling out over the next two weeks starting today, and does not affect how the ad auction works or the way Ad Rank is calculated.…Read more -
Updating our ads and monetization policies on climate change
October 7, 2021
Working closely with outside experts, we regularly review and update our ads and monetization policies to help ensure a brand-safe environment for our advertising partners and to better protect users from unreliable claims, such as fake medical cures or anti-vaccine advocacy. Addressing climate change denial In recent years, we've heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change. Advertisers simply don’t want their ads to appear next to this content. And publ…Read more -
Easily understand campaign spend with new budget reports
September 30, 2021
Budgets are a critical part of any marketing strategy. However, we’ve heard from many advertisers that budget behavior in Google Ads is difficult to understand—especially for daily budgets. That’s why we’re launching a new budget report that will help you visualize monthly campaign spend behavior. This can help you understand how much you are projected to pay at the end of the month, as well as how past changes to your average daily budget impacted your performance and spend limits. This new report highlights the following: Your daily spend, which might be up to twice your average daily budget…Read more -
Unlock performance insights with enhanced conversions
September 30, 2021
To help you improve performance and preserve accurate, privacy-safe measurement in a world with fewer cookies, we’re rolling out enhanced conversions in beta to all eligible advertisers. Expand your tagging capabilities for more comprehensive conversion measurement Investing in first-party data with a strong tagging infrastructure can help you unlock more comprehensive reporting and better optimization. Enhanced conversions allow tags to use consented, user-provided data from your website to give you a more accurate view of how people convert after engaging with your ads. This data is hashed t…Read more -
Making it easier to invest in your offline customer data and find high quality leads
September 28, 2021
If you’re a business that sources potential leads online before closing a final sale, ensuring high lead quality is key to getting the most out of each interaction with your prospective customers. Importing your offline conversions makes this easy—you can measure what happens in the offline world after your ad results in a click or call to your business, and then use that data to find similar high-quality leads. To help you with this conversion import process, we launched the OCI helper tool to support you with detailed steps and project management guidance. To get started, simply answer a few…Read more -
Prepare to upgrade from TrueView for action to Video action campaigns
September 27, 2021
As customer journeys become more complex, it’s important to reach customers in moments of exploration and evaluation. That’s why we’re evolving TrueView for action and scaling its best features to more places on and off YouTube with Video action campaigns. With Video action campaigns, you can tell your brand’s story with longer headlines and have access to top performing places like YouTube’s home feed, watch page, watch next feed, and Google video partners—all within one campaign. We’ve seen Video action campaigns drive 20% more conversions per dollar compared to TrueView for action. Starting…Read more -
Better measurement for video ads on Display
September 27, 2021
Measuring the full impact of your Display ads means looking beyond clicks, especially when you incorporate the rich storytelling power of video ads into your customers’ increasingly complex online journey. That’s why we developed engaged-view conversions (EVCs), a more robust non-click conversion metric. These are counted when a user watches 10 seconds of a video in your ad and doesn’t interact, but later completes a conversion on your site. Now, you can more consistently measure the impact of your ads across different Google Ads channels. Engaged-view conversions can also be tracked on TrueVi…Read more -
Matching the most relevant keyword to every search
September 23, 2021
What consumers want and how they search for it is constantly changing. In fact, we see billions of searches every day, and 15% of those queries are ones we haven’t seen before1. To help you reach these new, relevant searches while still meeting your performance goals, we recommend using broad match paired with Smart Bidding. On average, advertisers that switch their exact match keywords to broad match can see more conversions2 and a higher conversion value3. Over the past year, we’ve made it easier to find success with this strategy by improving broad match relevance, recommending new opportun…Read more -
Improving the search terms report while maintaining user privacy
September 9, 2021
Consumer expectations for privacy are higher than ever. In fact, searches on Google for “online privacy” increased by more than 50% between spring 2019 and spring 2020.1 That’s why, last year, we updated the search terms report and Dynamic Search Ads search terms report to meet new privacy thresholds. These thresholds ensure user anonymity by only reporting on terms that have seen sufficient search volume across all Google searches. After making these updates, we heard feedback from many of you that you want more data. Since then, we’ve been exploring new, privacy-safe ways to get you the insi…Read more -
Making it easier to show the right message on Search
August 31, 2021
The ways people search are constantly changing. In fact, 15% of search queries every day are new searches we’ve never seen before.1 As consumer trends shift and evolve, it’s more important than ever to make it easier for people to connect with your business through relevant and helpful ads. Automation is key to keeping pace with these trends. Responsive search ads are a great example of how this is done—they combine your creativity with the power of machine learning to help you show more relevant ads to more people. This is a powerful combination: advertisers that switch from expanded text ads…Read more -
Stand out this holiday season with your shipping and return options and new business identity attributes
August 31, 2021
The holidays are upon us. As of June, 58% of U.S. holiday shoppers said they will shop online more this season than in previous years and 59% said they will shop earlier to avoid an item being out of stock.1 In fact, U.S. searches for “holiday gift ideas” in August have already surpassed 2020 levels. To help you stand out, we’re introducing new annotations to highlight fast shipping, easy returns, and new business identity attributes this holiday season. Highlight your shipping and return policy directly in your ads Shoppers are looking for the best value for every dollar, especially during se…Read more -
Better control over Smart Bidding with conversion value rules
August 19, 2021
Not all conversions are worth the same—some are more valuable than others. Accurately expressing this value can help you optimize campaigns and evaluate performance based on the goals that matter most to your business. To make this easier for you, you can adjust conversion values based on characteristics like location, device, and audience. By applying a rule to these characteristics, you can adjust conversion values to align more closely with your business outcomes. For example, let’s say you run a sporting goods store and know that an audience of people similar to repeat customers who have b…Read more -
Google Ads Editor v1.7: Support for Hotel ads, YouTube audio ads and more
August 9, 2021
Today, we’re introducing Google Ads Editor v1.7. This release includes support for Hotel ads, easier downloads, YouTube audio ads, lead form assets and more. Hotel ads You can now reach new customers and drive bookings by managing your Hotel ads in Google Ads Editor. Easier downloads To make it easier for you to work in your campaigns offline, you can now select specific parts of your campaigns to download. YouTube audio ads To help drive brand awareness, we’re now supporting YouTube audio ads in Google Ads Editor. Lead form assets Google Ads Editor now supports lead form assets, which make it…Read more -
Attribution models now support YouTube and Display ads
August 9, 2021
While making purchase decisions, people may interact with multiple ads from the same brand. Attribution models let you choose how much credit each ad interaction gets for your conversions so you can focus your investments on the media with the biggest impact. As of this week, we’ve upgraded all Google Ads non-last click models, including data-driven attribution, to support YouTube and Display ads. In addition to clicks, the data-driven attribution model also measures engaged views from YouTube. With these upgrades, the data-driven attribution model now learns even more from how users interact …Read more -
Reach back-to-school shoppers online and in-store
July 29, 2021
This year, consumers looking for back-to-school gear and supplies plan to shop both online and in-store to get everything they need. To reach these omnichannel shoppers, check out our top three local ad solutions. Communicate convenience and deals We see that more than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before going into a store and 48% will shop at stores that offer curbside pickup or contactless shipping.1 Help shoppers find the things they need in nearby stores using local inventory ads. You can even show products that are available…Read more -
Updates to how Smart Bidding strategies are organized
July 22, 2021
We previously announced changes to how Smart Bidding strategies are organized to help you choose the right one for your business. You’ll now see the following choices when you create new bid strategies for Search campaigns: Maximize conversions will have an optional target CPA. Maximize conversion value will have an optional target ROAS. In the next few weeks, you’ll no longer have the option of using the old Target CPA or Target ROAS bid strategies for standard campaigns. Instead, use the updated bid strategies by setting optional targets. This update only applies to campaign-level strategies…Read more -
Making it easier to get your best deals on Google and find timely merchandising insights during seasonal shopping moments
July 21, 2021
More than ever, shoppers are looking for the best value for every dollar, especially during seasonal shopping moments like Back to School. In fact, searches for “discount code” have increased over 50% since last year1. This year, we anticipate a surge in shopping interest for Back to School as parents and kids across the U.S. are planning to head back in-person. To help you drive more sales during these peak shopping moments, we’re making it easier for you to showcase your promotions across more surfaces on Google, customize your seasonal promotions and make better merchandising decisions. Sho…Read more -
Piloting a new 'strikes' system to address repeat ad policy violations
July 20, 2021
Google is committed to creating a trustworthy ad experience for users, advertisers and publishers. Our Google Ads policies exist to prevent unsafe or harmful ads from showing on our platforms. That’s why we are introducing a new pilot program to test a three-strikes system for repeat ad policy violations. Starting September 2021, warnings and strikes will be issued for violations of our Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies—this includes ads promoting deceptive behavior or products such as the creation of false documents, hacking service…Read more -
Making it easier to create manager accounts
July 13, 2021
As your business grows, you may need to create new manager accounts to meet your administrative and campaign management needs. To date, you’ve been able to create these accounts on the manager account homepage. To make this process even easier for you, you can now create new sub-manager accounts from within your existing manager accounts as well. Create your new manager accounts directly from the Performance page and Sub-account settings page in Google Ads. As part of this update, you no longer need to have a user assigned to a sub-manager account. In addition, you can now remove users from yo…Read more -
Maximize the reach of your audience across TV and YouTube with Reach Planner in 18 countries
July 13, 2021
TV in Reach Planner is a tool designed to help media planners understand the optimal mix of television and YouTube to maximize their reach. The tool incorporates actual historical TV data with YouTube data so you can forecast the total unduplicated reach, average frequency, and TRPs of a holistic media plan. You can also compare your original plan with a recommended plan to make better informed decisions Today we’re excited to announce that TV in Reach Planner is now available in the United States, Japan, France, Vietnam, Mexico, Indonesia, South Korea, Philippines, Thailand, Taiwan, Brazil, A…Read more -
Building a better viewer experience with ad pods
June 30, 2021
From user experience research we know that viewers care about the frequency of ad breaks on YouTube, especially when they’re watching for longer periods of time. We also know that the less frequently viewers are interrupted, the more likely they are to continue watching their favorite content and ads. That’s why we introduced ad pods— two ads served back-to-back. Ad pods are typically served to viewers who watch longer form content to reduce interruptions to their viewing experience. When we launched ad pods in 2018, we saw that users who engaged with multiple ads in an ad break experienced up…Read more -
Reminder: ending support for new broad match modifier keywords
June 29, 2021
We announced in February that we’re simplifying match types by combining the control of phrase match with the expanded reach of broad match modifier. As part of this change, both phrase and BMM keywords have adopted this updated matching behavior and are now the same. This means that keywords using the +keyword and “keyword” notations are now identical in how they match. What happens next? Starting in late July, you’ll no longer be able to create new BMM keywords with the +keyword notation. However, existing BMM keywords will continue to serve using the updated phrase matching behavior. You’ll…Read more -
Achieve greater results by upgrading to Video action campaigns
June 11, 2021
People are turning to YouTube to help them learn new skills, connect with others, and discover their next purchases with 70% of YouTube viewers saying they bought a brand as a result of seeing it on YouTube.1 A few years ago, we began to see YouTube’s role shift from being a singular entertainment destination to a prominent knowledge hub that inspired action. This insight led us to build TrueView for action, our direct response video solution that helps brands engage with prospective customers on the watch page. As customer journeys become more complex, it’s important to reach customers in mom…Read more -
Optimization score expands to Video action campaigns
June 10, 2021
Optimizing your campaigns is crucial to improving performance for your Video campaigns and driving the business results you need. That’s why we’re bringing optimization score to Video action campaigns. Optimization score surfaces personalized recommendations to help maximize your campaign performance across Search, Display, Shopping, and now Video. Similar to other campaign types, your optimization score will range from 0% to 100%, with 100% meaning your campaign is set to perform at its full potential. We’ve also added recommendations for Video action campaigns that help you follow the best p…Read more -
Related video extensions now globally available
June 10, 2021
Related video extensions are now globally available to all advertisers who use Google Ads. With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube mobile app. Related video extensions extend your message beyond your primary video ad, keeping viewers engaged with your creatives (including other videos on your YouTube channel). Learn how to implement related video extensions here. Posted by Ali Miller, Director of Product Management, YouTube AdsRead more -
New announcements from Google Marketing Livestream 2021
May 27, 2021
We hope you caught the latest product updates, trends and best practices from Google Marketing Livestream. In case you missed it, watch the keynote and other sessions on demand. Here’s a quick recap of all the product announcements: 1. Drive better results across all of Google’s channels with Performance Max campaigns. Reach out to your account team or complete this form if you’re interested in joining the beta. Performance Max is expanding to thousands of additional advertisers. Right now, you can participate in the beta if your goal is to generate leads or to grow online sales without using …Read more -
Deliver engaging Search ads with image extensions
May 27, 2021
Consumers now expect a more visual experience when they browse products and services online. In fact, 86% of consumers in surveyed countries around the world say they expect photos to be a feature businesses offer them when shopping online.1 Last year, we introduced image extensions to help you create a more visually engaging Search ad. Starting today, image extensions are available globally. Search ad shown with an image extension Showcase your brand with relevant visuals Image extensions complement your Search ad with relevant visuals of your products and services. This makes it easy for peo…Read more -
Fueling recovery through travel products to help you reach more customers, capture pent-up demand
May 27, 2021
As health signals steadily improve, we see consumers are reapproaching the idea of travel. For example, searches for "can I travel" grew globally by over 800% YoY.1 At Google Marketing Livestream, we shared our focus areas as we anticipate travel reopening in parts of the world, highlighting three new products to help our partners capture pent up demand: vacation rentals in Hotel results, hotel booking extensions in text ads, and enhancements to commissions (per stay) bidding. Learn more about these updates below. Helping travelers find more options with vacation rentals We’ve seen increased i…Read more -
Increase in-store sales with your online ads
May 27, 2021
Shoppers don’t just turn to Google for things they want to buy online, they also use Google to find what they need nearby, in real life. Here are some new ways to reach people nearby that were announced today at Google Marketing Livestream. New inventory to reach nearby customers Over the past year, we’ve seen more people use Google Maps to explore something they’re interested in, not just to find where it is located. For example, searches on Google Maps for “curbside pickup” have increased globally by 5,000% year over year.1 To help more people find your business, we’re adding three new ways …Read more -
New bidding features to help you reach your goals
May 19, 2021
Smart Bidding is the foundation of a successful automated account strategy–especially when paired with tools like Broad Match and responsive search ads. To make it even easier for you to manage these bid strategies and drive performance, we’re rolling out several new features. Get more insights with top signals for Target ROAS and Maximize conversion value Top signals in the bid strategy report give you more transparency into the factors that drive your campaign performance and can help inform your broader marketing strategy. Currently, you can only view top signals for campaigns that use Targ…Read more -
Register for Google Marketing Livestream
May 11, 2021
Did you know searches for corsages and boutonnières are one of the top trending categories this month in the U.S.? Meanwhile in Italy, one of the top growing categories of searches this month is charms and pendants. And in Japan, searches in the drawing and painting kits category have grown over 100% in the past month.1 People around the world turn to Google to be inspired, discover new brands and find what they need. Consumer behavior is changing rapidly, so we’ve been busy building products to help you be ready for what’s next. Register now for Google Marketing Livestream on Thursday, May 27…Read more -
Making it easier to work with your Customer Match lists
April 29, 2021
Customer Match helps you build a stronger relationship with your customers by using the information they provide to you. By making it part of your first-party data strategy, you can create audience lists and engage with customers across Search, Shopping, Video, and Discovery campaigns. To make it even easier for you to use Customer Match, we’ve launched the following updates to help you reach more of your customers and improve performance. See how much of your list is usable in real-time When you upload your customer list you’ll get a match rate—this is the percentage of your customer list tha…Read more -
Supporting partners through the rollout of Apple’s new ATT policies
April 26, 2021
Last week, Apple announced that iOS apps submitted for review on or after April 26th must comply with App Tracking Transparency (ATT) policies and ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. Learn more about how Google is complying with Apple’s iOS 14 policies. To help you adapt and achieve your campaign goals on iOS, we’re sharing the latest guidance, resources and best practices. Advertisers promoting web-based conversion goals As a result of Apple’s ATT policy changes, you will…Read more -
Acquire high-value app users at scale with Target ROAS bidding
April 22, 2021
When it comes to growing your app business, optimizing towards revenue and return on investment is key. Starting today, if you have an Android app using Firebase SDK conversion reporting, you can use Target Return on Ad Spend (“tROAS”) bidding within App campaigns for installs to do just that. Simply enter your budget, a desired target ROAS, and Google will use your inputs to find new users that fit your app’s performance goals. When you set your target ROAS, you're telling Google Ads the average value you want back for every dollar spent. Keep in mind that your budget will be used to get as m…Read more -
A change to how Smart Bidding strategies are organized
April 20, 2021
Smart Bidding is a collection of four automated bid strategies that can help you reach your conversion and conversion value goals. Over the years, we've heard feedback that it isn't always clear which of these bid strategies is right for your business. To make it easier for you, we're changing how bid strategies are organized for Search campaigns to help you choose the right one. Going forward, Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies, respectively. This means that: Maximize conversions will have an optional target CP…Read more -
Giving advertisers more control over where their ads run
April 15, 2021
We value the trust of our advertising partners. And that starts with our strong investments in the policies and technologies that keep inappropriate and dangerous content out of our advertising network. Additionally, we also provide advertisers with fine-grained controls that allow them to reach the audiences they want on sites and apps that reflect their values. Today, we’re announcing a new feature that will make it easier for advertisers to protect their ads from running alongside content that does not align with their brand or campaign. Advertiser Controls: Our advertiser controls allow ou…Read more -
New ways to support your measurement with first-party data
April 15, 2021
Developing strong relationships with customers has always been critical for brands to build a successful business. This becomes even more vital in a privacy-first world without identifiers that track users across the web. To deepen our support for solutions that build on these direct relationships between consumers and the brands and publishers they engage with, we’re updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new same-site cookie on advertisers’ web domains to help improve how we attribute conversions back to ads. Consistent with how existing first-party c…Read more -
The Insights page is now available to all advertisers globally
April 14, 2021
Consumer demand continues to change, and it's more important than ever for marketers to keep up. For example, at the start of the pandemic, searches for “curbside pickup”1 increased by over 3000%. Earlier this year, we saw a surge for “staycations,”2 and now, we’re seeing a surge for “watch party.”3 We've heard from many of you that you need more insights like these to inform your business and marketing decisions. That's why we rolled out the Insights page (beta) last year in select countries to help businesses stay on top of emerging trends. Starting today, the Insights page is available to a…Read more -
Optimize your campaigns more efficiently
April 14, 2021
Recommendations make it easy for you to improve performance and find new opportunities in a changing market. However, Google has heard feedback from many of you that reviewing and implementing recommendations can be time consuming. To help you optimize your campaigns more efficiently, you now have the option to apply recommendations automatically. By turning on auto-apply, Google will apply recommendations of your choice as new opportunities come up. You can choose from over 17 recommendations to apply automatically. You can change these selections or turn them off at any time. You'll be able …Read more -
Boost YouTube creative performance with experiments
April 6, 2021
Knowing the outsized impact of creative on driving sales, we’re launching video experiments globally in Google Ads over the next several weeks. These experiments are easy to set up and quick to deliver results you can act on. So whether you’re looking to understand the impact of different video ads on Brand Lift, conversions or CPAs, you too can make more informed decisions that improve your results on YouTube. In global studies we ran in 2019 and 2020, advertisers who successfully used creative experiments to optimize upper funnel impact saw a 60% higher ad recall from the better performing c…Read more -
Easily share remarketing lists with your manager account
April 6, 2021
Whether you're looking to drive sales or awareness, remarketing to people who have engaged with your website or mobile app can help grow your business. Last year, we announced that you can enable continuous audience sharing in your manager accounts. Starting today, you can now enable continuous audience sharing from your sub-accounts as well. When you opt in to continuous audience sharing, any existing and future remarketing lists you create from sub-accounts will be automatically shared with your manager account. This update means that you don’t have to create new audience lists or manually s…Read more -
Drive leads to your hotel directly using property promotion ads
March 24, 2021
Today, we’re announcing the global availability of property promotion ads, an ad format that helps advertisers reach users who have not yet identified the exact hotel they would like to book. They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion ads was done through an allowlist. Now, advertisers will be able to set specific bids for property promotion ads through the Google Ads interface, API and bulk upload system. We’ve heard feedback from…Read more -
Introducing a new summary view for Google Ads
March 17, 2021
Navigating Google Ads isn’t always easy, especially if you're a new advertiser or a small business. To make it easier for you to manage your campaigns, we're rolling out a new summary view. This simplified layout can help you do the following: View performance at a glance Improve performance with custom recommendations Create and edit campaigns in just a few clicks Manage keywords in one place To learn more about summary view, visit the Google Ads Help Center. Posted by Indu Ramamurthi, Product Manager, Google AdsRead more -
Stay on top of account performance with the Google Ads mobile app
March 4, 2021
The Google Ads mobile app helps you manage your account while on the go. To make it even easier for you to stay connected to your campaigns, we’re rolling out two new features to help you monitor and improve performance in real time. Get account updates with custom notifications In the latest version of the Google Ads mobile app, you can now set up custom notifications. This makes it easy for you to get real time notifications about the performance and status changes you care about. For example, let’s say you’re planning a Spring Sale campaign, and you want to stay on top of how conversion vol…Read more -
Helping Partners get ready for the new Google Partners program
February 23, 2021
Today, we’re announcing some important changes to the Google Partners program’s structure and badge criteria to help you—our partners—and your clients continue to thrive. We introduced the Google Partners program back in 2013 with the vision of providing you with the tools, resources, and support to enable you to grow and help advertisers succeed. Over the years the program has expanded to support thousands of partners worldwide. At the same time, we’ve also helped companies adjust in an ever-changing industry, adopt game-changing technologies like machine learning, and continue to meet the ne…Read more -
Grow clicks and conversions by using responsive search ads: the new default ad type for Search campaigns
February 18, 2021
The ways people search continue to change—and COVID-19 has only accelerated the pace of change. For example, searches for "takeout restaurants" have grown over 5000%,1 while searches for “online learning” have grown over 400%2 in the last year. Responsive search ads can help you reach more of your customers and grow your business in real time, even as consumer behavior changes. Using AI, responsive search ads automatically identify the best combination of headlines and descriptions to deliver the right ad to the right person. In fact, we’ve seen advertisers that add responsive search ads in th…Read more -
Attribution reports now include YouTube and Display ads
February 18, 2021
Attribution in Google Ads helps you understand the paths people take to complete a conversion. It awards credit for conversions to different ads, clicks, and other factors along the way, so you can focus your investments on the media having the biggest impact on results. Last year, we launched a new look for attribution reports to help you get important insights faster. Recently, we also added YouTube ads to attribution reports in beta to help you understand the role video plays in your customer’s path to purchase. To give you an even more holistic view of your Google media, we’ve now added Di…Read more -
Adopt parallel tracking for Video campaigns by April 30, 2021
February 16, 2021
Parallel tracking helps improve site speed by bringing people directly to your landing page while measurement happens in the background. Today, we’re confirming that the deadline to adopt parallel tracking for Video campaigns is April 30, 2021. If you work with a click measurement provider, reach out to them as soon as possible to ensure that there’s no disruption to your click measurement system. Use this parallel tracking partner guide to help with the transition. Posted by Nicky Rettke, Director of Product Management, Google Video AdsRead more -
Drive more leads from your Search ads
February 10, 2021
Consumers often reach out to businesses to get more information when considering a purchase. Lead form extensions help you connect with potential customers by letting them share information with you directly in your ad. To help you generate more leads, you can now show a lead form when people tap the headline of your Search ad—rather than guiding them to a landing page. Open a lead form directly from a headline tap. To get started, add a lead form to a Search campaign. Then go to the campaign’s settings and select the option to "Always show the lead form when someone interacts with my ad." Aft…Read more -
Making it easier to reach the right customers on Search
February 4, 2021
At the heart of Google Ads is our ability to connect businesses with the people who are looking for what they have to offer. Whether they’re searching for “takeout restaurants”—which have grown more than 5,000% year over year1—or something Google has never seen before—which makes up 15% of queries every day2—people expect to find the products and services they’re looking for. Over the years, we’ve improved our understanding of intent to make it easier for you to reach your customers. For example, your keywords can now match to the meaning of a search, and broad match is now more effective at d…Read more -
Standardizing conversion attribution across all Video campaigns
February 4, 2021
In recent years, Video campaigns have become key ways for advertisers to drive desired conversions on YouTube and Google Video Partners. However, to date the ad event attributed to a conversion has varied by campaign type, making comparison between campaigns difficult. To understand how video works in the purchase journey, it’s important to have consistent and accurate attribution. To help you more accurately compare the impact of your video ad campaigns across formats, we’re standardizing the conversion attribution across all skippable in-stream and feed video formats measured through Google …Read more -
Bid across accounts with portfolio bid strategies
February 3, 2021
Last summer, we gave a sneak peek at a new Smart Bidding feature: portfolio bid strategies for manager accounts. Starting today, all advertisers will be able to create and manage these cross-account bid strategies for both Search and standard Shopping campaigns. By combining campaigns from different accounts into a single portfolio, it’s easier to drive more performance across those accounts. GetYourGuide, a marketplace that offers activities for travelers, used portfolio bid strategies across accounts to make it easier to meet their business goals. “We were able to increase our conversion val…Read more -
Helping app developers prepare for Apple’s iOS 14 ATT policy updates
January 27, 2021
Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. Today we’re sharing how Google is helping our community prepare, as we know that developers and advertisers in the iOS ecosystem are still figuring out how to adapt. Evaluate whether Apple’s ATT prompt is right for your app Review Apple’s documentation and applicable laws and regulations to determine whether implementing the ATT framework is right for your…Read more -
New data exclusion controls for Smart Bidding
January 7, 2021
Smart Bidding uses conversion rates to help calculate auction-time bids. However, conversion rates aren’t always accurate if you experience occasional problems like tagging issues or website outages. To make it easy for you to prevent these technical issues from impacting Smart Bidding, we’re introducing data exclusions for Search, Shopping and Display campaigns. This new tool can help you ensure that Smart Bidding uses accurate data to set the right bids. For example, let’s say that your website conversion tracking breaks and underreports conversions for 3 days. With data exclusions, you can …Read more -
Easily see the estimated list sizes of your similar audiences
December 22, 2020
Similar audiences make it easy for you to find new customers by expanding the reach of your remarketing and Customer Match lists. Previously, you were only able to see estimated list sizes for your similar audiences when applying them to campaigns. To make it easier to see your expected reach with new customers, we’re making the estimated list size available directly in the Audience Manager in Google Ads. To start, these estimates are available for Search audience lists with more than 20,000 users, and for YouTube audience lists with more than 5,000 users. We’re working on expanding coverage i…Read more -
Explanations expands to Target CPA campaigns on Search
December 16, 2020
When optimizing campaigns, it’s important to understand shifts in performance. However, these shifts can be difficult and time consuming to diagnose. With explanations, you can view the reasons for performance change in a single click, so you can spend less time investigating and more time on optimization. To give you a better understanding of performance in more campaigns, we're expanding explanations to Search campaigns that use Target CPA. With this update, you can view the reason for significant changes in cost and conversions for Search campaigns using Target CPA. For example, explanation…Read more -
Google Ads Editor v1.5: New tools for ad strength, support for additional recommendations, and image extensions
December 16, 2020
Today, we’re introducing Google Ads Editor v1.5. This release includes new tools to help you improve your ad strength, support for additional recommendations, and image extensions. Check your ad strength for responsive search ads You can now check your ad strength in Google Ads Editor, making it easier for you to optimize your responsive search ads at scale. In addition, you can also review your ad strength in a new column in line with your ads. Support for additional recommendations To help you improve your campaigns’ performance at scale, we’re adding support for six additional recommendatio…Read more -
Making it easier to see your campaign goals in optimization score
December 15, 2020
Optimization score provides personalized recommendations based on your campaign goals. To make it easier for you to understand how optimization score prioritizes recommendations, you’ll now see your campaign goal displayed next to your optimization score. These campaign goals are determined by your bidding strategy and can be focused on conversions, conversion value, clicks or impression share. For example, if your bidding strategy is set to Maximize conversions, optimization score will help you optimize for conversions. As a result, your recommendations will be tailored to help you meet that …Read more -
App campaigns for engagement now available for eligible advertisers globally
December 8, 2020
As more people use their phones to discover content and make purchases this holiday season, your mobile app can help you engage loyal customers and keep them coming back. App campaigns for engagement make it easy for you to stay connected with existing users by directing them to fresh and relevant content in your app. We’re now making App campaigns for engagement available to all eligible1 advertisers globally to help you reach your users with relevant ads on Google Search, Play, YouTube and over 1 million apps in our network. Delivering more relevant and engaging ads across Google You can cap…Read more -
Drive more, high-quality leads with lead form extensions
December 7, 2020
People want to connect with businesses in different ways—especially now as they adjust to COVID-19. In fact, our research shows that one in three shoppers would rather buy from a company that provides a wide range of ways to reach them.1 To help you connect with more potential customers, we recently introduced lead form extensions: a better way to drive high-quality leads across Search, YouTube, Discovery, and Display ads inventory.2 We’re now rolling out improvements to make lead form extensions easier to manage and more effective for your business. Generate leads more efficiently We’ve heard…Read more -
Inspire consumers as they "window shop" with Discovery ads for the holidays
December 1, 2020
As shopping behavior shifts in new ways this holiday season, more consumers are finding gift ideas in their favorite personalized feeds—while exploring Web Stories on Discover, watching product reviews on YouTube, or checking the latest holiday deals in Gmail. In fact, 91% of Google feed users say they took some kind of shopping or product-related action immediately after discovering new products, services, or brands on their feeds.1 Discovery ads now offer two new immersive layouts to help you spark consumer interest across Discover, YouTube, and Gmail, plus a revamped audience workflow that …Read more -
Stay on top of trends with the Insights page
November 19, 2020
Consumer behavior continues to change as people adjust to their new normal. We’ve seen a surge in searches for patio heaters, pajamas, and sleds in the past month–and queries like “online gift” have grown by 80% year over year.1 To help you stay on top of these emerging trends and more, we're rolling out the Insights page as a beta over the next few months globally. Discover insights tailored to your business The Insights page makes it easy for you to explore insights and emerging trends based on your business. Let's say you're a pet store looking to reach more customers. With the Insights pag…Read more -
Get more from Smart Bidding with new improvements
November 17, 2020
Smart Bidding helps you improve performance by optimizing your bids in real time. To make it even easier for you to achieve your goals, we’re rolling out several new features to help you manage campaigns using Smart Bidding. Predict performance with updates to Target CPA, Target ROAS, and budget simulators Simulators can help you understand how Target CPA, Target ROAS, and budget changes may impact performance. To date, these calculations have been based on the last 7 days of campaign data. This meant that simulators showed what would have happened in the past, but not necessarily the future. …Read more -
Grow your business with broad match and Smart Bidding
November 16, 2020
What consumers want and how they’re searching for it is constantly changing. This makes it more difficult for you to anticipate every possible search that’s relevant to your business. For example, searches for "support local businesses" have grown globally by over 20,000% year over year.1 It’s more important than ever to understand the intent that drives a search. Using broad match and Smart Bidding together can help you reach more relevant queries that meet your performance objectives. For example, a broad match keyword like women’s hats could match to relevant queries you may not have though…Read more -
The auction insights report expands to Report Editor
November 16, 2020
The auction insights report makes it easy for you to compare performance with other advertisers who are participating in the same auctions that you are. To date, these insights have only been available at the account level, making it difficult to evaluate your cross-account performance in a single view. To make this easier for you, auction insights are now available in Report Editor at the account and manager account level. With this update, you can new uncover cross-account auction insights with ease by using Report Editor to: Track metrics like impression share, overlap rate, and outranking …Read more -
Link your Google Ads account to Ads Data Hub
October 30, 2020
Ads Data Hub helps you unlock actionable insights across multiple Google platforms like Google Ads, Campaign Manager and Display & Video 360. To make it even easier for you to unlock these insights in your advertising campaigns, you can now link your Google Ads account to Ads Data Hub directly in the interface. By linking your accounts, you can access detailed, event-level data from your Google Ads campaigns in Ads Data Hub. This makes it easy for you to analyze your data with custom reporting and better understand the impact of your marketing. For example, let’s say you’re an ecommerce retail…Read more -
Import your Google Ads data into Google Sheets
October 30, 2020
Creating Google Ads reports in Google Sheets can be useful–especially if you want to build and collaborate on a custom report with others. However, we’ve heard from many of you that importing your Google Ads data into Google Sheets often requires a lot of manual work. To make this process easier and save you time, a new Google Ads add-on is now available for Google Sheets. This tool helps you create custom reports using your Google Ads data. To get started, select ‘Get add-ons’ under the Add-ons dropdown in Google Sheets, and then search for ‘Google Ads’ in the G Suite Marketplace. Then, click…Read more -
Update on the move to average daily budgets for Maximize Clicks
October 29, 2020
Last year, we announced that the target spend setting for Maximize Clicks bid strategies would no longer be available for new campaigns. Starting January 2021, all campaigns and portfolios using target spend with the Maximize Clicks bid strategy will use daily campaign budgets instead. To help you minimize the impact of this change, the maximum cost per click bid limit may be lowered for strategies that are still using target spend. Strategies that do not have a target spend will not be impacted. Update your campaigns today by removing target spend and using budgets instead. Ensure your campai…Read more -
Easily analyze performance data with Report Editor
October 29, 2020
Report Editor helps you create reports and identify insights to grow your business. Today, we’re introducing several updates to the Report Editor to make it easier for you to build reports and analyze your data. To start, we’ve improved the data selection panel in the following ways: The panel is now on the right side of the report editor, giving you more space to work in your report. Quickly find data fields for your report with a search function, and add or remove them with a drag and drop experience. Chart icons have been added to help you visualize, pick, and configure the right chart for …Read more -
New features and alerts to help set your campaigns up for success
October 27, 2020
Properly setting up campaigns is critical to the success of your ads. However, it’s not always easy to determine if your campaigns are set up correctly as you build them. That’s why we’re introducing several improvements to help you create new campaigns more effectively. Receive real-time alerts If your campaign has any critical issues, you'll now receive an alert while setting it up. These are issues that could prevent your campaign from serving or running at its full potential, such as an invalid URL or location overlap. In addition to seeing these alerts in real-time, you’ll get a summary o…Read more -
Easily respond to real-time holiday demand with Smart Shopping campaigns
October 22, 2020
Last holiday season, U.S. shoppers used Google for shopping more than any other source.1 As more people are already shopping for the holidays, we’re offering ways to help you capture real-time holiday demand with Smart Shopping campaigns.2 These new features will help boost your visibility to new customers, showcase your brand and products in rich creatives, and uncover meaningful insights from your performance. Get in front of new shoppers this holiday season 58% of U.S. holiday shoppers bought at least one brand last holiday season that they hadn't bought before3. In July, we introduced impr…Read more -
Get discovered by deal seekers with new features for listing your promotions (U.S. only)
October 22, 2020
While deal seeking behavior is not new, shoppers are more price-conscious this year. In fact, 58% of U.S. holiday shoppers will hold off on buying gift items until they’re on-sale.1 When looking for these competitively-priced products, 40% of global shoppers say they turn to Google to find the best deal.2 Since many of these shoppers have already started their gift search, adding promotions to products that you sell on Google now can help drive more sales to your business. This holiday season, we’re doing more to help you get discovered by these deal seekers. We’re making it easier to upload a…Read more -
Making frequency reporting more helpful for video campaigns
September 23, 2020
Frequency is essential to the success of any advertising campaign, which is why marketers pay close attention to finding the right frequency for their objectives. We know that excess frequency can be wasteful for marketers and irritating for consumers and that too little frequency puts the impact of your campaign at risk, but how do you know where you stand? To help you better understand the frequency performance of your video campaigns and video ads, we’re introducing three new metrics: frequency distribution, weekly average frequency and monthly average frequency. About these new metrics, La…Read more -
Tune into Ads on air for deep dives into our latest Google Ads products
September 22, 2020
Looking for more detail on the products we announce here? Join us for Ads on air, a new video channel where you'll get a deeper look at our latest product innovations, presented by the people that built them. Tune in for insider advice, best practices, and stories from advertisers like you who’ve found success with these new tools. Watch now Our library of videos will help you: Make ads more clickable with image extensions Reach up to 3 billion active users per month with Discovery ads Set yourself up for holiday season success with Smart Shopping campaigns Drive small businesses success with …Read more -
Manage accounts at scale with the Google Ads API
September 21, 2020
Starting today, the Google Ads API is generally available for advertisers and developers. This API helps you build tools to support your business at scale with new capabilities and efficiency updates. With the Google Ads API, you’ll see faster rollouts of new features and compatibility updates for tools like recommendations, local campaigns, and more. We’ve also made improvements to existing features like Keyword Planner, change history and billing. This makes it easy for you to manage your campaigns and increase overall productivity. Kenshoo, a digital advertising platform, uses the Google Ad…Read more -
TV in Reach Planner now available in more countries
September 17, 2020
TV in Reach Planner can help you discover the right mix of TV and YouTube and identify opportunities to maximize the reach and improve the frequency of your video campaigns. We bring in historical television campaign data from third party measurement providers and combine it with YouTube forecasts to give users the ability to plan TV and YouTube together. With the TV data already available in the US, powered by Nielsen, and Japan, powered by Intage, we are announcing today that TV data in Reach Planner is now also available in Vietnam, with more countries coming soon. This will allow marketers…Read more -
Scale your contextual advertising more effectively with YouTube dynamic lineups
September 16, 2020
YouTube’s ability to drive mass reach means we can also deliver scale in specific contexts that matter for your brand or marketing moment. To make it easier to discover the content that’s a great fit for your brand, we announced YouTube dynamic lineups—powered by advanced contextual targeting. Advanced contextual is the next generation of contextual targeting on YouTube. It uses Google's machine learning to better understand each channel on YouTube, including analysis of video imagery, sound, speech and text. This allows us to create lineups1 that are scalable across content based on specific …Read more -
Reach more of your ideal customers with custom audiences
September 14, 2020
It can be challenging to find people interested in products or brands like yours. If you have used Google audiences then you may be familiar with custom affinity and custom intent audiences, which help you reach people based on their passions or topics they’re actively researching. By building audiences based on relevant keywords and websites, you can deliver more relevant ads to better achieve your goals. Last year, we announced that we would bring custom affinity and custom intent audiences into one simplified solution, custom audiences. Today, these are available for all advertisers across …Read more -
Understand your performance after the click with the ad destination report
September 14, 2020
The customer journey is more complex than ever, with many paths that can lead to a conversion. However, current reports don't always capture this complexity. This can make it difficult to measure and optimize performance–especially if you have an app and a website. To make it easier for you to understand how your customers convert, we’ve introduced a new ad destination report to Google Ads. With the ad destination report, you can now see which conversions came from clicks to your app versus clicks to your website. This makes it easy for you to understand where your customers engage with you mo…Read more -
Performance Planner expands to Shopping campaigns
September 9, 2020
Performance Planner helps you plan your budget more effectively. To help you plan and forecast even more of your campaigns, Performance Planner now supports Shopping campaigns and Smart Shopping campaigns. With this update, you can plan your Shopping campaigns with ease by using Performance Planner to: Adjust budget and campaign settings to evaluate their impact on performance. Manage budgets across multiple accounts and campaigns. Plan for upcoming seasonal periods more effectively. Learn more about Performance Planner in Google Ads Help Center. Posted by Ahmad Ismail, Product Manager, Google…Read more -
Expanded conversion categories and reporting
September 3, 2020
Conversion measurement can help you identify how effectively your ad clicks lead to valuable customer actions. This is done by creating conversion actions like “online purchases” or “phone calls”. Previously, you could organize these conversion actions into 6 categories. Starting today, you can group your conversion actions in 19 different categories such as “add to cart”, “submit lead form”, “book appointment”, and more. These additional categories make it easier for you to understand conversion funnel metrics based on your marketing objectives. To help with this transition, Google Ads will r…Read more -
A simpler, faster way to create location extensions
September 1, 2020
Searches for “available near me” have grown globally by more than 100% since last year, as consumers increasingly turn online before engaging with nearby stores. For marketers, it’s important to make it easy for customers to find your business locations and understand how your online campaigns are driving offline results. Using location extensions, you can add details about your physical locations–like your address, hours and directions–to online ads across Search, Display and YouTube. We’ve heard your feedback that setting up location extensions can be challenging when you can’t find the righ…Read more -
How to reach local consumers in a dynamic market
September 1, 2020
Communities worldwide are in various stages of responding to COVID-19 and businesses are reopening or restricting operations depending on local ordinances. Consumers need help navigating the changing market and turn to Google for local information like what’s open near them, store safety measures and in-stock inventory. Google searches for “clothing store open” grew by 900 percent1 since last year and searches for “restaurants open for” grew by 1000 percent year-over-year.2 Top searches include “local restaurants open for delivery” and “restaurants open for carry out near me". Adjusting how yo…Read more -
New access level and account ownership for your Google Ads account
August 19, 2020
When managing a Google Ads account, it's important to keep your account secure. However, giving people the correct level of access isn't always easy. That's why, we're introducing a new billing-only role and an update to account ownership. With the billing-only role, it's easier to grant billing permissions to certain people–like stakeholders in your finance department. They'll have the ability to view and manage billing, but won't be able to view or edit your campaigns. Account ownership, previously known as administrative ownership, extends the normal permission of manager accounts. In the p…Read more -
Plan your budget more effectively with new Performance Planner features
August 17, 2020
Performance Planner helps you predict performance with metrics based on different spend and return-on-investment levels. To help make your planning even easier, we’re introducing three new features to the tool. To start, Performance Planner now supports shared budgets in Search campaigns. With this update, you can create, modify, and download forecasts for your shared budget campaigns. Next, we know that others may have a say in your budget decisions. To make it easier for you to collaborate on your performance plans, you can now share them for viewing and editing. To get started, click “Share…Read more -
Grow your audience faster with Maximize conversions bidding in App campaigns
August 4, 2020
Whether you’re releasing a new game, launching a seasonal campaign or promoting new content in your app, it’s important for you to be able to grow your audience quickly. Starting today, you can use Maximize conversions bidding through App campaigns for installs to do just that. Simply enter your budget, and let Google’s machine learning technology drive as many installs in as little time as possible. Maximize conversions bidding can also help you better understand benchmarks for your bids. After a few weeks of running this bid strategy, you will land on an effective CPI based on the budget you…Read more -
Simplifying image requirements for App campaigns
August 4, 2020
Creative assets are the building blocks for ads in App campaigns. Images—along with text, video, and HTML5—can help you capture the appeal of your brand and find users on more channels. Today, App campaigns accept more than 30 different sizes and dimensions for image assets. Starting later this year, we will begin shifting from size-based to ratio-based image specifications to make your creative process simpler and more efficient. You will only need to upload images in three aspect ratios to scale your ads across eligible App campaigns properties and formats: Aspect ratio Minimum size Recommen…Read more -
Automatically update Customer Match lists with Zapier
August 3, 2020
Whether it’s creating a new customer relationship or enhancing existing ones with custom messaging, using first-party data in your marketing campaigns helps you show up for your best customers. With Customer Match, you can use your online and offline lists to re-engage these customers and find new ones just like them across Search, Shopping, Gmail, YouTube, and Display. Your relationship with your customers is constantly changing, and it’s important to keep your Customer Match lists up-to-date to reflect that. However, list maintenance can be a manual and time-consuming process. That is why we…Read more -
New in manager accounts: optimization score and recommendations
July 31, 2020
Optimization score provides personalized recommendations, so you can determine if your account is set up to capture its full potential. To help you optimize your accounts at scale, recommendations and optimization score are now available in manager accounts for up to 1000 accounts. In this view, you can easily manage multiple accounts and identify opportunities for efficiency or growth. You can also click into your optimization score for individual accounts to apply recommendations that help you meet your marketing objectives. Wpromote, a leading digital marketing agency, uses optimization sco…Read more -
Google Ads Editor v1.4: Support for recommendations and local campaigns
July 21, 2020
Today, we’re introducing Google Ads Editor v1.4. This release includes support for recommendations and local campaigns. Recommendations Recommendations provide customized suggestions to help improve your campaigns' performance. To make it easier for you to implement these suggestions at scale, you can now review and apply recommendations across accounts in Google Ads Editor. Recommendations in Editor are sorted by type, making it easy for you to understand both where and how many recommendations can be applied in your account. For example, before applying the Responsive Search Ads recommendati…Read more -
Introducing new features for responsive search ads
July 15, 2020
Responsive search ads use machine learning to deliver relevant messages to potential customers. In fact, advertisers who add responsive search ads to their ad groups see up to 10% more clicks and conversions.1 To help you engage consumers more effectively, we’re introducing new features to make responsive search ads even more relevant and easier to manage. Deliver more relevant ads According to our research, 91% of smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant.2 To help you create more relevant responsive search ads, you can now use loc…Read more -
A new look for responsive display ads
July 15, 2020
As people spend more time at home–browsing websites, watching YouTube videos, checking Gmail, and using mobile apps–it’s important to be there for your customers in relevant and helpful ways. Globally, 78 percent of consumers say brands should show how they can be helpful in our new everyday life. To help you meet the moment, we’re improving the look and feel of responsive display ads with new creative layouts, automatically generated video, and more engaging ads to drive online sales. Stand out with new ad designs When evaluating new display ads, marketers have to consider both performance an…Read more -
Expanding our Misrepresentation policy to better address clickbait advertising
July 15, 2020
Digital advertising plays a key role in ensuring billions of people around the world have access to accurate, quality information online. When a user clicks on an ad, we want to instill confidence that the service or product being promoted is clear and users are not being deceived. That’s why we have robust Google Ads policies outlining the types of advertising we do and don’t allow. We regularly review and update our policies to ensure we are protecting users, advertisers and publishers within our network. Today, we’re expanding our Misrepresentation policies to better address clickbait tacti…Read more -
Deadline to adopt parallel tracking for Video campaigns extended to March 31, 2021
July 8, 2020
We recently extended the migration deadline to adopt parallel tracking for Video campaigns to give everyone extra time to make this transition. The new deadline for migration is now March 31, 2021. If you've already completed most of the work needed to adopt parallel tracking, you are still welcome to finish the process and opt-in. Posted by Nicky Rettke, Director of Product Management, Google Video AdsRead more -
Manager accounts are now available in the Google Ads mobile app
July 7, 2020
The Google Ads mobile app helps you monitor campaigns in real time, apply high-impact recommendations, and take quick action to improve performance. Today, we’re launching manager accounts in the mobile app so you can easily view and manage all of your Google Ads accounts in one place. With manager accounts in the app you can now: Discover business-wide trends and performance insights for all your accounts on the Overview page. Improve performance at scale with optimization score, and prioritize recommendations across all your accounts. Manage campaigns and compare performance across your acco…Read more -
Do more on the Overview page with three new features
July 7, 2020
The Overview page is an easy way for you to view a summary of your account performance and actionable insights. Over the past few months, we’ve been making several improvements to this tool based on your feedback. That’s why, starting today, we’re introducing three new ways for you to get more done on the Overview page. To start, you can now view and apply recommendations from the Overview page. This makes it easier for you to act on your most critical recommendations. To help you prioritize these recommendations, you can now view your optimization score directly on the Overview page as well. …Read more -
Deliver more relevant and helpful ad experiences with feeds in App campaigns
June 24, 2020
Many marketers already use feeds in Display, Shopping and Local campaigns to quickly upload and showcase products in your ads. With more product images directly in your ad, consumers are able to easily and seamlessly find what they’re shopping for. In the coming months, we’ll roll out feeds in App campaigns globally to all customers. According to beta testing, advertisers using feeds saw, on average, 6 percent more installs from Google.com and 17 percent more in-app actions (like log-ins and purchases) on sites and apps in our network. Feeds in App campaigns offer three main benefits: 1) Riche…Read more -
New ways to up-level your skills digitally to be there for your app users
June 24, 2020
Today, consumers are turning to apps to stay healthy, connected and informed. App developers are facing new opportunities and challenges as they try to grow their businesses. We’re sharing two new ways for you to up-level your digital skills to help you be there for your customers while balancing limited time and resources. Grow your skills with the new App campaigns learning path and certification on Skillshop After completing this course and certification, you’ll be able to: Understand key trends in app behavior Refine campaigns based on your or your client’s goals Use machine learning to yo…Read more -
Update on the move to Impression Share bid strategy
June 23, 2020
Last year, we announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new campaigns. Over the next few weeks, existing campaigns using these strategies will automatically switch over to use the Target Impression Share strategy based on previous target locations and historical impression share. Learn more about Target Impression Share in the Google Ads Help Center. Posted by Sagar Shah, Product Manager, Google AdsRead more -
How Smart campaigns is helping you reach more customers
June 17, 2020
Smart campaigns is built specifically for small businesses like yours. Now available in all 150 countries supported by Google Ads, Smart campaigns make it easy for you to get your ads up and running in just 15 minutes. To help you reach even more people at the right time, we're introducing features to help you sign up from any device, stand out on Google Maps, see your results right on Google Search, and control when your ads show. Sign up directly through the mobile app Now, you can sign up for Smart campaigns and run ads directly from the Google Ads mobile app. We’ve made the process faster …Read more -
Understand changes in conversions with explanations
June 2, 2020
When optimizing campaigns, it’s important to understand why your conversion volume may change. However, it can be difficult to diagnose this issue–the change could be due to conversion lag, a problem with your conversion tag, or something else. To make it easier for you to understand these changes in conversion volume, you can now request explanations for conversions in your Search campaigns. With explanations, you can view the reason for any change in clicks, impressions, cost and conversions in a single click. This makes it easy for you to spend more time focusing on optimization and less ti…Read more -
Find relevant keywords faster and easier with refine keywords
June 1, 2020
Keyword Planner makes it easy for you to find keywords that are relevant to your product, service, website, or landing page. However, determining where those keyword ideas fit into your campaigns is a manual and time-consuming process. To make it easier for you to find keyword ideas that fit with your new and existing campaigns, you can now refine keywords in Keyword Planner. By refining keywords, you can group together ideas based on the attributes of your product or service–like color, size, and more. For example, let’s say that you’re looking for keywords related to “dry skin.” In the past,…Read more -
Get discovered in more places with Discovery ads
May 27, 2020
The way people shop and discover new brands has changed: personalized feeds like news, video and social now play a significant role in helping people find inspiration throughout their consumer journey. In fact, 85% of people say they take action within 24 hours of discovering a product, like comparing prices or making a purchase.1 Last year we introduced Discovery campaigns to help you reach these consumers in the moments when they’re open to learning about new products and services. As of April, Discovery ads are generally available to all advertisers globally. An example of a Discovery ad on…Read more -
Understand Search and Shopping ads performance with retail category reporting
May 26, 2020
Both Search and Shopping campaigns can help retailers connect with customers who are searching for their products on Google. However, if you’re running both campaign types, it can be difficult to understand how both your campaigns are performing. With retail category reporting you can now see your performance for pre-defined product categories across your Search and Shopping campaigns in one report. Some of the metrics available for each retail category include: Traffic and spend metrics (clicks and cost) Campaign level information (campaign type and name) Performance metrics (conversions, con…Read more -
New resources for managing your campaigns through COVID-19
We’ve created a single destination with product guidance and business considerations for managing your campaigns through COVID-19. This includes new resources for evaluating your media strategy and adjusting your campaigns based on shifting consumer behavior. View all the guides and checklists here.Read more -
Hotel ads product updates to support the industry during COVID-19
May 12, 2020
As travel search behaviors change, our goal is to help Hotel ads partners minimize risk while driving future bookings in a responsible manner. We’ve been piloting a commissions (per stay) program allowing Hotel ads partners to pay a commission only if a traveler stays at the hotel, automatically adjusting Hotel ads bids to maximize booking value. This program is now open for global participation by all Hotel ads partners. In the next few weeks, we will also roll out a "Free Cancellation" filter for users searching for hotels and highlight which hotel rates are refundable when users are looking…Read more -
Deadline removed to adopt parallel tracking for Video campaigns
April 28, 2020
We recently extended the migration deadline to adopt parallel tracking for Video campaigns to June 15, 2020. Given the current environment where businesses may have other priorities, we are extending the deadline indefinitely to give everyone extra time to make this transition. We will provide ample notice of a new deadline at a later date. If you've already completed most of the work needed to adopt parallel tracking, you are still welcome to finish the process and opt-in. Posted by Nicky Rettke, Director of Product Management, Google Video AdsRead more -
Introducing call ads, with an optional website link
April 23, 2020
Managing call volume can be challenging if your business is operating on limited hours or staffing. To give your customers more flexibility in how they connect with your business, you can now include an optional “Visit website” link with your call-only ads. As part of this update, we’re also simplifying the name of “call-only ads” to “call ads.” Call ad with optional “Visit website” link The "Visit website" link expands your call ad, giving you greater visibility on the search results page. By tapping on the "Visit website" link in your ad, your customers will be taken directly to your site. T…Read more -
Requiring advertiser identity verification to improve transparency
April 23, 2020
Users should be empowered to make informed decisions about the ads they see online. That's why we're launching advertiser identity verification, a policy that requires advertisers to verify their identities for ads served through Google Ads. Once this is implemented, users will see the advertiser’s name and country disclosed in Why this ad?. This builds on existing user controls, including options to block an ad or advertiser and Ad Settings. This change will increase trust in the ads ecosystem by providing users with more information on who is advertising to them and is part of our ongoing ef…Read more -
Google Ads Editor v1.3: Support for shared budgets, optimization score, and more
April 10, 2020
Today, we’re introducing Google Ads Editor v1.3. This release includes support for shared budgets, optimization score and an improved edit pane. Shared budgets Editor now supports shared budgets. This means that you can create and edit shared budgets from your Shared Library within Editor. Optimization score Optimization score helps you prioritize recommendations for your campaigns so you can quickly improve performance. Now, you can access your account and campaign-level scores within Editor. If you select a set of campaigns and accounts in the account tree1, you’ll see a combined, weighted-a…Read more -
Google Trends for marketers in a dynamic environment
April 7, 2020
When market dynamics change rapidly, it can be hard to grasp how people’s needs are evolving. Google Trends allows you to see the topics people are—or aren’t—searching, almost in real time. For example, did you know that in March 2020, the search term “virtual birthday party ideas” became very popular in just a few days in the US? You can use this information to explore what’s top of mind for your audience and figure how to adjust your ad campaigns to meet their expectations. Click here for a few ways you can use Google Trends to find the data you need to navigate disruptions to your business …Read more -
Find more cross-account insights with Report Editor
March 26, 2020
Report Editor helps you analyze and compile your Google Ads performance data with ease. Last year, Report Editor enabled real-time reporting for up to 10 accounts at once. However, if you manage more than 10 accounts, downloading reports can still be time consuming. To help you save time and make better decisions, you can now report across 200 accounts directly from your browser. This makes it easy for you to analyze your data across accounts in real-time and identify cross-account patterns without leaving Google Ads. Access Report Editor by navigating to the “Reports” tab in your Manager acco…Read more -
Get better App campaigns creative insights with new asset reporting features
March 23, 2020
Uploading high quality creatives to your App campaigns can help you deliver more relevant ads and improve your campaign performance. Asset reporting in App campaigns gives you the data you need to evaluate your creative assets and make informed optimization decisions. We’re rolling out four new asset reporting updates for App campaigns to provide you more helpful, detailed and actionable insights. Get clearer guidance on performance ratings Tooltips for performance ratings help you understand how we define our “low”, “good”, and “best” asset ratings. Every tooltip—visible when you hover over a…Read more -
Easier resubmissions and appeals of ad policy issues
March 19, 2020
Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empower every business to get their ads up as soon as possible. So we are launching a new feature that enables you to appeal policy decisions directly in Google Ads. Appealing a policy decision right from your Google Ads account Until now, a policy appeal required you to go through our support team. With this new feature, you can qu…Read more -
Deadline extended to adopt parallel tracking for Video campaigns
March 12, 2020
The deadline to adopt parallel tracking for Video campaigns has been extended to June 15, 2020. Given recent global events, we wanted to give everyone extra time to make this transition. If you've already completed most of the work needed to adopt parallel tracking, you are still welcome to finish the process and opt-in. However, that step will not be mandatory until June 15, 2020. We’ll continue to monitor the situation and will adjust this date if necessary. Posted by Nicky Rettke, Product Management Director, Google Video AdsRead more -
Use Maximize conversions and Maximize conversion value with portfolio bid strategies
March 10, 2020
Portfolio bid strategies help you optimize performance across multiple campaigns. To date, portfolio strategies have been available for Target CPA, Target ROAS, Maximize clicks, and Target impression share. To make it even easier to use Smart Bidding with Search campaigns, Maximize conversions and Maximize conversion value are now both available to use with portfolios. In addition, you can pair these new portfolios with shared budgets to get more conversions or conversion value. For campaigns that share a budget and use Maximize clicks, Maximize conversions, or Maximize conversion value, we re…Read more -
A new look for attribution reports in Google Ads
March 5, 2020
Attribution in Google Ads (previously known as Search attribution) gives you detailed information about the paths that lead people to convert for your business. Every business is different, so reports cover a range of insights–from the most common sequences of ad interactions leading up to a conversion, to how much credit is assigned to each interaction along the way. To make it easier for you to uncover these insights going forward, we're launching a new experience in Google Ads that features a simplified and intuitive set of attribution reports. Get to the most important insights, faster The…Read more -
Do more on the go with new features in the Google Ads mobile app
March 3, 2020
The Google Ads mobile app helps you monitor your campaigns in real time, review high-impact recommendations, and take quick action to improve performance. Over the past few months, we’ve been making several improvements to the app to address some of your feedback. That’s why, starting today, we’re introducing new optimization score features and Dark mode in the app. Prioritize top recommendations faster Optimization score helps you prioritize recommendations for your campaigns, making it easy for you to quickly improve performance from within the app. To make it even easier for you to find you…Read more -
Easily share remarketing lists across your manager and sub-accounts
February 18, 2020
Whether your goal is to increase sales or drive brand awareness, remarketing to people who have already engaged with your website can help you grow your business. With a manager account, you can share audience lists across accounts–but it requires multiple steps to set up. To make it easier to quickly share your audience lists, you can now enable continuous audience sharing in your manager accounts. When you opt in, any remarketing lists you create in your manager account will be shared with all of your existing and future sub-accounts. These accounts can receive lists from multiple manager ac…Read more -
Making it easier to see how campaign changes impact ads performance in Google Ads
February 12, 2020
Historically, it wasn’t easy to review your change history report and reporting data in order to understand changes in your campaign performance. To help you understand the impact of your campaign changes, you can now view changes annotated in your performance charts. For example, let’s say you notice a drop in conversions for one of your active campaigns. With the change history report, you can now hover over the markers in the performance chart to get more details about the changes you’ve made over a defined period. Clicking the links within the hover cards will filter the change history tab…Read more -
All Google Ads campaigns will now be using improved Standard delivery
January 29, 2020
Your ad delivery method determines how long your daily budget lasts within a day. Last year, we announced that Standard delivery would be the only delivery method for Search campaigns, Shopping campaigns, and shared budgets. Standard delivery takes into account expected ad performance throughout the day, making it more effective at maximizing performance within your daily budget. We’re continuing to update your ad delivery options to help you maximize performance within your daily budget. That's why, starting April 2020, Standard delivery will be the only ad delivery method for any new Display…Read more -
Automate your Google Ads conversion imports with Zapier
January 23, 2020
When you’re trying to generate leads for your business, it can be a challenge to optimize campaigns for lead quality. In some cases, this is because your conversion data may be captured in offline customer relationship management (CRM) systems. Offline conversion tracking enables you to import these conversions directly into Google Ads, giving you a better view of how your targeting, bids, and creative combine to drive performance. In addition, it makes it easier for you to use Smart Bidding, as this imported conversion data provides a more reliable signal for our bidding models. However, gett…Read more -
Parallel tracking for Video campaigns: mandatory March 31, 2020
January 14, 2020
Your mobile site speed matters now more than ever. In fact, retail advertisers saw that a one-second delay in mobile load times can impact conversion rates by up to 20%.1 Parallel tracking helps your mobile site speed by bringing people directly to your landing page while measurement happens in the background. On average, we’ve seen that advertisers who adopt parallel tracking have reduced page load time by up to 5 seconds.2 Parallel tracking is now available for Video campaigns, and will become mandatory for all Video campaigns starting March 31st, 2020 (as it already is for Search, Shopping,…Read more -
Understand how budget and goal changes may impact Smart Bidding
January 13, 2020
Simulators help you understand your potential performance at different bid levels. To date, these simulations have only been available for campaigns using manual bidding or Target CPA. To make it easier for you to get more insights from a wider variety of campaigns, we’re adding simulator support for budgets and for the Target ROAS bid strategy. Find the right target ROAS to achieve your goals The Target ROAS simulator shows the relationship between a ROAS target and your key metrics. For example, let’s say you’re interested in seeing how a higher target would impact your performance. Using da…Read more -
Understand performance changes with explanations
December 5, 2019
Understanding why your performance changes is critical when optimizing a campaign. However, it can be time-consuming to diagnose why your metrics can fluctuate. To help you understand some performance changes in your campaigns and ad groups faster, you can now request explanations. With explanations, you can view the most likely reasons for impression, click, and cost changes with the click of a button. This makes it easy for you to spend more time focusing on optimization, and less time investigating performance issues. For example, let’s say you notice a big week-over-week drop in impression…Read more -
Optimization score now includes Display campaigns
December 4, 2019
Your optimization score and recommendations help you prioritize the most impactful actions to improve performance in your account. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions, on average.1 In August, we expanded the score to help you prioritize recommendations for your Shopping campaigns. Starting today, optimization score will now include Display campaigns as well–meaning that you can see and act on optimization score for Search, Shopping, and Display. Just like for Search and Shopping, optimization score for Display…Read more -
New in Keyword Planner: multiple plans and plan sharing
December 2, 2019
Keyword Planner is a helpful tool for when you want to search for new keywords, get historical metrics, and forecast future performance. However, it hasn’t always been easy to share your new keyword plans with everyone who needs to see them. That’s why you can now create, save, and share plans from directly within Keyword Planner. Let’s say you are a sports retailer planning to launch three new product lines: running shoes, fitness apparel, and gym accessories. In order to share your keyword plans in the past, you would need to create, download, and email them individually. Now you can create …Read more -
Gain more insight into your bid strategy with top signals
November 21, 2019
Smart Bidding helps you drive performance while saving you time. To give you more transparency into which factors are driving your performance and provide insights that may inform your broader marketing strategy, you can now view some of your top bidding signals in the bid strategy report. To start, these signals will be viewable for campaigns using Target CPA and Maximize conversions on Search. Support for Target ROAS and Maximize conversion value will be available at a later date. Top signals may include, but are not limited to: Device type Location Day of week Time of day Keywords The repor…Read more -
YouTube Masthead now available on TV screens
November 21, 2019
This September ahead of Advertising Week New York, we announced the open beta for the YouTube Masthead on TV screens. After successful test campaigns in select markets, the YouTube Masthead is now globally available on TV screens for all advertisers to buy on a CPM basis. It can be purchased as part of a seamless cross-screen buy that runs on mobile, desktop and TV screens or as part of a single-screen only buy that runs just on TV Screens. Over the last month, FOX has been testing the Masthead on TV screens as part of their strategy to drive awareness for their hit show, The Masked Singer. Na…Read more -
Google Ads Editor v1.2: New campaign types and cross-account features
November 7, 2019
Today, we’re introducing Google Ads Editor v1.2. This latest release includes support for new campaign types and updates to multi-account management. Support for new campaign types Editor now supports App campaigns for engagement and Discovery campaigns1. This means that you can now create and edit these new campaign types at scale within Editor. Shared negative keyword lists Negative keyword lists help you ensure that your ads won’t show when you don’t want them to. Now, it’s even easier to share your existing negative keyword lists across accounts by applying them in the Shared Library withi…Read more -
Elevate your video campaigns with new extensions for YouTube ads
November 5, 2019
To help you hit your business goals, we’re improving interactivity on YouTube with new extensions that make it easy for your customers to take action. Building off of our popular extensions on Search, extensions on YouTube give viewers useful and actionable information like store location, interest forms and additional calls-to-action. This information appears directly alongside your video ad. Later this year, call-to-action extensions, which are currently available for TrueView in-stream and non-skippable video ads, will also become available for 6-second bumper ads. Even when your primary ob…Read more -
Connect with customers faster using lead form extensions (beta)
October 30, 2019
Before making a purchase, customers often want to contact your business to receive more information, but filling out forms can be difficult on mobile. Lead form extensions on Search simplify the form fill process to generate quality leads for your business. Lead form extensions capture interest when potential customers are searching for your company, products, or services on Google. A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form. How it works Users who are signed in to their Google account can tap a call-…Read more -
Placements reporting updates
October 29, 2019
Placements are the locations on the Display Network where your ad appears. Examples include relevant websites and apps that partner with Google to show ads. Over the coming weeks, the “Placements” column in the Report Editor will show the same data that’s displayed in the “Placements” section of your campaigns and ad groups. These metrics will only include manually targeted placements. Previously, the “Placement” column in Report Editor included data for automatically targeted placements. So keep in mind that these new placement numbers won’t reflect all the placements where your ads have show…Read more -
App campaign asset updates
October 24, 2019
App campaigns use your text, image, video and HTML5 assets to deliver relevant ads to app-happy users across Google. Over the coming months, we will update App campaign modeling to attribute traffic to each of your creative assets and improve the way campaigns select and serve asset combinations as ads. This will help you make more informed design decisions, particularly as new App ad inventory goes live on Discover and YouTube Search. Advertisers with active App campaigns will automatically adopt these updates, so no action is required from you. While we do not anticipate adverse impact to yo…Read more -
Responsive search ads are now available to all advertisers, along with new tools
October 22, 2019
Responsive search ads use machine learning to deliver relevant messages to your customers. Starting today, responsive search ads are available to all advertisers in all languages, as well as in Google Ads Editor, the API, and the mobile app. Get started by adding at least one responsive search ad and two expanded text ads per ad group. This has proven to help advertisers reach new customers while delivering great results. For example, Trovit used responsive search ads to drive 44% more incremental site traffic, which resulted in 43% more conversions. To get the most out of your responsive sear…Read more -
Understand conversions by time with new columns
October 17, 2019
Conversion reporting makes it easy for you to understand the value ads generate for your business. To date, Google Ads has always reported conversions by the date your ad was clicked. For example, let’s say your ad was clicked on last week and that traffic converted this week. In this case, both the click and the conversion are attributed to the date of the click. This helps you accurately measure metrics like cost per conversion or return on ad spend–because ad spend is reported based on the time of the click. Starting today, you can report conversions and conversion values at the time they h…Read more -
Virtual Make-up comes to the YouTube Masthead
October 15, 2019
Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the help of augmented reality, trying on lipstick, once only possible in-store, can be done virtually on YouTube. At the Cannes Lions Festival of Creativity this year, we introduced AR Beauty Try-On, which lets viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras. We made AR Beauty Try-On available first through an alpha with FameBit by YouTube, Google’s in-house branded content platform. Today, we a…Read more -
Reach your ideal customer on Google Search
October 14, 2019
Our commitment to transparency We believe everyone should be able to understand and control their ad preferences. Tools like Ad Settings allow users to easily update how their ads are personalized, or opt out of ads personalization altogether. We also recently announced new tools that provide even greater visibility into what data is used for ads personalization and by whom. Read our personalized advertising policy to learn more about our standards for what data may be collected as well as which interest categories we do not permit advertisers to use on our platforms. Reach your ideal customer…Read more -
Set conversion actions at the campaign level for video ads
October 8, 2019
A conversion action is a specific customer action that you’ve defined as valuable to your business, such as a newsletter signup or a purchase. These actions can be included in the “Conversions” column, which is used to evaluate performance and optimize bids. For Search and Display campaigns that have specific budgets for different marketing goals, you can override the default, account-level setting by selecting which conversion actions you want to optimize for at the campaign level. Starting today, this campaign-level setting is now available for Video campaigns. If you want to optimize a camp…Read more -
Google Ads auction-time bidding comes to Search Ads 360
October 7, 2019
Smart Bidding uses machine learning to set bids at auction-time, factoring in a wide range of signals that help predict performance. Now, the same technology that's helped advertisers achieve better results is available in Search Ads 360. In fact, during the beta, hundreds of Search Ads 360 advertisers enabled Google Ads auction-time bidding and saw an average conversion increase of 15% to 30% at the same or better ROI. If you’re unfamiliar with Search Ads 360, it’s our cross-channel search management platform used by large advertisers and agencies. With this update, Search Ads 360 advertisers…Read more -
Turn browsers into buyers with user-generated images in product reviews
October 3, 2019
A recent study shows that Google is the first place consumers go to research a purchase they plan to make, whether online or in-store1. But beyond turning to search to read product reviews, shoppers are increasingly becoming inspired by images, with 50% of digital shoppers saying images helped them decide what to buy. To help shoppers feel more confident in their purchases, we’re introducing user-generated images in product reviews on Google Shopping. You can now include review images in your product review feeds, allowing customers to visually connect with what you sell through pictures of pr…Read more -
Easier cross-account analysis with Report Editor
September 30, 2019
Reporting across your Google Ads accounts can be time consuming. To date, you haven't been able to visualize and manipulate your cross-account data directly in your browser. Instead, you had to download reports from your Manager account. To make it faster and easier for you to analyze this valuable cross-account data, the Manager account's Report Editor can now slice and dice your data in real time. With this update, you can now analyze and identify cross-account patterns in your data without leaving Google Ads. For example, let’s say that you manage three accounts in different regions and wan…Read more -
Improving call quality with a new look for call-only ads
September 26, 2019
Call-only ads make it easy for customers to call your business directly from mobile search results. To improve the user experience and drive more high-quality calls to your business, we’re updating the call-only ads unit layout. Now your business name and headline will show directly below your phone number, along with a larger phone icon, to make it more clear to users what you offer and make the call-to-action more prominent. New layout Previous layout On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and bett…Read more -
Get more from Recommendations with new features
September 25, 2019
Recommendations and optimization score help you prioritize your most impactful opportunities to improve account performance. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions on average.1 To make it even easier for you to act on these suggestions in your account, we’re introducing improved keyword recommendations, a new workflow, and bulk actions. Improved keyword recommendations We’re improving the relevancy and quality of your keyword recommendations–and they’ll only be suggested if they’re projected to drive additional t…Read more -
Set up conversion measurement as you create a new campaign
September 20, 2019
Conversion tracking helps you measure the valuable actions people take on your website after they click an ad, such as a purchase or brochure download. Setting it up is critical to the success of your campaigns, but it can be hard to prioritize—it takes extra time to navigate and complete the process. To make it easier to measure progress towards your defined goals, you can now set up conversion tracking as you create a new campaign. If you don’t have conversion tracking in place when you create a campaign, you’ll see a new step to create a conversion action with default settings based on your…Read more -
Add store visits to Smart Bidding to drive better omnichannel results
September 19, 2019
People move seamlessly across online and offline channels to find the products and services they need. To make it easier to maximize omnichannel ROI, store visits in Smart Bidding is now available to all advertisers for Search and Shopping campaigns. Turn insights into action Over 70% of advertisers already use Smart Bidding, but until today, you could only optimize for online conversions. Store visits in your Smart Bidding allows you to optimize for total omnichannel performance more holistically, helping you drive better results while saving you time. MediaMarkt, Europe’s largest retailer of…Read more -
Optimization score is now available in the Google Ads mobile app
September 13, 2019
Optimization score helps you prioritize recommendations for your campaigns so you can achieve your business goals faster and more efficiently. Ranging from 0% - 100%, the score is an easy way to see if your account is set to perform at its full potential. Previously, this score was only available on desktop. Starting today, you can see and act on your optimization score in the Google Ads mobile app. Now, you can review and apply recommendations wherever you are, so you won’t miss out on taking critical action just because you’re away from the computer. In the app, optimization score helps you …Read more -
Accelerated delivery sunset for Search and Shopping campaigns postponed to October
September 11, 2019
Last month, we announced that Standard delivery would be the only available ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. To give you more time to prepare, campaigns and budgets using Accelerated delivery will be automatically switched to Standard delivery starting October 7, 2019. Accelerated delivery will no longer be available after this change. To manage how your ads are delivered throughout the day, we recommend using ad scheduling to increase or decrease bids. If your goal is to maximize performance, we recommend using Maximize conversion value, Maximiz…Read more -
A new policy on advertising for speculative and experimental medical treatments
September 6, 2019
Digital advertising helps fuel an open internet for people all over the world -- allowing billions of people to ask questions, find answers, and discover new ideas. We know the digital ads ecosystem can only flourish if it’s a place that is safe and trustworthy for users. That’s why we have robust Google Ads Policies outlining what kind of advertising is, and is not, allowed on our platform. We regularly review and revise our advertising policies. Today, we’re announcing a new Healthcare and medicines policy to prohibit advertising for unproven or experimental medical techniques such as most s…Read more -
Introducing seasonality adjustments for Smart Bidding
August 28, 2019
Smart Bidding strategies like Target CPA and Target ROAS use machine learning to automatically set bids at auction time to help improve the performance of your Google Ads campaigns. Though these strategies already take into consideration seasonality, we know there are key moments for your business when you can anticipate significant shifts in conversion rate, like during sales or when a new product launches. To provide more control in these rare situations, you can now apply seasonality adjustments for Search and Display campaigns. Let’s say you’re planning a flash sale for the weekend. Histor…Read more -
Filters now available on the Overview page
August 22, 2019
The Overview page gives you a summary of your account performance and surfaces important insights at a glance. However, your business is unique and you often want a custom view of your data. We heard your feedback, so starting today, you can filter the Overview page by: Device Campaign Campaign type Campaign status Ad group Ad group status Posted by Raiza Abubakar, Product Manager, Google AdsRead more -
New Smart Bidding strategy: Maximize conversion value
August 21, 2019
At Google Marketing Live, we gave a sneak peak at a new Smart Bidding strategy: Maximize conversion value. This automated bidding strategy helps you maximize the total conversion value of your campaign within your specified budget. Starting today, you can use Maximize conversion value for all Search campaigns. To get started, you’ll want to set conversion values for your conversion types or use transaction-specific values. Entripy, one of the leaders in custom printed t-shirts in Canada, was previously using manual CPC bidding. While testing a Maximize conversion value strategy, the brand saw …Read more -
Search and Shopping campaigns will now be using improved Standard delivery
August 19, 2019
Your ad delivery method determines how long your average daily budget lasts within a day. While Accelerated delivery attempts to spend your budget faster than Standard delivery, it isn’t effective for campaigns that aren’t limited by budget. And for campaigns that are limited by budget, this method can increase CPCs due to increased competition early in the day, or unintentionally spend most of your budget in earlier time zones. Alternatively, Standard delivery takes into account expected ad performance throughout the day and is better at maximizing performance within your average daily budget…Read more -
Average position sunset begins the week of September 30th
August 12, 2019
Building on our announcement in February, we’re removing the average position metric from Google Ads starting the week of September 30, 2019. Moving forward, we recommend using Search top impression rate and Search absolute top impression rate. These metrics reflect the actual placement of your ad on the page, rather than the position of your ad compared to others. As a result of this change, the following will be disabled starting the week of September 30, 2019: Rules using average position Custom columns using average position Saved reports that filter on average position Saved filters with …Read more -
Optimization score now includes Shopping campaigns
August 12, 2019
Your optimization score and recommendations help you prioritize the most impactful actions to improve performance in your account. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions, on average.1 We recently expanded the score to include Shopping campaigns—in addition to Search campaigns—to provide more, real-time recommendations for improving overall account performance. Just like for Search campaigns, optimization score for Shopping campaigns ranges from 0% to 100%, with 100% meaning that your campaigns are set up to perfo…Read more -
Manage multiple accounts more efficiently with the account map
August 6, 2019
If you have a manager account with multiple sub-accounts, staying organized is important. The new account map is a simple, easy-to-use tool that helps you quickly visualize your account structure, view each account’s performance and navigate to those accounts. Rather than clicking through multiple pages and tables, the account map allows you to view your manager account and all sub-accounts in one place. You can quickly understand how your account is structured and see performance metrics for each account, such as impressions, clicks and cost. The account map can also help you identify which o…Read more -
Gallery ads (beta) available in 11 languages globally
August 5, 2019
Did you know that 75% of smartphone users expect to get immediate information while using their smartphone?1 To help you keep pace with today’s impatient consumers, we announced the beta for gallery ads at Google Marketing Live. Gallery ads are a swipeable, image-based ad format that gives customers the information they need about your products and services—right at the top of the search results page. You can showcase your brand with lifestyle imagery and bring visual content forward to the results page, helping you connect with consumers before they visit your site. Gallery ads (beta) are now…Read more -
Reach more of the right customers with phrase match and broad match modifiers
July 31, 2019
There are trillions of searches on Google every year—people looking for everything from flights to gift ideas for the holidays. And though people are often searching for the same answers, the way they search for things is constantly changing. For example, 15% of searches we see every day are new.1 To help you reach more consumers without the need for exhaustive keyword lists, we started allowing exact match keywords to match to close variants late last year. In the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share t…Read more -
Google Ads Editor v1.1: easier to use and loaded with new features
July 29, 2019
In March we introduced Google Ads Editor v1.0, which improved the design and usability of our favorite power tool. After listening to your feedback, we’re excited to roll out Google Ads Editor v1.1. Here are the key features: Image picker Working with images can be challenging, especially when you can only upload them one at a time from your desktop. The new image picker allows you to quickly browse and select from previously used images, in addition to selecting images from your desktop. To streamline your workflow, warnings and error checks are surfaced in the thumbnail before you select an …Read more -
Keyword Planner now shows the most relevant keyword ideas
July 29, 2019
Keyword Planner helps you research new keyword ideas, get bid estimates, and plan out your Search campaigns. To help you prioritize which keywords to add to your account, Keyword Planner will now show the most relevant keyword ideas based on your seed keyword. For example, when you provide the seed keyword “boots”, you might see keyword ideas such as “womens boots”, “work boots” and “cowboy boots.” You’ll have the option to broaden your search by adding recommended words to your seed keyword. In addition to helping you prioritize keyword ideas, we’ve also introduced two other features to give …Read more -
YouTube Masthead now available with CPM buying
July 23, 2019
After successful beta tests in select markets, the YouTube Masthead is now globally available for all advertisers to buy on a CPM basis. Earlier this year, we introduced the option to purchase the YouTube Masthead on a cost-per-thousand impression (CPM) basis and use advanced audience solutions to customize who sees it. This is in addition to the option to purchase the Masthead on a cost-per-day basis reaching all visitors to the YouTube Home page. To ensure brands can drive the visibility they need on the dates that matter most, the Masthead will remain as a reserved placement. Impressions wi…Read more -
Drive more conversions with TrueView for action on Google video partners
July 22, 2019
Top brands around the world are increasingly leaning into video as a way to not only raise awareness, but to also drive conversions. And it’s working! In fact, over 40% of global shoppers say they’ve purchased a product or service after discovering it on YouTube. Over the next month, we’re bringing TrueView for action to Google video partners to help you drive leads and conversions on high-quality mobile applications and publisher websites beyond YouTube. All of our partners must comply with Google’s Video publisher policy and AdMob & AdSense policies, and abide by our Video Ad Safety Promise.…Read more -
Parallel Tracking will be mandatory for Display ads starting July 31st, 2019
July 17, 2019
Faster mobile sites mean better user experiences and more conversions. Parallel tracking allows for much faster load times than traditional click tracking. Data shows that advertisers who’ve adopted parallel tracking have seen page load time reduced by up to 5 seconds.¹ As previously announced, parallel tracking will become mandatory for all Display campaigns starting July 31st, 2019. If you work with a click measurement provider, reach out to them and ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system. Parallel tracking…Read more -
Introducing new audiences for Search
July 17, 2019
These days, no two customer journeys are alike; some are short and focused, while others span days or even months. Yet, no matter where they are in their journey, people expect ads that are relevant to who they are and what they’re looking for. In fact, 64% of smartphone users now expect to get information specific to them and their situation while using their device.1 That’s why over the last year we’ve rolled out two new products to help you reach the right customers on Google Search in a privacy-safe way: in-market audiences and detailed demographics. Increasing transparency for personalize…Read more -
New updates for App campaigns help unlock more search inventory on iOS mobile web browsers
July 2, 2019
App campaigns make it easy to connect your app with app-happy consumers across Google Search, Google Play, YouTube, and over three million sites and apps in our network. And, we’re always exploring new ways to increase the ad inventory available to app advertisers. Starting in July, App ads will start to show for more searches on iOS mobile web browsers. This means app installs and in-app conversion events from iOS browsers will be included in your campaign reporting. This can help you reach more people who are looking for what your app has to offer and can help you improve campaign performanc…Read more -
Create and edit responsive search ads in the Google Ads mobile app
June 20, 2019
Staying connected to your Google Ads performance is important, whether at your desk or on-the-go. The Google Ads mobile app (Android, iOS) helps you monitor your campaigns and makes it easy to take action, at any time or place. Two recent updates to the mobile app can help you improve your account performance quickly and easily, even when you’re away from your computer. Create and edit responsive search ads You can now directly create and edit responsive search ads in the app. In the past, you could only pause and enable ads. This can be especially helpful for launching last minute promotions …Read more -
See landing page performance from Shopping campaigns on the “Landing pages” page
June 19, 2019
A good landing page experience is a key factor in getting conversions from your ad campaigns. The “Landing pages” page makes it easy to understand how your landing pages are performing. Starting today, you can see the performance of your landing pages from Shopping campaigns in the report. You can now see which of your landing pages from your Shopping campaigns drive the most sales and which ones may require your attention. For example, let’s say you’re a bicycle shop owner and you notice that your top-selling bike is no longer converting. When you check the “Landing pages” page, you see that …Read more -
Simplifying portfolio bid strategies
June 19, 2019
Portfolio bid strategies are automated, goal-driven strategies that help you optimize bids across multiple campaigns. Based on extensive feedback, we’re streamlining and simplifying two strategies in July. First, we are removing the ability to create Enhanced CPC portfolio strategies. Enable Enhanced CPC directly for individual campaigns instead of using a portfolio strategy. Enhanced CPC on individual campaigns provides the same benefits as portfolio strategies. Individual campaigns are also far more widely used. Later this year, Enhanced CPC portfolios will be converted into individual Enhan…Read more -
Choose which conversion actions to bid for at the campaign level
June 6, 2019
Conversion tracking is critical to your success in online marketing. Setting up conversion tracking allows you to see the valuable actions that users take after interacting with your ad, like purchases, sign ups, and phone calls. We announced campaign-level conversion settings at Google Marketing Live. Today, this feature is available in all accounts for Search and Display campaigns. Support for Video campaigns will be coming later this year. You can now choose which conversion actions to include in the “Conversions” column at the campaign level. This gives you the ability to override the defa…Read more -
From Target Search Page Location and Outranking Share to Target Impression Share
May 28, 2019
Automated bidding helps marketers scale as consumer journeys become more complex. In fact, more than 70% of all advertisers use Google Ads automated bidding today. To meet your growing needs, we introduced Target Impression Share in November 2018 to help you ensure your brand is showing up when customers are conducting important searches. Target Impression Share offers more flexible and granular controls to optimize for your desired impression share and search page location. And you can use “Absolute top impression share” or “Top impression share” to aim for the top of the page using Target Im…Read more -
New recommendations added to optimization score
May 21, 2019
Your optimization score helps you prioritize recommended actions for your campaigns so you can achieve your business goals faster and free up more time in your day. Optimization score ranges from 0% - 100%, with 100% meaning your account can perform at its full potential. You can achieve an optimization score of 100% by applying or dismissing the recommendations in your account. You can find your optimization score on the Recommendations page, shown here. The Recommendations page highlights relevant features that can increase the overall performance of your campaigns. We’re adding new recommen…Read more -
GML 2019 recap of announcements
May 16, 2019
That’s a wrap on Google Marketing Live 2019! Earlier this week, Google unveiled the latest innovations to help you connect with your customers and grow your business. Did you catch the livestream? If not, we’ve got you covered. You can watch sessions on-demand at g.co/marketinglive. And here are the top features we announced during the keynote: 1. Stay on-the-go and in-the-know with updates to the Google Ads mobile app Creation and editing of responsive search ads New recommendations and notifications 2. Promote your business locations with new features for Local campaigns New inventory in Goo…Read more -
New bidding controls to help meet your goals
May 16, 2019
As consumer journeys become more complex, it’s more important than ever to help marketers scale with automated solutions. Businesses large and small have been using Google’s Smart Bidding technology to set more precise bids tailored to each and every auction. In fact, more than 70% of all advertisers use Google Ads automated bidding today. And while many of you have told us that Smart Bidding has helped drive better performance, you’ve also asked for more flexibility to reach your business goals. That’s why earlier this week at Google Marketing Live, we unveiled three new bidding innovations: …Read more -
Google Marketing Live: Building for the new consumer journey
May 14, 2019
Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved, but is always evolving. Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing a single pair of jeans. She visited several blogs, browsed large merchant sites, searched for local retailers, and watched product reviews on YouTube. Like many of today’s consumers, she wanted to enjoy her time shop…Read more -
New Performance Planner coming to Google Ads
May 13, 2019
On average, we have seen that advertisers can drive 43% more conversions by using Performance Planner to better plan their Google Ads spend. The Performance Planner identifies the best spend amounts for your campaigns to drive incremental conversions. For example, let’s say you have a $92,000 monthly budget across 100 Search campaigns. The planner will recommend how to distribute that $92,000 across those Search campaigns to maximize conversions and project results from these changes in your forecast. (Avg. CPA in image is shown for illustrative purposes only) You can also use the planner to t…Read more -
Mobilizing for summer: Google Marketing Live 2019
May 9, 2019
We are just five days away from Google Marketing Live, my favorite event of the year. It’s when we unveil our newest products and get your insights on what to build for the future. If you haven’t yet, register for this year’s live stream so you can be one of the first to check out the newest innovations and hear how we’re working to better serve you and your customers. We know today’s consumers are more curious than ever. And as a result of mobile, they are able to get what they want, when they want it. Indeed, being on the go no longer means being out of reach. For businesses, this creates ev…Read more -
Smart strategies for growing your app business with ads
May 8, 2019
Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities. Today we’re sharing a few ways to help scale your business using Google’s growth and monetization solutions. Find the right app users Smart user acquisition starts with reaching the people who will be most engaged with your app and help you generate the most revenue. With Google App campaigns, you can choose a bidding option that best supports your growth goals. …Read more -
Export Google Ads data to Google Sheets
May 2, 2019
Do you frequently need to download and share your Google Ads data? You can now export your Google Ads data directly to Sheets and share the Sheet. Posted by Abhishek Kumar, Product Manager, Google AdsRead more -
Keyword Planner changes finalized
May 1, 2019
In 2018 the new Keyword Planner was launched in the Google Ads interface. Over time, we simplified the navigation and improved forecasting based on your feedback. The new planner is now feature complete, and we're deprecating the old Keyword Planner this week. This new version now allows you to: Download trend data for individual keywords Use up to 10 seed terms at a time Get more granular competition ranking across keyword ideas Save keyword ideas to existing campaigns Get average daily budget suggestions in the plan overview Find the in-account status for uploaded keywords View forecasts for…Read more -
Parallel tracking for Display campaigns available May 1st, 2019, Video campaigns postponed
April 25, 2019
Earlier this year, we announced that parallel tracking would be expanded to Display and Video campaigns on May 1st, 2019. Parallel tracking for Display campaigns will be available starting on this date, and will become mandatory on July 31st, 2019. We’re postponing parallel tracking for Video campaigns until later this year to give you more time to prepare. We’ll provide an update once we’ve finalized a new date. If you work with a click measurement provider, connect with them to ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measureme…Read more -
Adding cross-device activity to all attribution reports
March 29, 2019
Attribution reports show you the paths customers take to complete a conversion, and attribute credit to different ad clicks along the way. Cross-device conversions account for the moments when a customer interacted with an ad on one device and then completed a conversion on another device. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. But we’ve received feedback from many of you that this has resulted in inconsistent conversion counts across different reports, making it difficult to understand different aspects of your con…Read more -
Manage across accounts with the new Google Ads Editor
March 28, 2019
Today we're announcing Google Ads Editor, v1. It’s a new and improved version of the Editor that you’ve come to know and love over the past 13 years. We waited to formally announce the new Google Ads brand on an Editor release that incorporates a significant update that addresses long-standing requests from the community. Full cross-account management: In the past, campaign managers could only make changes in the Editor UI for a single account at any given time. This meant you spent more time on the same tasks. For the first time, Editor now supports full, cross-account management. This means …Read more -
Introducing "recommended columns" in Google Ads
March 15, 2019
There are a lot of columns to choose from in Google Ads. It makes it hard to get away from the status quo of just adding the columns you’ve always added to your reports. Our new recommended columns feature suggests new reporting columns that you should be using based on your campaign and account settings. For example, if you start using bid automation, we will start recommending the ‘Bid Strategy Type’ column to your Campaign table. With this launch, Bid Strategy Type will also stop being a required column in your Campaign reports, which will free up some horizontal space for you to see more o…Read more -
Our commitment to help you with policy compliance
March 14, 2019
Protecting our users and advertisers from bad actors is very important to us, and that’s why we have strict policies that govern the kinds of ads we allow on our platform. We also work hard to help good advertisers avoid making honest mistakes that lead to policy violations. That’s why we’re rolling out new features to help you achieve your full campaign potential by allowing you to easily navigate the policy restrictions that may affect your ads. Introducing the Policy manager In April, we’re introducing a new Policy manager, to provide a centralized and customized experience in Google Ads wh…Read more -
Grow your games business with ads
March 13, 2019
There’s so much that goes into building a great mobile game, and building a thriving business on top of it -- that’s next level. That’s why today Google is announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to create demand for your game, grow at scale, and re-engage your audience. Create demand One important part of ensuring a successful launch moment is to build brand awareness and connect with a fan-base right out of the gate. Now with pre-registration ads, you can promote the opportunity for players to register for your new titles before the…Read more -
Google Marketing Live broadcast on May 14th: register today
March 12, 2019
Did you know that searches for "best” have increased by 80% in the last two years? For example, in recent third party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision. Google Marketing Live is happening on May 14th—register now to discover how to take action on new consumer insights like these and learn about the latest digital marketing products from Google. For the first time, we'll also be live streaming 8+ hours of additional content from the event. Engage directly with product managers through live Q&A, learn new best practic…Read more -
Evaluate your Mobile Site Speed with the revamped Test My Site tool
February 28, 2019
Your mobile site is often the first place consumers meet your brand. Having a slow site can leave a bad first impression and even cost you customers. In retail, a one second delay in mobile load times can impact conversions by up to 20%.1 How do you know if your mobile site is fast enough? The revamped Test My Site makes it easy to understand your mobile site performance and get custom fixes to improve your page speed—all in one place. Use this tool to: Check your mobile site speed: Measure the speed of your entire mobile site in addition to individual mobile pages Track your progress: See how…Read more -
Prepare for average position to sunset
February 26, 2019
We understand it’s valuable to know how prominently your ads show on the search results page. So, in November, we rolled out “Impression (Absolute Top) %" and "Impression (Top) %”, which describe what percent of your ads appear at the top of the page and absolute top of the page. These new metrics give you a much clearer view of your prominence on the page than average position does. To complement these metrics, we also rolled out "Search absolute top impression share" and "Search (Top) IS". If you want to optimize for position, these are the best metrics to use. And you can use the Target Imp…Read more -
Say more in your call-only ads with added lines of text
February 25, 2019
People often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers they need. In the coming weeks, we’re rolling out additional lines of text in call-only ads to help you provide more useful information to potential customers. You will have the option to add two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters. To make sure your customers are fully aware of who they’re calling, take advantage of these added lines of ad text to describe your bu…Read more -
Introducing three new features for responsive display ads
February 21, 2019
Drive improved performance with video assets If a picture is worth a thousand words, imagine the stories you could tell with a 30-second video. In fact, over 60% of shoppers say online videos have given them ideas or inspiration for their purchase.1 That’s why we’re introducing video assets for responsive display ads. We built responsive display ads to help you adapt to the increasingly diverse mix of content types and screen sizes. Now you can expand your reach to new inventory and improve performance with sight, sound and motion — all while scaling ad creation, testing and optimization. To g…Read more -
Two new chart types in the Report Editor
February 21, 2019
We’ve launched two new chart types in the Report Editor: the stacked bar chart and the bubble chart. There are now six total chart types available for your reports: Line chart Bar chart Stacked bar chart Pie chart Scatter chart Bubble chart These two new chart types can provide additional ways to interpret your data and glean insights. For example, you can use a stacked bar chart to see how clicks in an ad group breakdown by device and you can evaluate that mix over time. You can use a bubble chart to view clicks, conversions, and cost by campaign in one chart, as the size of the bubble can re…Read more -
Universal App campaigns are now simply App campaigns
February 20, 2019
Universal App campaigns help connect your app with consumers. Today, we are simplifying the name of “Universal App campaigns” to “App campaigns.” This move will not affect campaign features or functionality, and there’s no action required for existing campaigns. App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads. Full list of Google Ads campaign types after App campaigns name change You’ll start to see these changes roll out over the next month. We hope this more direct name will help advertisers and developers get started…Read more -
Easily find predefined reports for the dataset you’re viewing
February 20, 2019
Predefined reports are ready-made reports that show useful data, such as time of day and location statistics. We’ve received feedback that many of you drill deeper into your campaigns or ad groups before moving into predefined reports. The transition from campaign or ad group level reports to predefined reports showing the same scope of data is now easier. Previously, the only way to get to predefined reports was through the ‘Reporting’ icon on the very top navigation bar in Google Ads. This always starts you at account-level data and you can filter down deeper from there. Today, if you notice…Read more -
Updates to mobile page speed score on the Landing Pages tab
February 19, 2019
Slow mobile pages can slow down your business. 53% of visits to a mobile site are abandoned if it takes more than three seconds to load.1In July we introduced the mobile speed score to let you quickly see which landing pages are providing a fast mobile experience, and which ones may require your attention. We’ve recently updated the mobile speed score algorithm to require fewer ad clicks in order to calculate a score.This means you’ll now see a speed score for more of your pages. Evaluated on a 10-point scale, 1 being very slow and 10 being extremely fast, the mobile speed score is based on a …Read more -
Click share coming to Search campaigns
February 11, 2019
Click share is the estimated share of all achievable clicks that you have received. Click share has been available for Shopping campaigns since 2015. We’ve begun rolling it out for Search campaigns and plan to have it available for all Search campaigns in the coming weeks. The lower your click share, the more opportunity you have to capture additional clicks. For example, if your ad is clicked 20 times, but we estimate that it could have been clicked 100 times if you had more extensions, higher bids, or higher budgets, your click share is 20%. Best Practice: Use click share to view click growt…Read more -
Parallel tracking for Display and Video campaigns available May 1st, 2019
February 11, 2019
Speed matters when it comes to landing pages. 53% of visits are abandoned if a mobile site takes more than three seconds to load.1 With parallel tracking, users will head immediately to your landing page after clicking your ad while their browser processes click measurement requests in the background. Last year, we announced that parallel tracking would be expanded to Display and Video campaigns in March 2019. Parallel tracking for Display and Video campaigns will now be available starting May 1st, 2019. Therefore, advertisers now have more time to prepare before parallel tracking becomes mand…Read more -
More ways to drive results with TrueView for action
February 5, 2019
Starting February 2019, Maximize conversions bidding will become globally available to advertisers using TrueView for action. This smart bidding strategy uses Google’s machine learning to help you get as much conversion volume as possible within your campaign’s budget without requiring a lot of work to set it up. Simply put, Maximize conversions is an easy and effective way to generate more of the website actions that are important to your business, like booking a trip, scheduling a test drive or requesting more information. For advertisers who are new to TrueView for action, or are looking to…Read more -
Expanded audience and buying features for the YouTube Masthead
February 4, 2019
Every year, after the Big Game, football fans flock to YouTube to re-watch their favorite ads or catch those they might have missed. For brands, it’s a unique opportunity to reach a massive audience they can’t find anywhere else. A great way to take advantage is through the YouTube Masthead, a video format that appears at the top of the YouTube Home feed on mobile and desktop. The Home feed has become a destination for our users over the past few years, as watchtime from content discovered there has grown 10X in the last three years.1 New features like Autoplay on Home, which helps people prev…Read more -
Reach your full account potential with optimization score
January 31, 2019
Back in August, we introduced optimization score to help you understand your account’s optimization potential. You can use this score, found on the Recommendations page, to improve your account’s performance with suggested actions like pausing keywords, adding additional ads, or enabling automated bidding. Apply suggested recommendations to boost conversions and get more for your money. Optimization score runs from 0% to 100%, with 100% meaning that you’re taking advantage of all the opportunities identified at that moment. Use this score at the campaign, account or manager account levels. In …Read more -
New Ways to Measure Sales Lift on YouTube
January 30, 2019
At YouTube, we’ve always believed that when you put the user first, great things will follow. By providing viewers with a home for engaging video content, we can deliver our advertiser partners new ways to reach their customers that are relevant and helpful. And through this win-win scenario, YouTube delivers outsized impact: looking across Nielsen Matched Panel Analysis (MPA) studies we’ve run to date, we see that over 70 percent of YouTube campaigns drove a significant lift in offline sales.1 We recognize the need to hold ourselves accountable with first- and third-party measurement tools. T…Read more -
Expanding advertiser access to 15-second non-skippable video ads
January 22, 2019
From six second bumper ads to 30-second skippable ads – with digital video, advertisers can take advantage of a wide variety of creative lengths and viewer experiences to achieve their communication goals. They can even run much longer creative with a skip ad button. Each of these formats has a distinct role to play in a brand’s media campaign. 15-second non-skippable ads have been a key part of YouTube’s format mix since the platform’s earliest days, but the format was only available to advertisers via YouTube reservation, the way advertisers tapped into offerings like Google Preferred. Today…Read more -
Deliver more New Year conversions with the latest Display ads features
December 18, 2018
With 61 percent of shoppers interested in buying from new retailers during the holiday season, it's important to make sure your Display campaigns are set up for success through the new year. To help you maximize your return-on-investment during the bustle of seasonal shopping, we’re sharing 3 new ways for you to deliver more conversions. Reach more shoppers with the same budget Marketers often increase bids towards the end of a month or campaign to make the most of their budgets. This process can be time consuming and the results are often unpredictable. That’s why we built an audience expansi…Read more -
Introducing pay for conversions in Display campaigns
December 13, 2018
Starting today, you can choose to pay for conversions, rather than clicks, when using Display campaigns. Paying for conversions means you only pay when someone converts on your website or app – and you’ll never pay above your target cost per action (CPA). Let’s say your target CPA is $10, and you drove 30 conversions over the weekend. You’ll pay exactly $300, with an actual CPA of $10. You won’t be charged for clicks or impressions. The option to pay for conversions is only available when you use Target CPA with Display campaigns. To get started, visit the Help Center. Pay for conversions in t…Read more -
New call-to-action asset available for video ads
December 11, 2018
Making videos interactive with features like end screens and a call-to-action helps viewers learn about your brand or service and take relevant actions. In an effort to simplify our interactivity features across video ad formats, we will sunset the YouTube call-to-action overlay in January 2019 and introduce a new call-to-action asset. When your primary objective is driving conversions or clicks to your website, we recommend using TrueView for action, our ad format that comes with built-in features like a call-to-action displayed while your ad runs and after it ends. It’s a great example of ho…Read more -
More language support and new tools for responsive search ads
December 5, 2018
Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver more relevant ads. Starting today, responsive search ads are available in 10 additional languages: Danish Dutch Italian Japanese Norwegian Polish Portuguese Russian Swedish Turkish In addition, we’re introducing four new reporting and feedback tools to help you create more effective responsive search ads: See suggested headlines and descriptions when you create a responsive search ad. These suggestions are rolling out in English over the coming months, with more languages to follow. Ge…Read more -
Extending call and message reporting to more places
November 27, 2018
Starting this week, calls from your location extensions can be counted as conversions once you enable account-level call reporting. The default length of a call that will be counted as a conversion is 60 seconds, and you can change that value at any time based on your business goals. Measuring calls that last over a certain duration can be a helpful indicator of which campaigns, ads, and keywords are driving the highest quality interactions with customers. We’re also adding call and message reporting to the main extensions tab in Google Ads so you can see how individual extensions are driving …Read more -
Ad pod testing coming to YouTube
November 21, 2018
Our recent user experience research suggests that in addition to factors such as the length of ads, viewers are quite sensitive to the frequency of ad breaks, especially during longer viewing sessions. Through this research, we also learned that fewer interruptions is correlated with better user metrics, including less abandonment of content and higher rates of ad viewing. To respond to this, we will begin testing ad pods–two ads stacked back to back, where viewers have the option to skip directly to the content if it’s not the right ad for them. Why does this solution make sense? Because when…Read more -
Use Video ad sequencing to tell stories across screens and ad formats
November 16, 2018
Introduced earlier this year, Video Ad Sequencing is a tool that lets marketers break free of the confines of a single spot, to tell a story that unfolds over time and across devices and ad formats. Today, we're excited to announce the global availability of this tool in Google Ads. Video Ad Sequencing drives impact for brands of all sizes, industries and marketing objectives. Our recent research shows that videos in a sequence contribute to significant gains in ad completion rates. And, in a new study with Ipsos, we found that sequences of 6-second ads and TrueView ads drive brand lift across…Read more -
Use Target Impression Share to increase brand awareness
November 15, 2018
For some situations, ideal performance means being present on certain search terms. Use the new Target Impression Share Smart Bidding strategy to help ensure your ads are meeting a specific impression threshold. Target Impression Share can be useful for campaigns with brand terms. For example, let’s say you want your ad to show 100% of the time when a user searches for your brand. You can set the Target Impression Share to 100% and the system will then try to show your ad on 100% of auctions in that campaign. This bid strategy can also be useful in raising awareness of your brand. Let’s say yo…Read more -
Sight, sound and scale: TrueView for reach now available to all brands globally
November 13, 2018
In April, we introduced TrueView for reach in beta to help you reach more of your audience on YouTube with even more efficiency and flexibility. Today, we’re excited to announce that all brands globally can use TrueView for reach in Google Ads and Display & Video 360. TrueView for reach brings our popular skippable in-stream format together with the simplicity of CPM buying. The ability to buy TrueView in-stream on a cost-per-impression (CPM) basis will help you reach your desired audience more efficiently. And thanks to YouTube’s 95% viewable and 95% audible environment, you can be sure this …Read more -
New workflow in creating goal-based campaigns
November 8, 2018
To date, advertisers would create campaigns before specifying their business goals, such as driving sales or leads. Now, we’ve created a new workflow that lets advertisers define their goal first which in turn informs relevant suggestions on how to set up the rest of the campaign. For example, if you’ve selected the goal to drive sales, we’ll recommend campaign types that are most effective in helping you meet that goal - in this case, Search, Display and Shopping campaign types. If you selected brand awareness and reach as your goal, you’d see Display and Video campaign types as suggested opt…Read more -
Google Ads add-on in Google Sheets updates
November 7, 2018
In July, we introduced the Google Ads add-on for Google Sheets. Since then, we've received a lot of useful feedback on this feature. We heard loud and clear that you’d like the data in your sheets to be automatically updated. To that end, we’ve added the option to schedule when your sheets will be updated, so you don’t have to click the "update" option every time you check your sheets. You can now schedule your reports to run daily, weekly or monthly. We also heard you want more reports available through the add-on. You can now access more report types, including: Display/Video keywords Device…Read more -
Introducing four new search ad position metrics
November 6, 2018
It's important to understand where your ads appear on the search results page. For example, knowing if your ad shows more (or less) often at the very top of the results can help you diagnose significant changes in clickthrough rate. And knowing what percentage of eligible top impressions you are already capturing helps you determine if you should do more to increase your bids and quality. Contrary to common perception, average position is not meant to describe where the ad appears on the page. Average position reflects the order that your ad appears versus the other ads in the ad auction. As a…Read more -
Store visits "New vs. Returning" segmentation now available
October 29, 2018
Advertisers who measure store visits can now better understand how many store visits come from new or repeat customers. Use these insights to tailor your messaging (e.g. promote offers specific to new customers) or adjust your marketing strategy to help reach your most valuable customer segment. For example, if your business goal is to maximize sales from existing customers, identify which campaigns and ad groups reach the most returning customers and focus your budgets, bid increases and keyword expansions there. Posted by Victor Zhu, Product Manager, Online-to-Offline MeasurementRead more -
Two new features available in the Ad Preview and Diagnosis tool
October 26, 2018
The Ad Preview and Diagnosis tool helps you see which ads are appearing for your keyword. You can enter a search term and get a preview of how the Google search result page looks to users. It’s better to use this tool than to do an actual search on Google.com, because it won’t affect your ad metrics. If your ads aren’t showing, the tool also diagnoses the reason. Now, two new features allow you to get a clearer view of who is seeing your ads, and to take immediate action to get your ads to show. See which ads are showing for a particular audience Until now, you could use the Ad Preview and Dia…Read more -
Easier ways to manage your messages
October 25, 2018
In the coming weeks, we’re rolling out two improvements to messaging ads: Email forwarding sends text messages to your email, so you don’t need to provide a phone number to use message extensions. Responding to the email will automatically send a text reply back to your customer. Automatic reply sends a preset message back to customers as soon as they message you. For example, you can automatically reply with, “Thanks for your message. We’ll get back to you within the hour.” To help measure the success of your messaging ads, we’re expanding message reporting to include message conversions. You…Read more -
Use parallel tracking for fast load times and a great user experience
October 22, 2018
Speed is important. In fact, 53% of users will leave a mobile site that takes longer than 3 seconds to load. To get the most from your Google Ads, it’s crucial to have a site that loads as quickly as possible. Traditional click tracking can slow page loading while leaving you open to tracker outages. Parallel tracking takes users directly to your landing pages while allowing your tracking to happen in the background. This allows for much faster load times. Sites that use parallel tracking load up to 5 seconds faster.1 It also helps you get the most out of AMP landing pages, enabling near-insta…Read more -
New predefined landing page reports
October 16, 2018
There are two new predefined reports coming to the Report Editor: landing pages report and expanded landing pages report. Both reports have been available in the “Landing pages” page. However, soon you’ll be able to easily manipulate and chart them in the Report Editor, as well as add them to your custom dashboards. The landing pages report is an improved version of the final URL report, as it contains additional columns: Mobile speed score Mobile-friendly click rate Valid AMP click rate The expanded landing pages report includes all the same columns as the landing pages report, but also shows…Read more -
Launching new TV screens device category to reach YouTube users on connected TVs
October 16, 2018
On average, users watch over 180 million hours of YouTube on TV screens every day.1 We know that marketers want in on this shift in viewing behavior, so we’ve been hard at work building a rich YouTube experience for set-top boxes, gaming consoles, streaming devices like Chromecasts and smart TVs of all stripes. Today we’re launching the TV screens device type to make it easy for you to find engaged, valuable audiences while they are watching YouTube on that original device purpose-built for watching video: the TV. The TV screens device type joins computers, mobile phones and tablets in Google …Read more -
Improved attribution for TrueView for action ads
October 12, 2018
People don't always take action on video ads in the moment—they often convert a couple days after their viewing session. For instance, say you had been thinking about making your home a little smarter, for the sake of efficiency and shaving some money off your utility bills. You see a video ad on YouTube for the Nest smart thermostat that piques your interest, but you’re not quite ready to buy it right there in the moment. You decide to do a bit more research before ultimately purchasing it online a few days later. That video you saw on YouTube didn’t drive the click, but it planted the seed. …Read more -
Copy your column preferences to the new Google Ads experience
October 1, 2018
We’ve heard feedback that you want an easy way to copy your column preferences from the previous Google Ads experience to the new one. Now there is! In the new Google Ads experience, simply go to: Tools > Preferences > Columns preference, and click ‘Copy columns’. All of the set columns for your statistic tables will be copied over across all of your accounts. For example, if your ‘Campaigns’ statistics table always showed ‘Clicks,’ ‘Impressions,’ ‘Cost,’ ‘Conversions’ and ‘Cost/Conv.,’ you can now copy those column preferences to the new Google Ads experience with a single click. This works e…Read more -
Parallel tracking to support Display and Video campaigns in March 2019
September 27, 2018
The holidays are just around the corner. So it’s more important than ever to ensure your customers have a delightful and fast experience when they visit your mobile site. Faster mobile sites mean better user experiences, leading to more conversions and less budget spent on bounced clicks for advertisers. That’s why we launched parallel tracking (blog | help center) for mobile Search Network and Shopping campaigns earlier this year. Early data shows that advertisers who have adopted parallel tracking have seen page load time reduced by up to 5 seconds.1 This is a reminder that parallel tracking…Read more -
Extend the impact of video campaigns with Google video partners
September 26, 2018
Over 1.9 billion users come to YouTube every month to watch video. For brands, YouTube delivers high impact exposure to engaged audiences, industry-leading viewability, and proven business results. But YouTube isn’t the only place people watch video – they watch across the web, and in games and apps. To help you find more potential customers when they engage with content away from YouTube, we offer Google video partners. Google video partners is collection of sites and mobile apps from our partner publishers that provide high quality, brand suitable video content and expanded audience reach be…Read more -
Smart Bidding to be used for search partners
September 25, 2018
Search partners are sites that partner with Google to show ads on search result pages, site directory pages or on other pages related to a person’s search. Smart pricing has historically powered manual bids for search partners. Starting in October, Smart Bidding may be used for search partner sites if you have conversion tracking in place. Smart Bidding can provide better performance by using a wider range of contextual signals to optimize bids for each and every auction. Smart Bidding will aim to maximize conversions on search partners at a similar cost per conversion as Google Search. For ex…Read more -
Use new account-level call reporting to ensure you're fully measuring call performance
September 18, 2018
Click-to-call ads connect your business with customers over the phone. You can measure conversions and certain details about those calls (call duration, start/end time, and caller area code) through call reporting. With insights about the quality of your calls, you can improve performance and work to drive even more calls. Until now, call reporting was set for individual call extensions or call-only ads. With many advertisers needing to set up multiple extensions and ads per account, it can be a challenge to make sure you have full coverage with call reporting set up across all your click-to-c…Read more -
Inspire undecided shoppers with Shoppable Image ads
September 14, 2018
One-third of holiday shoppers said they searched for images before they went in store to shop. The growth of “street style” and online influencers all show the movement towards looking at lifestyle images for visual inspiration. Shoppable Images enable you to highlight your shopping ads on curated, published content from our publisher partners. For publishers, it’s a chance for shoppers to be able to purchase seamlessly. For example, a shopper might visit her favorite blog like This Time Tomorrow, and see a selection of visually similar offers after clicking the tag icon in the image. Over the…Read more -
Helping shoppers discover with video in Showcase Shopping ads
September 13, 2018
When it comes to finding new products and narrowing down their choices, nearly two-thirds of shoppers say online video has given them ideas for their next purchases, and over 90 percent of these folks say that they’ve discovered new products and brands via YouTube. Video in Showcase Shopping ads helps shoppers more deeply engage with your products. This is our first retail search ad unit to feature video, designed to help you provide a more immersive, contextual experience for shoppers. Video in Showcase Shopping ads is the next addition to the Showcase Shopping ads we launched last year, whic…Read more -
Vertical video ads now available for TrueView and Universal App campaigns on YouTube
September 12, 2018
Globally, more than 70% of YouTube watch time happens on mobile devices1. To engage these viewers effectively with TrueView and Universal App campaigns, it’s important to adapt to their viewing behaviors and create a variety of different video ads – including square and vertical videos. We’re launching vertical video ads to provide a more seamless mobile experience for viewers. With vertical video ads for Universal App and TrueView campaigns on YouTube, you can upload a vertical video, and when a viewer sees the ad on their mobile device, the player will expand based on the dimensions of the v…Read more -
Use and test Accelerated Mobile Pages (AMP) in Google Ads
September 11, 2018
Accelerated Mobile Pages (AMP) are pages that load near instantaneously for mobile users. To date, you could test the impact of your AMP pages vs. conventional web pages using either Google Ads' campaign experiments or ad variations. You can learn more about the pros and cons of each approach for testing AMP pages here. To make your AMP testing even more insightful, we've developed a new testing methodology for campaign experiments known as "cookie-based splits." This new testing type aligns with ad variations’ cookie-based approach. We recommend you use this methodology whenever you test AMP …Read more -
Deliver the best message across the web with responsive display ads
September 10, 2018
Great display ads assist consumers using rich images and useful information. However, showing the most relevant and engaging ads across millions of sites and apps isn’t easy. That’s why we’re rolling out responsive display ads. Responsive display ads (RDA) combine your creativity with the power of Google’s machine learning to deliver relevant, valuable ads across the web, at scale. Just provide a few simple inputs about your business－up to 15 images, 5 headlines, 5 descriptions, and 5 logos. Google uses machine learning to test different combinations and show the ads that work best. On average…Read more -
Use “URL is” feature for more control over Dynamic Search Ads
September 7, 2018
Dynamic Search Ads (DSA) can be useful in driving more traffic to your landing pages. Now, you can set up Dynamic Search Ads for your top pages more easily. To find your top performing pages, use the DSA ad targets report. Then use “URL is” to target any of those pages by adding exact URLs to your Dynamic ad targets. Posted by Walter Vulej, Product Manager, Google AdsRead more -
Match the intent of a search with close variants
September 6, 2018
The ways people search are constantly changing: roughly 15% of the searches we see every day are new.1 With so many new queries, there’s a good chance people are searching for your products or services with terms you haven’t discovered. Take deodorant, for example. Last year, we saw people search for deodorant in more than 150,000 unique ways.2 That’s a lot of different ways to say the same thing. But you shouldn’t have to manage an exhaustive list of keywords to reach these hygiene-conscious consumers. That’s why exact match close variants will begin including close variations that share the …Read more -
Use URL level stats for your Dynamic Search Ads
September 5, 2018
Landing page data is now available in the search terms report under the dynamic ad targets. This report makes it easy to find your top performing pages and target them specifically. You also can find pages you’d want to add as negative targets. For example, if your ad group targeting all webpages is driving traffic to a product page on an out of stock product, you can exclude that product’s page. Posted by Walter Vulej, Product Manager, Google AdsRead more -
Drive more traffic to your standard campaigns’ landing pages
September 4, 2018
Dynamic Search Ads (DSA) expand your search advertising beyond keywords. You can now run DSA exclusively on landing pages from your standard ad groups with a simple set up. Just select “landing pages from your standard ad groups” from the list of available categories. This will target all landing pages in your account that are being used with text ads. For example, if you have standard campaigns set up for different types of shoes this can capture all types of shoes featured on your landing pages, even when the type is not featured in your keyword list. We recommend that you start with this ap…Read more -
Editor release includes 4 new features
August 30, 2018
Earlier this week, we released Google Ads Editor 12.5. New features include: More text in expanded text ads New description line for Dynamic Search Ads Longer descriptions for call-only ads New custom rule: Sitelinks with no descriptions Learn more about these recent updates to Editor.Read more -
Get more out of responsive search ads with new insights
August 27, 2018
Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver relevant, valuable ads. To help you create more effective responsive search ads, we’re introducing three new reporting and feedback tools: Preview ad combinations as you build them. This will help give you confidence about what your ads might look like, and you can even browse through them to double-check your work. View reporting for headlines, descriptions, and top combinations to make it easy for you to see what’s showing up most often on the search results page. Measure the relevan…Read more -
Workshops for scripts available
August 23, 2018
You’re invited to join a training session on scripts. We’ll host beginner and advanced courses in 6 cities around the world. The training features: Keynote speakers Hands-on codelabs Manager account scripts Basic troubleshooting for beginners Connecting to external data and services for advanced users Learn more and register for this opportunity. The workshops will take place in: North America New York City (Advanced session, September 4) San Francisco (Advanced session, September 7) Europe Hamburg (Beginner session, September 27 and Advanced session, September 28) London (Beginner session, Oc…Read more -
Modernizing the look of display ads for better performance
August 20, 2018
We've updated the visuals around Google Display ads to help you get better performance. First, text ads are now more than simple text. Ads can now feature a logo when a logo has been added to a creative. Along with increased branding potential, there’s a new font and a rounded call-to-action button. Both changes are intended to align with current design best practices. As these changes roll out, you’ll also begin to see an option to add custom colors, both a main and an accent color, so that your ads align as closely as possible with your branding preferences. Second, the assets for your respo…Read more -
Take action on cards within the Overview page
August 17, 2018
The Overview page provides a top-level view of your account and campaign performance. This view might inform changes you need to make in your account. You can now implement some of those changes directly from the Overview page itself. These actions include: Pause or unpause campaigns, ad groups and keywords Edit campaign budgets Edit keyword and ad group bids Edit ad copy Exclude irrelevant search terms by adding negative keywords right within the “searches” card For example, let’s say you want to drive more traffic from searches on a particular keyword. You can click into that term, click “Ed…Read more -
Introducing new local marketing innovations for advertisers
August 10, 2018
Consumers are increasingly turning to their smartphones to research and explore the physical world around them. In fact, “near me” searches on mobile have grown 3x in the past two years.1 And 3 in 4 people who conduct a local search on their smartphone visit a related business within 24 hours.2 For marketers, this means it’s more important than ever to build experiences that surface relevant local information as easily as possible, and then measure the impact to your business. Last month at Google Marketing Live, we announced Local campaigns, a new dedicated campaign type for marketers with of…Read more -
Use new local conversion insights to optimize your local advertising
August 9, 2018
83% of U.S. shoppers who visited a store in the last week said they used online search before going into a store1. We're expanding reporting on location extensions to not only include actions on the extension itself, but also ones that occur after the ad click on the Place Page. This will help advertisers better understand activity between online advertising and local actions even if they're not eligible for store visits reporting. The new metrics include: Clicks to call Directions Website visits Orders (vertical-specific) Menu views (vertical-specific) Other engagements How to use the new loc…Read more -
Deliver more relevance with responsive search ads
August 9, 2018
Last month at Google Marketing Live, we shared how responsive search ads use the power of Google’s machine learning to help you deliver the best ad for any search query. Starting in September, responsive search ads will be rolling out to more advertisers in English, French, German, and Spanish, with other languages to follow soon. One of the advantages of responsive search ads is that they give you more room to convey your message. While we work on improving responsive search ads across languages, it’s important to extend that same advantage to your existing text ads. That’s why, starting in l…Read more -
Become an expert on creative strategy for App campaigns
August 7, 2018
App campaigns use ad assets to design relevant ads at scale to promote your mobile app. To help you create effective ad assets for the campaign, we’ve launched a new course called Ad Assets for App Campaigns as part of our growing app ads education program. In this latest course, you’ll find short, snackable video lessons and interactive activities to help you learn how App campaigns use ad assets, what are the best types of assets to provide, and how to use asset reporting for creative insights. Sign up for the course and earn a certificate today!Read more -
New security protections for your Google Ads account
August 6, 2018
When you use Google Ads, you’re trusting us with sensitive information—which is why it’s important to keep it private and safe. Today, we’re making updates to put you in control of your security and ensure you stay protected. Add an optional layer of security 2-step verification requires Google Ads users to sign in to their account with a password and an additional step, like a text message code or security key. This added layer of security helps keep millions of users safe while using Google products. In the coming weeks, we’ll be improving this protection by allowing you to require 2-factor …Read more -
Chart time comparison data in the Report Editor
August 3, 2018
Report Editor users often tell us how important it is to be able to chart performance for two different time periods. That's why we’re happy to announce that Report Editor charts now support time comparison. This allows you to better visualize your performance, such as how this week's clicks compare to last week's. You'll be able to visualize week over week, month over month or other date range comparison charts in your customized reports in the Report Editor.Read more -
Use optimization score to guide your account optimizations
August 2, 2018
Your optimization score, found on the Recommendations page, helps you understand your account’s optimization potential. The score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. We look across key aspects of your campaigns to evaluate whether they are fully optimized and then offer recommended actions if there is room for improvement. If a recommendation can have more impact on your performance, it’s given more weight on your overall score. Optimization score encompasses several aspects of your campaign, including: Bids & Budgets Ads & Extensions Ke…Read more -
Make every conversion count with sitewide tagging
August 2, 2018
There has never been a more exciting time to be a digital marketer. From second-screening during a commercial break to searching at a bus stop, there are more opportunities than ever to reach your customers. But, all of that access makes measurement difficult. Conversion measurement is getting more complex, and your site’s tagging needs to keep up. The best way to measure online conversions is to use tools that set cookies in the same domain as your site (known as first-party cookies). The tags for such tools should be placed sitewide, on every page of your site, to effectively measure and opt…Read more -
Take advantage of the new features in Google Ads Editor 12.4
July 24, 2018
Earlier this month, we released Google Ads Editor 12.4. With this release, Editor now supports more bid strategies, responsive display ads, smart display campaigns and more. Learn more and download the new version of Editor.Read more -
Updates to Smart Bidding
July 23, 2018
Smart Bidding helps you maximize your performance by setting the optimal bid for each individual auction. To make Smart Bidding simpler, more intuitive and transparent, we’ve rolled out several new updates. Use updated Target ROAS to focus on the conversions that matter most To help get more conversion value or revenue at your target return-on-ad-spend (ROAS) use Target ROAS. Target ROAS has an updated algorithm that considers more factors when predicting conversion values. For example, if your customers tend to make high-value purchases on evenings and weekends, Target ROAS can bid more aggre…Read more -
Create dedicated user test and control groups with cookie-based experiments
July 19, 2018
By default, campaign experiments assigns a user to a test or control group every time they enter a search (this is known as "search-based splits"). This means that if someone performs three searches, two of those searches could be subject to test treatments and the third could be subject to the control treatment. With our new cookie-based splits, you now have the option to assign searchers to dedicated test and control groups. This means that if someone is mapped to a test group and performs three searches, all three will be subject to test treatments. What type of split option you decide to u…Read more -
New landing page parameter options available in Google Ads
July 18, 2018
We've introduced two changes to make it easier to specify landing page parameters. Final URL Suffix is now available in Google Ads and the number of available custom parameters has increased from 3 to 8. These changes give you more options to specify landing page parameters. This is especially helpful for accounts using third party tracking solutions. With these additions, Google Ads now supports all the features needed to migrate your accounts to parallel tracking. The deadline for the migration is October 30. If you have not done so already, we recommend you migrate your accounts to parallel…Read more -
Use the Landing Pages report with Dynamic Search Ads
July 18, 2018
The Landing Pages report in Google Ads shows you how your landing pages are performing for traditional Search and Display campaigns. This report now also includes landing pages for Dynamic Search Ad (DSA) campaigns. Use these insights to evaluate and optimize landing pages. For example, let’s say you have an account selling sports gear and your landing page on soccer balls is performing well. Based on this insight, you could create a targeting group dedicated to this landing page so you can customize ad copy more closely to the landing page and drive more traffic. Learn more about the landing …Read more -
Improve your keywords with the New Words insight card
July 17, 2018
New search terms might be triggering your ads over time, even without keyword changes on your part. These new search terms could signal new keyword opportunities. Previously, advertisers had to manually uncover these new search terms in the search term report. The New Words insight now does this work for you. It monitors for new search terms and alerts you so you can address them in a timely manner. Let’s say you’re advertising for a shoe company. Upon reviewing the insight card, you notice a new search term, ‘trainer’, that is triggering your ad. You find that searches with the term ‘trainer’…Read more -
Quickly act on changes in your campaigns with the ad group shift insight
July 16, 2018
Campaign performance can be impacted by sudden shifts in spend between ad groups. To date, identifying which Ad Groups had significant changes in traffic has been a highly manual process. You had to click into campaigns, select cost as a metric and scope different date ranges to identify impacted ad groups. The new ad group shifts insight alerts you when shifts occur between ad groups automatically. From there, you can evaluate how these shifts have impacted performance and make the necessary adjustments. For example, let’s say Ad group #1 has historically driven lower margin sales than Ad gro…Read more -
Save time on reporting. Use the new Google Ads add-on in Google Sheets
July 13, 2018
Use the Google Ads add-on in Google Sheets to save time with report creation. Let’s say you’re an advertiser who needs to download your Google Ads data as a CSV so you can join it with your proprietary data to build a report. This requires the frequently downloading and updating of data, a time-consuming, monotonous and error-prone operation. The Google Ads add-on makes the process quick and easy. With the add-on, you only need to create your report one time. You can then easily refresh your data directly in Sheets with a few clicks, which will update linked reports automatically. This prevent…Read more -
Speed matters when providing assistive experiences
July 11, 2018
Getting better results from your online ads today requires more than just the right keywords or the right bids. You need to deliver the helpful and frictionless experiences consumers expect from brands. Yesterday at Google Marketing Live, we shared ad innovations powered by Google’s machine learning that help you do just that. However, even the best ads struggle to deliver results if they’re sending people to slow landing pages, especially on mobile. In retail, we see that for every one second delay in page load time, conversions can fall by up to 20 percent.¹ That’s why we’re making it easier…Read more -
Putting machine learning into the hands of every advertiser
July 10, 2018
The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done. In just one hour, we’ll share how we're helping marketers unlock more opportunities for their businesses with our largest deployment of machine learning in ads. We’ll explore how this technology works in our products and why it’s key to delivering the helpful and frictionless experiences consumers expect from brands. Join us live today at 9am P…Read more -
Use Notes to share details about account performance with anyone in your business
July 9, 2018
You can now comment directly in your Google Ads performance graphs, or in a Notes panel in your Google Ads account. This allows you to flag and share timely details about your account with others. This can be useful in a variety of contexts. If you work with others in managing an account, using notes can relay timely changes (like the fact that you just launched a new ad group). This can improve productivity and collaboration across your team. For example, let’s say performance spiked and you already diagnosed the issue. You can leave a comment for other team members’ reference so they don’t h…Read more -
Faster, safer and better ad experiences for consumers
May 17, 2018
Consumers have high expectations for faster, safer and better digital experiences. This means it's more important than ever for brands to deliver on these expectations. At Google, we're building new innovations to help Google Ads advertisers design the best web experiences for your customers. Speed: Improvements to click measurement Speed matters. In fact, a one-second delay in mobile page load can decrease conversions up to 20%.1 That’s why we announced support for Accelerated Mobile Pages (AMP) as landing pages in Google Ads and developed new tools like the Mobile Speed Scorecard and the Imp…Read more