What are ‘Confirm it’s you’ challenges?
These challenges are designed to help protect your account when you try to complete sensitive actions. Google Ads may prompt you once in 24 hours to confirm your identity by completing a challenge such as receiving a security code on your phone.
How it works
When attempting the actions (listed below), you may be asked to confirm that it is really you by completing security challenges:
- Inviting Standard or Admin users
- Performing unusual budget or bulk changes
- Creating Ads with URL domains not previously used in your account
- Creating Campaigns with apps not previously used in your account
Need to know
- 'Confirm it’s you' challenges are mutually exclusive to your accounts mandates and 2SV settings.
- Disabling 2-Step Verification does not disable 'Confirm it’s you' security challenges.
- 'Confirm it’s you' challenges will roll out to all accounts in 2022.
- To opt out of these challenges, speak to your Google representative.
Challenge verification options
When attempting the actions (listed below), you may be asked to confirm that it's really you by completing security challenges:
- Prompt sent to your phone
- Verification code by text
- Verification by phone call
- Security code on your Android device
- Screen lock or fingerprint on your Android device
- Security key connected to your Google Account
Related links
Security hub
- Secure your Google Ads account
- Secure your Google Ads account: Best Practices
- Secure your Google Ads account: The importance of HTTPS
- Secure your Google Ads account: Suspicious emails or calls claiming to be from Google Ads
