You can download templates for your conversion bulk uploads. Google Ads supports the following formats for bulk uploads: .csv, .tsv, .xls, .xlsx, and Google Sheets.
Upload a new template
Tip: The “Conversions from clicks (external attribution)" template allows you to upload partial conversion credit for each click. You can only use this option if you’ve set the attribution model for your import conversion action to external attribution.
Learn more about how to Import conversions from ad clicks into Google Ads using files (legacy).
| Conversions from clicks | Excel | CSV | Google Sheets |
| Conversions from clicks (external attribution) | Excel | CSV | Google Sheets |
| Conversions from calls | Excel | CSV | Google Sheets |
Steps to upload custom variable data
To upload custom variable data, format the template by following the steps below.
- Create a new column titled cv:variable_tag.
- Enter the variable value in the new column for each conversion.
Update an existing template
| Conversion adjustments using Order ID | Excel | CSV | Google Sheets |
| Conversion adjustments using Google Click ID | Excel | CSV | Google Sheets |
