Know what’s working to reach your goals faster
The Insights page gives you the information you need to understand what's driving your performance — like your top-performing assets and key audience insights. You can see what's working well, then dive into reports and personalized recommendations to improve your results.
Amplify asset performance
Find out how your assets and messaging are performing towards your campaign goals. See which ads, images, videos, landing pages, and more are driving the best results, so you know what to remove or improve.
Understand your customers
Audience insights help you learn about the unique traits, interests, and behaviors of people who view your ads and convert. These insights, identified by Google AI, can be used to refine your audience, improve creatives, and drive better results. Get detailed breakdowns of audience segments, budget pacing, and common search terms your customers are using to improve performance across campaigns.
Keep up with your insights
Check your Insights page regularly and apply your recommendations to stay on top of changes in customer behavior and market conditions.
