To edit your campaign settings, follow these steps:
- In the account tree view, select the account or a specific campaign.
- Select Campaigns.
- Select one or more campaigns. If you select multiple campaigns, any changes apply to all selected campaigns.
- Make your changes. The table below lists the settings that you can change in Google Ads Editor.
| Setting | Options |
|---|---|
| Campaign name | This field is only editable when one campaign is selected. |
| Campaign type |
The following campaign types can be included in an import file: Not all campaign types can be changed once the campaign has been created and posted. Learn more |
| Status | Enabled, Paused, or Removed. For new campaigns that haven't yet been posted, you can also select Draft. |
| Include search partners | Enabled or Disabled. Learn more |
| Device bid adjustment | Enter a value from -90 through +900, inclusive. You can opt out of showing ads on a certain device by setting your bid to -100% |
| Devices | Click Edit to choose new device targeting settings, or paste settings copied from another campaign. |
| Bid strategy | Use the drop-down menu to choose a new bid strategy. Learn more |
| Enhanced CPC | Enabled or Disabled. Only applies to manual CPC and automatic CPC campaigns. |
| Content exclusions | Select categories of sites, content, or ad placements where you don’t want to show your ads. |
| Frequency capping | Select the number of times you want your ads to appear for each person. |
| Delivery method | Standard or Accelerated. |
| Budget | The budget must be greater than zero. If your campaign has a shared budget, it isn't possible to edit your budget in Google Ads Editor. |
| Start date | Enter the current date or a future date (not a past date). Start dates cannot be changed for campaigns that have already begun. Learn more about date formats. |
| End date | Enter a future date, or enter None to have the campaign run indefinitely. The end date must be the same as or later than the start date. Learn more about date formats. |
| Ad rotation | Optimize for clicks, Optimize for conversions, Rotate evenly, Rotate indefinitely. |
| Ad schedule | Paste an ad schedule that you've copied from another campaign. |
| Language targeting | Click Edit to choose new settings, or paste settings copied from another campaign. |
| Location targeting | Click View or edit to choose new settings on the Locations tab. |
| Targeting method and Exclusion method | Learn more about these settings in the Google Ads Help Center. |
Related links
- Learn how to pause, resume, or remove campaigns.
- Find out how to add a draft campaign.