If you're wondering about a particular feature that isn't listed below, visit the Google Ads Help Center or the Google Ads Editor Help Center for more information.
| Google Ads feature | Google Ads Editor support | More information | |
|---|---|---|---|
| Ad types | Basic ad types (text, image, WAP mobile) | Yes | Learn how to add text ads, image ads, and WAP mobile ads in Google Ads Editor. |
| Display Ad Builder ads | Yes (limited) | Learn about display ads in Google Ads Editor. | |
| Dynamic Search Ads | Yes | Learn about Dynamic Search Ads in Google Ads Editor. | |
| Product Shopping ads | Yes | Learn about Product Shopping ads in Google Ads Editor. | |
| Video ads | Yes | Learn about video ads in Google Ads Editor | |
| Call-only ads | Yes | Learn about call-only ads. | |
| Ads using ad parameters | Yes | Learn about ad parameters. | |
| Shared creatives | No | To view and manage shared creatives, you'll need to sign in to Google Ads online. | |
| Ad gallery ads | Yes (limited) | You can download Ad gallery ads and copy them to other campaigns in the same account. To create an Ad gallery ad, you'll need to sign in to Google Ads online. | |
| App promotion ads | Yes (limited) | You can download app promotion ads and copy them to other campaigns in the same account. To create an app promotion ad, you'll need to sign in to Google Ads online. Keep in mind that app promotion ads aren't supported for TrueView video campaigns in Google Ads Editor. | |
| Product groups in Shopping campaigns | Yes (limited) | Learn about Shopping campaigns and product groups in Google Ads Editor. | |
| App install ads | Yes | Learn about app install ads and “mobile app installs” campaigns in Google Ads Editor. | |
| App engagement ads | Yes | Learn about app engagement ads. | |
| Gmail | Yes | Learn about Gmail ads. | |
| Expanded dynamic search ads | Yes | Learn about Dynamic Search Ads. | |
| Responsive ads | Yes | Learn about responsive ads. | |
| Hotel campaigns | Yes | Learn about hotel campaigns. | |
| Hotel callouts | Yes | Learn about hotel callouts. | |
| Campaign settings | Campaign types | Yes (limited) | Types of changes vary depending on the campaign type. Learn about campaign types in Google Ads Editor. |
| Shared budgets | No | Shared budgets are read-only in Google Ads Editor. | |
| Ad scheduling | Yes | Learn about ad scheduling in Google Ads Editor. | |
| Campaign experiments | Yes (limited) | You can download existing Google Ads campaign experiments and update experiment status. Learn about campaign experiments in Google Ads Editor. | |
| Bid settings | Portfolio bid strategies | Yes | Learn about bid strategies in Google Ads Editor. |
| Basic bidding options | Yes | Learn about bidding options in Google Ads Editor. | |
| Enhanced CPC | Yes | Learn about enhanced CPC. | |
| Automatic CPC bidding (Budget Optimizer) | Yes (limited) | Learn about automatic CPC bidding in Google Ads Editor. | |
| CPA bidding (Conversion Optimizer) | Yes (limited) | Learn about CPA bidding in Google Ads Editor. | |
| Target ROAS | Yes | Learn more about Target ROAS bidding | |
| Maximize clicks | Yes | Learn more about Maximize clicks bidding | |
| Ad targeting | Demographic targeting | Yes | Target and exclude by parental status, age, and gender. |
| Topic targeting | Yes | Learn about topic targeting in Google Ads Editor. | |
| Audiences | Yes | Learn about audience targeting in Google Ads Editor. | |
| Device targeting | Yes | Target certain types of devices (computer, mobile, tablet, etc.) and operating system versions. | |
| Publisher-defined placements | Yes (limited) | If you download a campaign that already contains publisher-defined placements, you can make changes and re-post the campaign. | |
| Exclusions from the site and category exclusion tool | Yes (limited) | Excluded sites appear in the Negatives tab in Google Ads Editor. However, excluded topics, page types, and media types may not be viewed or changed. | |
| Display targeting optimization | Yes | Learn about targeting optimization for Display campaigns in Google Ads Editor. | |
| Mobile app placements | Yes | Target by app. | |
| Mobile interest categories | Yes | Target specific user interests. | |
| Other | Sitelinks | Yes | Learn about sitelinks in Google Ads Editor. |
| Upgraded URLs | Yes | Learn about using upgraded URLs. | |
| Labels | Yes | Learn about using labels. | |
| Location assets | Yes | Learn about location assets. | |
| Promotion assets | Yes | Learn about promotion assets. | |
| Price assets | Yes | Learn about price assets. |