Dynamic insertion tags in Google Ads Editor

Google Ads Editor considers anything in the form {A.B.C:text} or {A.B.C} to be a dynamic insertion or ValueTrack tag, where A.B.C and text are the following:

• A.B.C is one or more identifiers separated by periods. Identifiers can be sequences of ASCII letters, digits, and underscores beginning with a letter.
• text is a sequence of characters, called the tag's "parameter" or "default value."

Dynamic insertion

Ad headlines, description lines, and display URLs can include the following kinds of dynamic insertion tags.

• Keyword insertion: Insert {Keyword:text}. Learn about keyword insertion in the Google Ads Help Center.
• Ad parameters: Insert {param1:text} and {param2:text}. Learn about ad parameters in the Google Ads API (AdWords API) documentation.

ValueTrack

ValueTrack parameters are a type of URL parameter that you can include in final URLs, tracking templates, or custom parameters. Learn more in the Google Ads Help Center.