Below, you’ll find resources, tips and case studies to help you connect with people online through Ad Grants.
Resources
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Learn how to improve click through rate or fix common tracking problems with how-to videos
From Ad Grants 101 to selecting keywords to fixing common tracking probl…
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Ask the Google Ad Grants team a question and check out our account tips
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Introducing Ad Grants Community Manager!
Hi Community, My name is Ammar and I would like to introduce myself as your Ad Grants Community Manager. At Google we take pride in communicating and engaging as much as much as we possibly can with our community. I have the pleasure of working with a wonderful and experienced Ad Grants team; you'll see me active on the forums assisting you with your questions and goals, and building up this community together! In the future, I want to continue to use this forum as a place to talk about new features, policy changes, contributors, and product releases. In addition to curating blogs, tutorials, …Read more -
Google Ad Grants: Growing Your Online Marketing Space
Since 2003, Google Ad Grants has given over $9 billion in free advertising to over 115,000 nonprofits in more than 50 countries. The program is led by Michelle Hurtado, who started her career working in nonprofit communications and saw how online ads level the playing field and give smaller organizations a voice. Now her global team helps nonprofits raise awareness, attract donors, and help people around the world. AFP Global spoke with Hurtado about Google’s commitment to supporting nonprofits, the value of online marketing in fundraising and more. AFP: Can you give a high-level overview of G…Read more -
A Conversation With Michelle Hurtado, Head of Google Ad Grants
Jeff Ostiguy, Vice President of Marketing at THD, sat down with the Global Head of Google Ad Grants, to discuss Google’s commitment to the nonprofit sector, Ad Grants program changes and how nonprofits can be successful with Google Ads. THD: Michelle, thanks for taking a little time to talk with us today! Can you give us a brief history of the Ad Grants program? Hurtado: Google’s mission is to organize the world’s information and make it universally accessible and useful. Google Search is critical in this. We saw how effective ads on Google Search results pages were and so we started the Ad Gr…Read more