A bid is the most you’d pay for a lead. When similar local businesses bid on the same lead, those bids determine how much the lead is worth. You only pay when you get a lead.
Bidding on leads can move your ad higher up results, which can bring more customers to your business. But quality service still matters, including responsiveness and reviews. Learn more About ad rankings.
Bid modes
Note: It takes about 2 weeks to see accurate results as the model adjusts and learns about your business.
- Maximize leads (Automated bidding recommended): Let Google set your bid and get the most leads for your budget. It is recommended to set a minimum budget of 10 leads per week for optimal results. Maximize leads is recommended for optimal performance for both single and multi-vertical advertisers.
- Target cost per lead (tCPL): Automated bidding, with an optional target. Use Google’s recommended target or manually set your own target bid price, which is around the average you’ll pay for leads.
- Max per lead (Manual bidding): Manually set your own bid limit, which is the most you’d pay for a lead.
How to add a bid
- Sign in to your Local Services lead inbox.
- Click the menu icon
at the top.
- Click Profile & budget.
- Click the edit icon
on the top right corner of the “Budget” section.
- Choose how you want to bid. Click Next.
- Set your budget.
- Click Save.
Weekly lead targets
Your weekly lead target is the number of leads you could get per week and it is determined by:
- Your bidding mode. If you choose “Max per lead” or “Target cost per lead”, your weekly target is also affected by the bid per lead that you set.
- Your weekly budget. The higher your weekly budget, the more leads you could get.
