How to claim and verify a Google Business Profile Linked with your Local Services Ads account

To participate in Local Services Ads, all businesses must pass Google’s screening and verification process. The process varies by business category and location and may include background, business registration, insurance, and license checks, and minimum review requirements. More details about the verification process for Google Business Profiles can be found here.

About Google Business Affiliation check (EMEA and select US/Canada advertisers only)

Note: Starting November 21, 2024, select Local Services advertisers must have an affiliated Google Business Profile to run Local Services Ads. Advertisers subject to this requirement have received both an email from the Local Services Ads team and an alert on the Business Verification page of their Local Services Ads account.

EMEA and select U.S./Canada advertisers only, you must have a public Google Business profile to advertise with Local Service Ads. Google will match Local Services Ads to Google Business Profiles to ensure only authorized users can manage your ads, calls and messages.

If Google is unable to find a verified Business Profile for your business, then you'll be notified to take further action, such as verifying your Business Profile (if one exists) or creating a Business Profile (if you don’t already have one). You don’t need to create a new Business Profile if you already have one.

Note: If you aren’t matched to your existing Business Profile or are incorrectly matched to another Business Profile, connect with the Support team.

After you’ve verified your Business Profile, you can add or manage how your business information and reviews show up across Google. Sometimes, Google may ask a verified business to verify some information again. Learn how to Verify your business on Google.

Verify your Local Services Ads account

When you verify your business, check that your info is correct and that you’re the only one who can edit it.

Add or claim your Business Profile on Google.
When you add or claim your profile, you can verify it through phone, text, email, or video.
- You may need to verify with more than one method.
- Available methods depend on things like business category, public info, region, support hours, and volumes.
Pick a type of verification. Learn how to Verify by your selected method.
Often, we need to review verifications. These reviews help maintain the integrity of all profiles. They can take up to seven business days.
- When you’re verified, you get a notification.
- If we can’t verify your business with the first method, the “Get verified” button shows up again. If this happens, try a different verification method.
After you verify:
- It can take a few weeks for your updated business info to show across Google.
- You can update and add to your info at any time. Learn how to Edit your Business Profile on Google.
- You can connect with your customers through your profile. Learn about posts, reviews, and messaging.

Note: If your account is matched to an existing business on maps you will need to verify your Google Business Profile in order to continue serving Local Services Ads. This is applicable for providers in EMEA and select US/Canada advertisers.

Claim your Business Profile

On your computer, open Google Maps.
In the search bar, enter the business name.
Click the business name and choose the correct one.
Click Claim this business > Manage now.
- To choose a different business, click I own or manage another business.
Select a verification option, and follow the on-screen steps.

Create a Business Profile

To create a business profile, follow the instructions outlined in Sign up for Business Profile.

Note: Create a new Business Profile only if you do not have one already.

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