Product detail [product_detail]

Use the product detail [product_detail] attribute to provide technical specifications or additional details. You can describe any aspect of the product not explicitly covered by other attributes. This attribute provides potential customers with readable, structured data and enhances our ability to show individual products based on those customers’ queries.

When to use

Required for each product.

If you are using the automated discounts or dynamic promotions feature, you must use the auto pricing minimum price [auto_pricing_min_price] attribute to specify the minimum price to which your product can be reduced.

• Section name [section_name] (Optional but recommended)
• Attribute name [attribute_name] (Required)
• Attribute value [attribute_value] (Required)

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

• Each product detail [product_detail] has 3 required sub-attributes: section name [section_name], attribute name [attribute_name], and attribute value [attribute_value].
  • The product detail attribute is optional.
  • If you use the product detail attribute, you must also submit all sub-attributes.
  • All sub-attributes must be submitted as a part of the product detail [product_detail] attribute, not individually.
• When submitting text (or TSV) files, make sure to format product details correctly.
  • Each product detail [product_detail] attribute must use colons to separate the three sub-attributes.
    • The correct format is section name:attribute name: attribute value.
    • If there is no section name, then the correct format is to start with a colon ( : ). For example, “:attribute name:attribute value”

  • Multiple product detail values for a single item should be separated by commas.

  • If any of the sub-attributes contains a comma or a colon, you must enclose that sub-attribute in straight double quotes; any straight double quotes within that sub-attribute must be doubled.

• Avoid adding promotional text or information covered in other attributes. Don’t add information such as price, sale price, sale dates, shipping, delivery date, other time-related information, or your company’s name. Include this information with the other attributes such as sale price [sale_price] or shipping [shipping].
• Only provide an attribute name and value when the value is confirmed. For example, for a food product, only provide a value such as “Vegetarian=False” if it is confirmed the product is not vegetarian, and not just because "False" is the default value for Boolean attributes.
• Avoid listing keywords or search terms. Only list relevant details and specifications of the product.

Example

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

• Use sentence case when submitting values for the attribute. For example, use “Focal length” rather than “focal length” or “Focal Length”.
• Do not duplicate data within the attribute.
• Do not use search engine optimization (SEO) keywords.
• Check for errors in grammar, spelling, or capitalization.

Examples

Here are some examples of the section name [section_name] and attribute name [attribute_name] combinations you might include for different types of products. Note that this is not a comprehensive or an exhaustive list. You are welcome to add additional properties when they are applicable to your products.