Use Google’s AI to display your shoe products in 360-spin

Products with 3D imagery have 50 percent more user engagement when compared to products with 2D images. If you are a merchant who owns 3D content, you can display your products in 3D and augmented reality on Google Search.

While many merchants already have 3D models available, we know creating these assets can be expensive and time consuming, often requiring hundreds of product photos and costly technology. With Google’s AI technology, we can now create 360-spins of shoe products on your behalf using just a handful of still photos.

On this page

• Requirements to create a 360-spin
• How it works
• Shopping ads
• Frequently asked questions

Requirements to create a 360-spin

• You can create a 360-spin of a shoe product by uploading high-resolution images from at least 5 angles to Google Merchant Center, including the following:
  • Front
  • Back
  • Left
  • Right
  • Top
  • Bottom and Perspective are optional

    Inputs	AI Generated 3D Spin
    Right / Left Front / Back Top / Bottom Perspective

• There should be a single shoe per image of the same color, foot, and size. For example, a red left foot shoe of size 9M.
• It is best if all images are from the same photo shoot.
• Images can be either portrait (4:3) or landscape (16:9):

Once these images are uploaded to Google Merchant Center or the Google Manufacturer Center, Google AI will automatically generate a 360 spin of your product and display it on Google Search. This process may take up to 2 weeks.

How 360-spin works

Simply upload your high-resolution images to your web server.

If you have a Google Merchant Center account:

To upload the images, use the image link [image_link] or additional image link [additional_image_link] attributes in your feed or via the Content API. Make sure your high-resolution images use the exact same file name and have a URL link to successfully create a 360-spin of your shoe product. Google will automatically pick up the improved images next time we process your feed.

If your high-resolution images have new or different file names, follow the steps below:

1. Sign in to your Merchant Center account.

2. Update the image link [image_link] or additional image link [additional_image_link] attributes in your feed.

If you don't have a Google Merchant Center account:

• Use robots meta tags, and set the maximum image preview size to “large”: <meta name="robots" content="max-image-preview:LARGE">
• To add high-resolution product images directly in your Google Business Profile:
  • Locate your Business Profile on Search or Maps.
  • Click Edit Products, then Add Product.
  • Click Select Photo, to upload your photo.
  • Now Sign up for Merchant Center and link your Business Profile account to Merchant Center to easily share and edit more robust image details.

If you manage your Google Merchant Center account through Shopify:

1. From your Shopify admin, upload high-resolution images in the Media section of your Products page.
2. Save changes.

Shopping ads

All products that are eligible for 360-spin are eligible to be displayed in paid Shopping ads and free listings. To do so, simply launch a digital ad campaign through your Merchant Center or Google Ads accounts. Learn more about how to create a Standard Shopping or Performance Max campaign.

If you're not familiar with Shopping campaigns, learn more About Shopping ads.

Before you create your Shopping campaign, make sure you meet the requirements.

Frequently asked questions

What if I don’t want my paid ads to include 360-spin assets?

If you don’t want your paid ads to include Google’s AI 360-spin of your products, you can opt out by contacting Google Customer Support using the contact form or directly from your Merchant Center account: Help > Help center and support > Contact us.

Note that disabling the feature from your ads does not affect the displays of other merchants' offers for the same product.

Related links

• Image link [image_link]
• Additional image link [additional_image_link]