Policy update: Restrictions on promoting deepfake sexual content

May 2024

Google is committed to fostering a safe and respectful advertising environment. In line with this goal, we are updating our policies regarding the promotion of synthetic sexual content.

Effective in May, Shopping ads will no longer allow the following:

  • Promotion of services that generate, distribute, or store synthetic sexually explicit content or synthetic content containing nudity. This includes services that create "deepfakes" and other manipulated imagery.
  • Ads for content that provides instructions on the creation of synthetic sexually explicit content or synthetic content with nudity.

Examples of Prohibited Content

  • Websites or apps claiming to generate deepfake pornography.

  • Tutorials on how to create deepfake pornography.

  • Advertisements endorsing or comparing deepfake pornography services.

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