October 2024
We're excited to announce our upcoming integration with Amazon Multi-Channel Fulfillment (MCF). The integration is set to greatly improve how retailers using Amazon MCF display their shipping speeds on Google.
The integration will provide retailers with the tools to display more accurate delivery speed estimates and improve the shopper experience by showcasing 3 days fast delivery provided by Amazon MCF service.
What’s changing
- Facilitated merchants participation: Amazon will provide an intake form accessible in Seller Central. MCF merchants can click the form link, and provide their website URL and Google Merchant Center ID, following the prompts in the intake form to get started.
- Streamlined shipping setup for MCF retailers: Google Merchant Center will feature a dedicated "Amazon MCF" shipping policy. This will automatically populate relevant shipping information for products fulfilled through Amazon MCF.
- Clear merchant communication and guidance: Merchants will receive notifications within the Merchant Center about resolving discrepancies, monitoring eligible products, and other alerts.
Potential benefits for MCF retailers
- Increased visibility and clicks: An estimated 1.5%-7.6% increase in clicks on Google Shopping ads in the US for merchants who offer free shipping that arrives in 3 days or less. (Based on June 2024 data.)
- Improved conversion rates: An estimated 1.9%-7.2% increase in conversions on Google Shopping ads in the US for merchants who offer free shipping that arrives in 3 days or less. (Based on June 2024 data.)
- Reduced cart abandonment: Clear shipping expectations upfront can minimize cart abandonment.
- Enhanced customer satisfaction: A seamless fulfillment experience can lead to higher customer satisfaction and encourage repeat business.
Empowering MCF retailers for success
This collaboration underscores Google's dedication to providing MCF retailers with the tools and resources needed to optimize their online presence and thrive in today's competitive e-commerce landscape.