Last modified October 10, 2024
Reporting data collected by the new Search Ads 360 is available for at least 24 months and for a maximum upper bound of 11 years, with the following exception:
| Data type | Availability |
|---|---|
|
Hourly segmented data |
18 months |
After that period, the data may not be accessible via the new Search Ads 360 interface or APIs. For more information, please contact Google Marketing Platform support.