Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.
We want consumers to have a good experience when they click on an ad, so ad destinations must offer unique value to users and be functional, useful, and easy to navigate. If your destination pages violate the policies of your advertising platform, you should remove your ad to help prevent your account from being suspended in the future for having too many disapproved ads.
Learn more about destination requirements: