Search Ads 360 is launching with a simpler design to improve how the product is organized, and make things easier to find while continuing to provide the same tools and solutions you rely on to grow your business.
Navigate the Search Ads 360 interface
Understand the navigation in new Search Ads 360 to quickly find key features and generate reports. Use the image below as a map of your account to find such features as the campaigns page, billing, and shared library.
 Top navigation bar |
 Filter bar |
 Page menu |
 Tools & settings |
Top navigation bar
The navigation bar allows you to navigate within the Search Ads 360 account hierarchy. The top navigation bar also allows you to access your Search Ads 360 search, reporting, appearance menu and other useful tools to manage your account. Use the navigation bar to search for or select an item that you want to view.
Filter bar
Using the filter bar you can select a campaign or ad group while you're viewing a client account. You can also view a subset of campaigns by account or campaign type, or a custom filtered view. You'll switch to the performance data for that set of campaigns, ad groups, or keywords without leaving the current page.
Left navigation panel: Page menu
Use the page menu to view different performance data charts and tables. The available pages vary depending on your current account scope and type.
Left navigation panel: Tools and settings
Access key tools including Templates, bulk actions, rules, conversions, and billing. Options may vary depending on your scope and account type.
Search Ads 360 navigation map
Top navigation bar: Menus
Access your Search Ads 360 search, reporting and other useful tools to manage your account.
|
Goal |
Icon |
Description |
|
Search |
 |
This icon is used to search in Search Ads 360. Now it can be used to search for specific pages in the UI and campaign names for users to navigate directly to a specific campaign. |
| Appearance |  |
Get a guided tour of the new Search Ads 360 UI, provide feedback, and adjust display as per your choice. |
|
Reports |
 |
Run a report by an attribute to analyze and better understand your data. |
|
Refresh |
 |
Refresh the data on the screen. |
|
Help |
 |
Learn more about how to use the new Search Ads 360 experience, get support or submit feedback. |
|
Notifications |
 |
Read messages you’ve received about your account. |
| View data for a specific campaign or filter set |  |
In the filter bar, click the All campaigns drop-down arrow, then the specific campaign or view. |
| View campaigns data by type | |
In the filter bar, click the All campaigns drop-down arrow, then the campaign type. |
Reporting and analysis
| Goal | Directions |
| Predefined reports (Dimensions) | Reports > Predefined reports (Dimensions) |
| Reports | Reports > Reports |
| Dashboards | Reports > Dashboards |
Predefined reports (Dimensions)
|
Goal |
Directions |
|
Campaign |
Reports > Predefined reports (Dimensions) > Basic > Campaign |
|
Ad group |
Reports > Predefined reports (Dimensions) > Basic > Ad group |
|
Ad |
Reports > Predefined reports (Dimensions) > Basic > Ad |
|
Search keyword |
Reports > Predefined reports (Dimensions) > Basic > Search keyword |
|
Search terms |
Reports > Predefined reports (Dimensions) > Basic > Search terms |
|
Campaign details |
Reports > Predefined reports (Dimensions) > Basic > Campaign details |
|
Ad group details |
Reports > Predefined reports (Dimensions) > Basic > Ad group details |
|
Audience segment |
Reports > Predefined reports (Dimensions) > Basic > Audience segment |
|
Landing page |
Reports > Predefined reports (Dimensions) > Basic > Landing page |
|
Expanded landing page |
Reports > Predefined reports (Dimensions) > Basic > Expanded landing page |
|
Retail category (Search and shopping) |
Reports > Predefined reports (Dimensions) > Basic > Retail category (Search and shopping) |
|
Day of week |
Reports > Predefined reports (Dimensions) > Time > Day of week |
|
Day |
Reports > Predefined reports (Dimensions) > Time > Day |
|
Week |
Reports > Predefined reports (Dimensions) > Time > Week |
|
Month |
Reports > Predefined reports (Dimensions) > Time > Month |
|
Quarter |
Reports > Predefined reports (Dimensions) > Time > Quarter |
|
Year |
Reports > Predefined reports (Dimensions) > Time > Year |
|
Hour of day |
Reports > Predefined reports (Dimensions) > Conversions > Hour of day |
|
Conversion category |
Reports > Predefined reports (Dimensions) > Conversions > Conversion category |
|
Conversion action name |
Reports > Predefined reports (Dimensions) > Conversions > Conversion action name |
|
Conversion source |
Reports > Predefined reports (Dimensions) > Conversions > Conversion source |
|
Store visit |
Reports > Predefined reports (Dimensions) > Conversions > Store visit |
|
Labels - Campaign |
Reports > Predefined reports (Dimensions) > Labels > Labels - Campaign |
|
Labels - Ad group |
Reports > Predefined reports (Dimensions) > Labels > Labels - Ad group |
|
Labels - Ad |
Reports > Predefined reports (Dimensions) > Labels > Labels - Ad |
|
Labels - Keyword |
Reports > Predefined reports (Dimensions) > Labels > Labels - Keywords |
|
User locations |
Reports > Predefined reports (Dimensions) > Locations > User locations |
|
Distance |
Reports > Predefined reports (Dimensions) > Locations > Distance |
|
Per store report |
Reports > Predefined reports (Dimensions) > Locations > Per store report |
|
Shopping - Category |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Category |
|
Shopping - Product type |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Product type |
|
Shopping - Brand |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Brand |
|
Shopping - Item ID |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Item ID |
|
Shopping - MC ID |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - MC ID |
|
Shopping - Store ID |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Store - ID |
|
Shopping - Channel |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Channel |
|
Shopping - Channel exclusivity |
Reports > Predefined reports (Dimensions) > Shopping > Shopping - Channel exclusivity |
|
Hotel performance |
Reports > Predefined reports (Dimensions) > Hotel > Hotel performance |
|
Hotel destination |
Reports > Predefined reports (Dimensions) > Hotel > Hotel destination |
|
Sitelinks assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Sitelinks assets (legacy) |
|
Call assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Call assets (legacy) |
|
App assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > App assets (legacy) |
|
Location assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Location assets (legacy) |
|
Callout assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Callout assets (legacy) |
|
Call details |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Call details |
|
Message details |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Message details |
|
Lead form assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Lead form assets (legacy) |
|
Promotion assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Promotion assets (legacy) |
|
Structured snippet assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Structured snippet assets (legacy) |
|
Image assets (legacy) |
Reports > Predefined reports (Dimensions) > Assets (legacy) > Image assets (legacy) |
|
Sitelink assets |
Reports > Predefined reports (Dimensions) > Assets > Sitelink assets |
|
Callout assets |
Reports > Predefined reports (Dimensions) > Assets > Callout assets |
|
Lead form assets |
Reports > Predefined reports (Dimensions) > Assets > Lead form assets |
|
Promotion assets |
Reports > Predefined reports (Dimensions) > Assets > Promotion assets |
|
Structured snippet assets |
Reports > Predefined reports (Dimensions) > Assets > Structured snippet assets |
|
Call assets |
Reports > Predefined reports (Dimensions) > Assets > Call assets |
|
App assets |
Reports > Predefined reports (Dimensions) > Assets > App assets |
|
Price assets |
Reports > Predefined reports (Dimensions) > Assets > Price assets |
|
Hotel Callout assets |
Reports > Predefined reports (Dimensions) > Assets > Hotel Callout assets |
|
Topic |
Reports > Predefined reports (Dimensions) > Display/video > Topic |
|
YouTube search terms |
Reports > Predefined reports (Dimensions) > Display/video > YouTube search terms |
|
Automatic placements (group) |
Reports > Predefined reports (Dimensions) > Display/video > Automatic placements (group) |
|
Display/video keyword |
Reports > Predefined reports (Dimensions) > Display/video > Display/video keyword |
|
Free clicks |
Reports > Predefined reports (Dimensions) > Other > Free clicks |
|
Billed cost |
Reports > Predefined reports (Dimensions) > Other > Billed cost |
|
App campaigns placement |
Reports > Predefined reports (Dimensions) > Other > App campaigns placement |
|
SKAdNetwork conversions |
Reports > Predefined reports (Dimensions) > Other > SKAdNetwork conversions |
|
Performance Max campaigns placement |
Reports > Predefined reports (Dimensions) > Other > Performance Max campaigns placement |
|
Conversion events |
Reports > Predefined reports (Dimensions) > Other > Conversion events |
|
Visit events |
Reports > Predefined reports (Dimensions) > Other > Visit events |
Manager account: Menus
| Goal | Description |
| Overview | Here is where you can investigate key metrics at every level. |
| Experience hub | The Experience hub is available in the page menu when you're viewing a sub-manager account. |
| QA checks | QA checks |
| Recommendations | Recommendations |
Bidding & Planning
|
Goal |
Directions |
| Bid strategies | Bidding & Planning > Bid strategies |
| Plans | Bidding & Planning > Plans |
| Campaign groups | Bidding & Planning > Campaign groups |
| Advanced controls | Bidding & Planning > Advanced controls |
Accounts
| Goal | Directions |
| Performance | Accounts > Performance |
| Notifications | Accounts > Notifications |
| Goal | Directions |
| Campaigns | Campaigns |
| Ad groups | Ad groups |
| Product groups | Product groups |
| Ads | Ads |
Keywords
| Goal | Directions |
| Search keywords | Keywords > Search keywords |
| Negative search keywords | Keywords > Negative search keywords |
Insights
| Goal | Directions |
| Search terms | Insights > Search terms |
| Devices | Insights > Devices |
Audiences & content
| Goal | Directions |
| Audiences | Audience > Audiences |
Settings
| Goal | Directions |
| Campaign settings | Settings > Campaign settings |
| Manager account settings | Settings > Manager account settings |
| Sub-account settings | Settings > Sub-account settings |
| Goal | Directions |
|
Change history |
Change history |
|
Sync history |
Sync history |
Tools and settings
Shared library
| Goal | Directions |
| Audience manager | Tools and settings > Shared library > Audience manager |
| Custom dimensions | Shared library > custom dimensions |
Bulk Actions
| Goal | Directions |
| All bulk actions | Bulk Actions > All bulk actions |
| Rules | Bulk Actions > Rules |
| Uploads | Bulk Actions > Uploads |
Conversions
| Goal | Directions |
| Conversions > Summary | Conversions > Summary |
| Conversions > Uploads | Conversions > Uploads |
Billing
| Goal | Directions |
| Billing setups | Billing > Billing setups |
| Payment profiles | Billing > Payment profiles |
| Invoices | Billing > Invoices |
| Purchase orders | Billing > Purchase orders |
| Advertiser summary | Billing > Advertiser summary |
Setup
| Goal | Directions |
| Access and security | Setup > Access and security |
| Linked accounts | Setup > Linked accounts |
Sub-manager account: Menus
| Goal | Description |
| Overview | Here is where you can investigate key metrics at every level. |
| Experience Hub | Experience Hub |
| QA checks | QA checks |
| Recommendations | Recommendations |
Bidding & planning
| Goal | Directions |
| Bid strategies | Bidding & planning > Bid strategies |
| Plans | Bidding & planning > Plans |
| Campaign groups | Bidding & planning > Campaign groups |
| Advanced controls | Bidding & planning > Advanced controls |
Accounts
| Goal | Directions |
| Performance | Accounts > Performance |
| Notifications | Accounts > Notifications |
| Goal | Directions |
| Campaigns | Campaigns |
| Ad groups | Ad groups |
| Ads | Ads |
Keywords
| Goal | Directions |
| Search keywords | Keywords > Search keywords |
| Negative search keywords | Keywords > Negative search keywords |
Insights
| Goal | Directions |
| Search terms | Insights > Search terms |
| Devices | Insights > Devices |
Audiences & content
| Goal | Directions |
| Audiences | Audience > Audiences |
Settings
| Goal | Directions |
| Campaign settings | Settings > Campaign settings |
| Manager account settings | Settings > Manager account settings |
| Sub-account settings | Settings > Sub-account settings |
| Goal | Directions |
| Change history | Change history |
| Sync history | Sync history |
Tools and settings
Shared library
| Goal | Directions |
| Audience manager | Shared library > Audience manager |
| Custom dimensions | Shared library > Custom dimensions |
Bulk Actions
| Goal | Directions |
| All bulk actions | Bulk Actions > All bulk actions |
| Rules | Bulk Actions > Rules |
| Uploads | Bulk Actions > Uploads |
Conversions
| Goal | Directions |
| Conversions > Summary | Conversions > Summary |
| Conversions > Attribution Model | Conversions > Attribution models |
| Conversions > Floodlight instructions | Conversions > Floodlight instructions |
| Conversions > Value rules | Conversions > Value rules |
| Conversions > Custom Variables | Conversions > Custom Variables |
| Conversions > Settings | Conversions > Settings |
| Conversions > Uploads | Conversions > Uploads |
Billing
| Goal | Directions |
| Documents | Billing > Documents |
| Billing transfers | Billing > Billing transfers |
| Settings | Billing > Settings |
Setup
| Goal | Directions |
| Access and security | Setup > Access and security |
| Preferences | Setup > Preferences |
Templates
| Goal | Directions |
| Templates | Templates > Templates |
| Feeds | Templates > Feeds |
Client account: Menus
| Goal | Description |
| Overview | Here is where you can investigate key metrics at every level. |
| QA checks | QA checks |
| Bid strategies | Bid strategies |
| Campaigns | Campaigns |
| Ad groups | Ad groups |
| Ads | Ads |
| Assets | Assets |
Keywords
| Goal | Directions |
| Search keywords | Keywords > Search keywords |
| Negative search keywords | Keywords > Negative search keywords |
Insights
| Goal | Directions |
| Search terms | Insights > Search terms |
| When & where ads showed | Insights > When & where ads showed |
| Devices | Insights > Devices |
| Landing pages | Insights > Landing pages |
| Stores | Insights > Stores |
Audiences & content
| Goal | Directions |
| Audiences | Audiences & content > Audiences |
| Location | Audiences & content > Location |
| Ads schedule | Audiences & content > Ad schedule |
| Dynamic ad targets | Audiences & content > Dynamic ad targets |
| Advanced bid adjustments | Audiences & content > Advanced bid adjustments |
Settings
| Goal |
Directions |
| Campaign settings | Settings > Campaign settings |
| Account settings | Settings > Account settings |
| Goal | Directions |
| Change history | Change history |
Tools and settings
Shared library
| Goal | Directions |
| Audience manager | Shared library > Audience manager |
| Brand lists | Shared library > Brand lists |
| Asset library | Tools and settings > Shared library > Asset library |
| Location groups | Shared library > Location groups |
| Shared budgets | Shared library > Shared budgets |
| Custom dimensions | Shared library > Custom dimensions |
Bulk Actions
| Goal | Directions |
| All bulk actions | Bulk Actions > All bulk actions |
| Rules | Bulk Actions > Rules |
| Uploads | Bulk Actions > Uploads |
Conversions
| Goal | Directions |
| Conversions > Summary | Conversions > Summary |
| Conversions > Value rules | Conversions > Value rules |
| Conversions > Custom Variables | Conversions > Custom Variables |
| Conversions > Settings | Conversions > Settings |
| Conversions > Uploads | Conversions > Uploads |
Setup
| Goal | Directions |
| Access and security | Setup > Access and security |
| Preferences | Setup > Preferences |
| Business data | Setup > Business data |