Gaming and monetization

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Abbreviated or censored profanity, or words like “hell” or “damn” in the title, thumbnail, or video. Moderate profanity like “bitch”, “douchebag”, "asshole" and “shit” used frequently in the video. Most profanity used within music or stand up comedy video content.

Definitions:

• “Censored profanity” refers to things like bleeping or muting the word as well as covering written words with black bars, symbols, or text added in post-production.
• “Abbreviated profanity” refers to an acronym like WTF (“what the f*ck”) where the original term is abbreviated by using its acronyms.

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Stronger profanity (like f*ck) used in the first 7 seconds, or moderate profanity (like "shit") in the title or thumbnail.

Some examples of content that also fall into this category:

• Focal usage of profanity throughout a video (such as profanity used in most sentences).
• Profanity used in the title or thumbnail of music or stand up comedy content.

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Strong profanity (like f*ck ) used in thumbnails or titles. Any use of extreme profanity, which includes hateful language or slurs in the video, thumbnail, or title such as  "n***er" or "fa**ot”.

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Non-gratifying sexual topics (such as a plot about a visit to a gynecologist).

Regular romantic scenes (such as an affectionate kiss between characters).

Usage of sexual jokes and innuendos (such as mimicking sex acts in a humorous way using hands) that does not use vulgar or obscene terms.

Fully censored naked bodies where features are indiscernible.

Non-arousing portrayal of limited clothing in an appropriate setting, such as a pool (game characters swimming in bikinis as a part of the story).

Non-focal, fully censored nudity (such as fully censored naked body parts).

Romance or kissing; discussions of romantic relationships or sexuality without reference to intercourse; fully censored nudity that is indiscernible and without intent to arouse the audience; breastfeeding nudity where a child is present; non-graphic sex education; dancing involving rhythmic body movements of commonly sexualized body parts in an attempt to appear desirable or attractive, but which are not sexually graphic; sexually graphic dancing in a professional setting, such as in a choreographed dance or music video.

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Sensual dancing (such as twerking) with focus on minimal clothing in a professional setting like a dance studio or live events.

None.

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Visible sexual acts or sexual body fluids.

A game story that features sex-related entertainment (such as strip clubs) as a part of the plot (even if it’s a quick stop/task).

Depictions or discussions of fetishes.

Explicit and vulgar titles or thumbnails, such as “hot s3x” (including intentional misspelling) or “JERK OFF compilation.”

Misleading metadata (such as a title promising a sexual act) even if the video itself doesn't contain adult content.

Highly sexualized titles or thumbnails (such as “18+,” “adults only”).

Sexual video games targeting adults, or sexualizing video game characters with the intent to arouse or gratify the audience.

Usage of obscene language including vulgar terms (such as the c-word clearly spelled out or spoken during a game play).

Sex toys or similar pleasure enhancement products not in use (such as game items or appearances in the background).

Implied sex acts (such as movements under blankets) or sounds of sex acts (such as moaning).

Descriptive sexual topics referenced in gameplay (such as masturbation or describing a sexual topic based on a character or scene from the game).

Fully exposed sexual body parts (such as visible genitals).

Pixelated or censored nudity where the sexual body parts are still recognizable (such as scenes with naked bodies starred or blurred, but still identifiable from their silhouettes).

Depictions of sexual body parts, such as recurring or focal shots of cleavage or bulges intended to sexually arouse audiences (such as close up breast or turgid genital outline shots of game characters).

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Violence featuring non-graphic gameplay. Non-graphic gameplay includes:

• Graphic scenes (such as a gory attack on a person) outside the first 15 seconds on the video.

Censored clips of graphic violence (such as the moment of a kill or blurred-out beheading scene).

Normal game play which doesn’t constitute graphic violence (see “This content may earn limited or no ad revenue” section below for the definition of graphic violence).

Graphic game violence in the thumbnail or in the first 8 to 15 seconds of the video.

• “Graphic game violence” includes brutal killings or severe injuries focusing on bodily fluids and parts such as beheadings and dismemberment.

Focus on gameplay manufactured to create a shocking experience. Examples include:

• Aggregating non-playable characters for mass killings.

Graphic game violence in the thumbnail or in the first seven seconds of the video.

• “Graphic game violence” includes severe injuries (such as beheadings, dismemberment) focusing on bodily fluids and/or parts with prolonged or severe agony.

Video gameplay showing sexual violence (such as sexually abusing a character where the agony can be observed).

Video gameplay showing violence motivated by hate or violence targeting protected groups (such as killing a specific religious group with hate sentiment).

Video gameplay showing graphic torture.

Video gameplay showing graphic violence directed at minors (such as hitting a minor character).

Video gameplay showing graphic violence directed at real named persons (such as killing a character named after a public figure).

Graphic dead bodies in a non-educational video; video gameplay featuring prohibited themes (such as sexual assault).

Ultra graphic violent acts (including those involving law enforcement) and injuries.

Incitement to or glorification of violence.

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Fleeting, non-graphic, and non-descriptive references to any of the topics or events listed in No Ads column.

• Usage of the word “suicide” in a video game context (such as killing the game character in order to restart the game).
• Characters or gamers saying “I am going to kill myself."

Content related to preventing controversial issues. Content where the controversial issues are mentioned fleetingly in a video and are non-graphic and non-descriptive. Non-graphic, non-descriptive content related to domestic abuse, self-harm, adult sexual abuse, abortion, and sexual harassment.

Graphic depictions or descriptions of controversial issues in the content or thumbnail except child abuse.

• An image of someone getting kicked in the thumbnail.

Graphic depictions (such as bloody injury) or detailed descriptions of controversial issues.

• Child abuse
• Pedophilia
• Child marriage
• Self-harm
• Suicide
• Domestic abuse
• Euthanasia

Showing a character in a game self-harm by cutting their own wrists and bleeding to death.

Promotion or glorification of controversial issues in the content, title, or thumbnail.

• Mentions like "I am going to beat up my wife, she deserves it.”

Animated depiction of controversial issues presented in a sensational manner.

• Display of characters bullying others.

Graphic depictions or detailed descriptions of controversial issues as the main topic; explicit reference to eating disorders accompanied by any of the following references or context:

• Lowest BMI or weight.
• Showing an overly thin or emaciated body.
• Weight or body-based shaming or bullying.
• Reference to binging, hiding, or hoarding food.
• Exercising to reach a caloric deficit.
• Vomiting or abusing laxatives.
• Checking weight loss progress.
• Reference to hiding any of the above behaviors.