Create a license strategy

A license strategy specifies the terms a YouTube Creator agrees to when they buy a license to your content on YouTube Creator Music. There are 2 types of license strategies you can create:

• Platform license strategy: Applies to any YouTube Creator that wants to license your content.
• Channel-based license strategy: Applies to certain channels you specify.

When you create a license strategy, you can choose from preset price points or customize your own. Learn more about license pricing.

Create a platform strategy

To create a platform strategy, you first need to have the License management feature assigned to your Content Manager role. Then, use these steps to create the strategy:

1. Sign in to Studio Content Manager.
2. From the left menu, select License management .
3. In the Platform strategies tab, click CREATE PLATFORM STRATEGY.
4. In the Strategy title box, enter a title for your license strategy.
   • Choose a unique name that summarizes the strategy's action and clearly distinguishes it from other license strategies.
5. Under Pricing strategy, choose either a preset license strategy (Promotional, Balanced, Premium, or Gratis) or select Custom to define your own price points. Learn more about license pricing.
   If a publisher has provided a pricing floor, your license strategy must meet the minimum price set by the publisher. A license strategy is ineligible if just one channel segment’s pricing is less than the publisher’s price for that asset.
6. Under Additional details, set the License duration (how long a creator can use your content) to 2 years, 5 years, 10 years, or Perpetuity. After expiration, a Content ID claim can be created on a video if your content is used.
   Note: Territorial usage indicates where in the world the license allows the content to be used. License usage indicates the number of videos in which a creator can use the content.
7. Click SAVE.

 Once your license strategy is created, you can view and make edits to it from the Licensing tab. Learn more.

Tip: When creating a custom license strategy, you can click the copy icon  to insert the same price in all creator segments or click the multiplier icon to use a multiplier that adjusts the price points based on the different creator segments.

Create a channel-based strategy

Channel-based license strategies let you exempt channels that license your assets from Content ID claims that affect monetization. You do this by giving these channels a gratis license to use certain assets that you specify.

To create a channel-based strategy, you first need to have the Channel-based license management feature assigned to your Content Manager role. Then, use these steps to create the strategy:

1. Sign in to Studio Content Manager.
2. From the left menu, select License management .
3. Click the Channel-based strategies tab.
4. Click CREATE CHANNEL-BASED STRATEGY.
5. In the Strategy title box, enter a title for your license strategy.
   • Choose a unique name that summarizes the strategy's action and clearly distinguishes it from other license strategies.
6. In the Channels box, enter the channel IDs.
   • Channel ID is the 24 character alphanumeric string that starts with 'UC' in the channel URL.
7. In the Additional details section, set the License duration (how long a creator can use your content) to 2 years, 5 years, 10 years, or Perpetuity. After expiration, a Content ID claim can be created on a video if your content is used.
   Note: Territorial usage indicates where in the world the license allows the content to be used. License usage indicates the number of videos in which a creator can use the content.
8. Click SAVE.

Once your channel-based license strategy is created, you can view and make edits to it from the Channel-based strategies tab. Learn more.

Publisher floor pricing

Some publishers set floor pricing on assets they own, representing the lowest price at which a track can be licensed. When a publisher sets a floor price, the label/distributor must meet the price set in Studio Content Manager.

If you used preset license strategies that don’t meet a publisher’s floor price, the strategy will automatically update in Creator Music to prevent loss of licensability.