There are many ways that you can make money on YouTube. You could start working with brands, and earn money through brand partnerships. You can also participate in the YouTube Partner Program (YPP) to turn on monetization for your videos. Being in YPP means you can share in revenue from ads on long-form and Shorts Feed videos, YouTube Premium subscriptions, and other monetization features.
Intro to Making Money on YouTube
If you’re in the YouTube Partner Program, you have flexibility in the ways you can earn from your content. If you’d like to know more, you can explore the following monetization options:
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Advertising revenue: Get ad revenue from ads that show up before, during, after, and around your videos on the Watch Page. |
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Channel memberships: Your members make recurring monthly payments in exchange for exclusive, members-only perks you offer on your channel. |
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Shopping: Your fans can browse and buy your personally branded products or products from other brands that are showcased in your videos. |
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Super Thanks: Earn revenue from viewers who want to show extra gratitude for your content. Viewers can buy a fun one-time animation over your video, or they can post a customizable comment in the comments section. |
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YouTube Premium Revenue: Get your share of a subscriber’s YouTube Premium subscription fee when they watch your content. |
Things to keep in mind
- Each monetization feature has different eligibility requirements. To access all the ways to earn, make sure you've completed the steps to turn on monetization for your YouTube channel.
- You can choose from many revenue sources. If you’re not sure which one to choose, turn to other creators for inspiration. Observe how they are using YouTube Monetization features, and pick the ones that are most relevant for you.
- Think about which features will work best for your audience and the content of your channel.
- Do you have a small, but incredibly passionate niche community? Memberships may be a great way to connect deeper with your core fans. You can focus your perks around ideas like sharing inside jokes among your viewers, and offering custom emojis based on recurring characters on your channel.
Simply Not Logicaloffers custom emojis and exclusive pictures of her cat to entice viewers to become members of her channel.
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Has your audience been asking for more action shots, but you’d need a new expensive piece of equipment to achieve them? Super Thanks may be a great way for your viewers to give financially to this significant purchase. Their generosity would be returned in the form of exciting new content for them to enjoy.
We recommend
Since the YouTube Partner Program allows revenue sharing from ads on your videos, advertising revenue is a great place to start. As your channel continues to grow and your audience develops, start exploring the other monetization features available for you.
Next: check out tips for getting brand deals