Creators can set up simple ad campaigns for their videos by using the Promotions tab in YouTube Studio. Setting up an ad campaign requires linking a Google Ads account to your channel. If you don’t have one, you will be asked to set one up in YouTube Studio.
Promotions on YouTube: Set Up & Manage Ad Campaigns for your Content
Video requirements
To be eligible for a new promotion, videos must meet the following:
- Be public or unlisted
- Be at least 10 seconds long
- Meet Google’s video ad requirements
- Meet Google’s editorial advertising policy
Create a new promotion
Ready to reach a wider audience with your videos?
Get more views on your videos with YouTube Ads. Set up your campaign directly in YouTube Studio and start getting more engagement.
- Sign in to YouTube Studio.
- In the left menu, select Content.
- From the top menu, select Promotions.
- Click New Promotion on the right.
- Select your Google Ads account from the drop-down menu.
- Note: All active Google Ads accounts with completed billing setup will be shown here. Google Ads account selection is only required the first time that you create a promotion, and only one Google Ads account can be linked to the "Promotions" tab at a time. You may unlink and switch Google Ads accounts once all promotions have been ended or paused.
- Choose a goal for your promotion in the prompt.
- Choose the video you want to promote, and add a headline and description for your promotion.
- Define the locations to show your promotion (your promoted video will be shown to people who are most likely to engage with your channel).
- Define your budget and end date. We recommend a promotion duration of 10 days.
- Set up Google Ads account billing if you are using a new Google Ads account.
- Select Promote.
All new promotions are reviewed before targeting can begin. It may take 1–2 days for the new ad campaign to start performing while our systems optimize targeting. Keep in mind that your Google Ads account is only billed up to the amount you budget for a promotion. The rule applies even if the cost exceeds your budget amount. Learn more about how Google Ads billing works here.
Understand promotion metrics
When viewing your promotions in YouTube Studio, use the following metrics to understand your campaign performance:
- Promotion Clicks: The number of clicks on the ad leading to your website.
- Promotion impression: The number of times a thumbnail of your promotion is shown.
- Promotion views: A view is counted when the following occurs, and varies by format: a person watches 30 seconds of your video (or the duration, if it's shorter than 30 seconds) or interacts with your video. Read more information about YouTube ads and view metrics.
- Promotion subscribers: The number of people subscribed to your channel after watching 10 seconds of your video or clicking your promotion within 3 days.
Subscribers and watch-time earned through a promotion do not contribute towards YouTube Partner Program eligibility.
Troubleshooting issues
Why was my promotion disapproved and made inactive? How can I appeal this decision?
Once you create a new promotion, the review process begins automatically. All parts of the promotion are reviewed, including headline, description, and video content. If our reviews indicate a policy violation, we’ll notify you in YouTube Studio and mark the promotion as inactive. Learn more about how to fix a disapproved ad.
If you need further assistance, get in touch with the Google Ads support team.Why am I unable to use the promotions feature?
First, confirm that you have access to Advanced features in Studio. Only users with the Owner role have permission to select and link the Google Ads account to set up the first promotion. Learn more about permissions here.
After the creation of the first promotion, the Channel Manager and Channel Editor roles can create and view promotions, while Channel Viewer roles can only view promotions. To be able to view and create new promotions the user will need to have access to the Google Ads account used for promotions. Learn more about Google Ads access levels here.
If your channel is using Brand account user permissions, then only the primary owner can select a Google Ads account to set up promotions. Once the first promotion is created by the primary owner, then other users can view or create promotions.
Why isn't my promotion working? How can I get support?
Keep in mind that it may take 1-2 days for our systems to optimize targeting after creating your new promotion. If your new promotion violated any of the video requirements outlined on this page, it will be disapproved and marked as inactive.
If it’s been 3 days or more since your new promotion was marked active and nothing is happening, get in touch with the Google Ads support team for further assistance.
Alternatively, a promotion may not run if the budget is set too low. In order to improve performance, you may need to increase your budget to the recommended amount found in the Promotions Details page of a specific campaign.
How can I resolve issues with billing for my promotion?
Visit the Google Ads site to address any billing issues that may occur with your account.
How can I manage the promotion in Google Ads?
To switch your linked Google Ads account in YouTube Studio:
1. Pause or end all promotions.
2. Go to Settings 
3. Click UNLINK.
4. Link a different account.
Note: Unlinking will remove access to view or edit past/running promotions on that account.