Creator-initiated video linking

As a creator, you can link brand partners to your videos. This adds a "Paid Promotion" label to your content and unlocks advanced features. You can do this when uploading or editing a video in the YouTube studio mobile app.

Linking your video to a brand's Google Ads account lets the brand:

• See your video's organic view metrics.
• Show ads to people who visit and interact with your channel.
• Understand how people interact with your channel after seeing their ads.

How to request a link to a brand partner

1. Open the YouTube Studio app .
2. At the top of your screen, tap the Add icon choose the video you want to upload.
3. In the “Add details” page, tap Add paid promotion label select “Yes.”
   • Under the “Brand Partner” section, search for the brand partner you want to link to select the channel.
4. Agree to the statement in the pop-up to save the Brand Partner.
   Note: Upon agreeing, viewer demographics, watchtime, retention, engagement, and performance data will be shared with the Advertiser. Learn how to manage video linking.
5. Fill in other details  upload the video, linking the brand partner.

Approve, decline, or unlink requests

You can approve, decline, or unlink requests in the Manage & link section. To unlink your approved videos, go to Linked videos select Unlink.

You can approve or decline requests by managing received requests in the Received section. You can also view sent requests in the Sent section.