TV measurement on YouTube & YouTube TV

Some advertisers and content owners are interested in understanding how their content is performing on YouTube and YouTube TV.

To provide this info, YouTube partners with Nielsen to measure content performance. Nielsen TV market research measures your viewing behavior.

Follow the steps below to opt out or check your opt-out status, per Nielsen's website and policies:

To opt out, visit the Nielsen website .

Once you've opted out, your viewer demographic data will no longer be included in Nielsen TV measurement. We may regularly communicate with Nielsen to confirm member opt-out status.

TV devices

You can opt out of ads personalization by visiting Google Ad Settings.

Was this helpful?

How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
3040794346684832488
true
Search Help Center
true
true
true
true
true
59
false
false