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Sponsored shortcuts is a feature available in English and in a few other languages (currently Italian, German, French, and Spanish). Mozilla works with advertising partners to place sponsored shortcuts on the default Firefox home page and New Tab page that would be useful to Firefox users. Mozilla is paid when users click on sponsored shortcuts.
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Who are Mozilla's advertising partners?
Privacy is fundamental to Mozilla's mission, and we only work with advertising partners that meet our privacy standards for Firefox. Our preferred partner is adMarketplace.
What data is shared?
When you view or click on a sponsored shortcut, Firefox sends anonymized technical data to our partner through a Mozilla-owned proxy service. The code for this proxy service is available on GitHub for interested technical audiences. This data does not include any personally identifying information and is only shared when you click on a sponsored shortcut.
How to delete a specific sponsored shortcut
You can disable a specific sponsored shortcut on desktop by taking the following steps:
- Hover over the shortcut until the three-dot menu icon appears.
- Open the menu and click .
How to disable the feature
You can also disable sponsored shortcuts altogether.
Firefox desktop
- In the Menu bar at the top of the screen, click and then select or , depending on your macOS version.Click the menu button
and select .
- Select the panel.
- In the Firefox Home Content section, deselect .
icon in the top right corner of the New Tab page.Firefox for Android
- Tap the menu button.
- Tap .
- Tap .
- Deselect under .
Firefox for iOS
- Tap the menu button at the bottom of the screen (the menu will be at the top right if you're using an iPad):
- Tap in the menu panel.
- Tap .
- Tap .
- Switch the toggle next to to the left to disable sponsored shortcuts.
