11K | China-Specialist Communications Consultancy

Goodbye 2024. Hello 2025. 👏 We would love to take this opportunity to sincerely thank all our clients, partners and friends for your trust and our amazing partnership in 2024. We have exciting plans in 2025 and would love you to be part of our journey together. Stay tuned for more. If you are looking for a reliable China comms and marketing partner to help you transform your business in the Chinese market, locally and internationally, in 2025, we are here to help through three practical solutions: 🚀 Strategy: We share unique insights, powered by data   🚀 Communications: We develop tailored communication strategies to build our clients’ visibility and thought leadership   🚀 Connections: We provide unparalleled access to Chinese high-net-worth consumers, investors, media, and influencers  We wish you lots of good fortune, good business, good vibes and good health in 2025. Look forward to achieving great things and making positive impact together in the new year! -- from all of us at 11K | China-Specialist Communications Consultancy #China #11KConsulting #communications #happynewyear

✨ 2024 Highlight: St James x JCA Partnership 🤝   As 2024 comes to a close, we would like to spotlight one of the highlight events we have delivered for our client, St James, part of Berkeley Group Plc   Last month, 11K | China-Specialist Communications Consultancy had the privilege of assisting St James in hosting an exclusive fashion catwalk show in partnership with the iconic shoe designer Professor Jimmy Choo's JCA | London Fashion Academy at White City Living, as part of two parties’ three-phase collaboration.    The event attracted over 300 VIP guests, including fashion icons, influential business figures, and both Western and Chinese social media influencers. It generated significant buzz online, resulting in 280 posts and stories across platforms such as Little RED Book, Facebook, Weibo, and LinkedIn, achieving over 4.8 million impressions. 🎥 Click the video below to see the magic unfold 🪄 : #realestate #fashion #11Kconsulting #WhiteCityLiving #success

Team news: Our 🌟 Superstar 🌟 of the Quarter (Q4 2024) goes to... Zoe Meizhi Wei 👏 👏 👏 (as voted by the team) Thank you Zoe for going extra miles to deliver great client works consistently and helping with 11K's internal projects passionately over the past few months. Here's some team feedback: - "Zoe improved significantly over the past few months, consistently delivering high-quality work on time." - "Zoe is always eager to learn and assist." - "Zoe has proven herself by initialling business trip to Shanghai and gone above and beyond to client works." - "I'd like our team to acknowledge Zoe's dedication, contribution and celebrate her hard-work spirit." Well done and keep up the great works and inspiring spirit, Zoe! 🏅 #welldone #celebration #dreamteam #11Kconsulting    

📩 𝑨 𝑳𝒆𝒕𝒕𝒆𝒓 𝒕𝒐 𝑶𝒖𝒓 𝑽𝒂𝒍𝒖𝒆𝒅 𝑪𝒍𝒊𝒆𝒏𝒕𝒔, 𝑷𝒂𝒓𝒕𝒏𝒆𝒓𝒔 𝒂𝒏𝒅 𝑭𝒓𝒊𝒆𝒏𝒅𝒔 As 2024 draws to a close, the 11K | China-Specialist Communications Consultancy team and our Founder and MD Sally Maier-Yip 葉運珍 ✨ would like to say a big 𝑻𝒉𝒂𝒏𝒌 𝒀𝒐𝒖 to you all for being part of a fruitful and rewarding year. As our clients’ trusted China-specialist communications consultancy, we are delighted to have helped so many tap into these growth opportunities and achieve their business goals in the Chinese market, both locally and globally, this year. Here are just a few of the successes we achieved for our clients during 2024: 🏅 Secured over 200 quality pieces of Chinese press coverage for our luxury property and luxury lifestyle clients in the UK, Dubai, Vancouver and beyond. 🏅Organised a successful 300-attendee fashion catwalk show event and partnership between St James (part of The Berkeley Group) and Jimmy Choo Academy (JCA) in White City Living, plus a series of workshops with Jimmy Choo and Lucy Choi. 🏅Helped the Bryanston, Hyde Park development build their brand profile and make meaningful business connections at the annual Luxury Property Show in Shanghai. 🏅Advised our luxury property and hotel clients on their Chinese digital marketing strategy; from messaging creation and content marketing on WeChat and Little Red Book, to influencers’ campaigns and digital ad campaigns. 🏅Succeeded in increasing sales and bookings for our high-end restaurant clients in London and France, with a consistent monthly percentage from Chinese diners. We’re also proud to highlight some of our own achievements at 11K this year: 🌟 Successfully launched 11K’s new branding and website after a year’s preparation and in anticipation of our upcoming 10th anniversary in 2025. 🌟 Retained our long-term relationships with some of the world’s leading property-related companies: ADAM Architecture, St James, Keturah (Dubai), HBA Residential, Raffles London at The OWO, Native Land, and FEC UK. 🌟 Celebrated our superb Account Director Irene Tan’s five years at 11K, as well as zero employee turnover during that time. 🌟 Recruited a strong Shanghai-based Head of China, Julia Wang, to improve our capabilities and networks in China and the region. 🌟 Contributed to high-profile conferences and media in London and Dubai, such as Future Hospitality Summit’s Branded Residences Forum, Global Britain Trade Expo, Influence magazine, and many more. Thank *you* for your continued support, trust and friendship over the year. We eagerly look forward to achieving more remarkable and impactful things together in 2025 – which also marks 11K’s 10th anniversary. 🥂 Watch this space, we have some exciting news to announce! 𝑾𝒊𝒔𝒉𝒊𝒏𝒈 𝒚𝒐𝒖 𝒂𝒍𝒍 𝒕𝒉𝒆 𝒋𝒐𝒚𝒔 𝒐𝒇 𝒕𝒉𝒆 𝒇𝒆𝒔𝒕𝒊𝒗𝒆 𝒔𝒆𝒂𝒔𝒐𝒏 𝒂𝒏𝒅 𝒂 𝒗𝒆𝒓𝒚 𝒉𝒂𝒑𝒑𝒚 𝒏𝒆𝒘 𝒚𝒆𝒂𝒓!🎄❤️ Very best wishes, Sally and the 11K team #11KConsulting #Communications #ThankYou

What's happening this weekend? Our team, Zoe Meizhi Wei and Julia Wang, are now attending and assisting our clients with Chinese media and business meetings at the LPS Shanghai - Asia-Pacific's largest international property exhibition in Shanghai, China, this weekend. If you are there and want to learn more about how to grow your China market share and share of voice, come and say hello! 👋 #realestate #China #events #communications

👏 Celebrating team's milestone 👏 Hugest congratulations to Irene Tan, Account Director, for reaching her 5th year anniversary at 11K | China-Specialist Communications Consultancy this month. We interviewed Irene about her "𝟱 𝗛𝗮𝗽𝗽𝗶𝗲𝘀𝘁 𝗮𝗻𝗱 𝗣𝗿𝗼𝘂𝗱𝗲𝘀𝘁 𝗠𝗼𝗺𝗲𝗻𝘁𝘀 𝗮𝘁 𝟭𝟭𝗞 𝗢𝘃𝗲𝗿 𝘁𝗵𝗲 𝗣𝗮𝘀𝘁 𝟱 𝗬𝗲𝗮𝗿𝘀"... read more below: 🎉 𝗠𝘆 𝟱 𝗣𝗿𝗼𝘂𝗱𝗲𝘀𝘁 𝗠𝗼𝗺𝗲𝗻𝘁𝘀: 🏅 Surviving the challenges of Covid-19 with 11K and becoming the company’s first-ever full-time employee in 2021. 🏅 Leading a team of more than five members for the first time in my career. 🏅Achieving almost 100% client satisfaction and being promoted to Account Director in early 2024. 🏅 Watching junior team members rate our company 10/10 and make progress in their careers. 🏅 Becoming 11K’s longest-standing employee, soon celebrating my 5-year milestone in January 2025. 🎉 𝗠𝘆 𝟱 𝗛𝗮𝗽𝗽𝗶𝗲𝘀𝘁 𝗠𝗼𝗺𝗲𝗻𝘁𝘀: 🌟 Receiving a job offer from 11K just one month after relocating to London from Hong Kong in 2019. 🌟 Having Sally and the team fly to Spain to attend my wedding ceremony in 2023. 🌟 Feeling a sense of joy every time a client acknowledges our hard work or renews their contract with us. 🌟 Enjoying every year’s Christmas feast and company away day – great food, great company, and lots of fun! 🌟 Achieving work-life balance and growing with 11K, from being a single lady to becoming an expectant mom. Thank you Irene sincerely for all your amazing contribution, commitment and cheers over the years. We all LOVE working with you and only wish you all the best for your growing family and a very bright and happy future ahead! ♥️ #dreamteam #milestone #work #celebration

Celebrating client x team success 👏 Last week, we at 11K | China-Specialist Communications Consultancy are so proud to have helped our client St James, a proud member of the UK's leading developer Berkeley Group Plc, to successfully host an exclusive fashion catwalk show -- in partnership with JCA | London Fashion Academy, for the first time. Held at the White City Living in West London, this remarkable show, named "Reflection", marked the key phase of a three-part creative collaboration between St James and the iconic shoe designer Prof Jimmy Choo's JCA Fashion Academy over the past few weeks. Some 300 VIP guests, including Prof Jimmy Choo, celebrities such as Karen Millen, influential business figures, and top Western and Chinese social media influencers, were treated to the "Best of the Best" fashion collections from JCA's talented designers. The event wonderfully transformed White City Living into the most vibrant cultural hub, fostering creativity and connection in London. Hugest thanks to our amazing client, St James; partner JCA; sponsors; and guests for making this event a real success!🌹 #realestate #fashion #11Kconsulting #WhiteCityLiving #success

🎉𝐇𝐚𝐩𝐩𝐲 𝐓𝐞𝐚𝐦 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭 🎉 We are so pleased to welcome Yan Chen, who joined us as Senior Account Manager at 11K | China-Specialist Communications Consultancy earlier this month. Yan is a UK-China communications specialist with over 13 years of experience in content creation, digital PR, and national-level marketing and publicity campaigns for Chinese, British and international audiences. At 11K, Yan leads China-focused communications strategies and integrated campaigns for key clients in the luxury property and architecture sectors, driving all aspects of deliverables from strategy development to execution.    Before joining 11K, Yan served as Head of Communications at a family office and Head of China Communications at a multinational business park developer, where she worked closely with the Chairman and other high-ranking executives, as well as high-net-worth clients. This experience gave her an in-depth understanding of the commercial and residential property markets, the art and auction industry, and the education sector. Yan began her career as a journalist, which allowed her to develop the skillsets to transform complex and technical information into engaging narratives, tailored to a wide range of audiences across traditional, digital and multimedia channels. Based in London, Yan is fluent in English, Mandarin and Cantonese. #dreamteam #welcome #11kconsulting

🎉CLIENT NEWS: Our client, Almacantar, is introducing The Bryanston, Hyde Park, a super prime residential development at the prestigious north-eastern entrance of historic Hyde Park, to the China market. The Bryanston features 54 exclusive residences, offering one- to six-bedroom apartments. With a prime location in central London, extraordinary views, and world-class amenities across two floors, the residences epitomise the best of city life, immersing residents in London's lush greenery and providing unparalleled access to Britain's premier shopping destinations. These beautifully designed homes were positively featured in eight leading media outlets from China. Some of the most renowned titles include Harper's Bazaar, Vogue China, GQ China, Sina, Tencent, and Esquire. 🛎️  Headline: - The Bryanston, Hyde Park Sets a New Standard for London Living   💡 Key insights：   📍 Excellent Location: The Bryanston is perfectly positioned among three Royal Parks and is just minutes from Britain's premier shopping destinations, including Selfridges. The sophisticated districts of Mayfair and Marylebone are also just moments away. 🏊🏻 World-class Amenities: Each amenity is carefully considered to serve the worlds of work, play, and relaxation. They include a 25-meter indoor swimming pool, a hydrotherapy pool and spa with private treatment rooms, a cinema room, a business suite, and a one-of-a-kind children’s play space.   🎨 Masterpiece Design: Designed by renowned architect Rafael Viñoly, the residences boast striking curves and oversized floor-to-ceiling windows. To complement the impressive exterior, Almacantar has chosen world-class designers like Millier London, David Collins Studio, Albion Nord, and StudioMorey to craft the interiors. Read the full article (in Chinese) at the link in the Comment below. #LondonPrimeProperty #TheBryanston #11KConsulting #ChinaMarket

🎉 Happy Team News 🎉 We are most delighted to share the promotion of Yuhong Zeng to Digital Marketing Manager, at 11K | China-Specialist Communications Consultancy, effective immediately. Since joining 11K, Yuhong has successfully led and delivered numerous Chinese social media and digital marketing campaigns for our esteemed property, hotel and restaurant clients in the UK and France, with positive branding impact and commercial success. Yuhong has also been instrumental to improving the team's digital marketing and design capabilities; and the company’s recent rebranding exercise. Many congratulations Yuhong for the most well-deserved promotion. Keep growing and shining! #dreamteam #promotion #digitalmarketing #communications