About
started, funded…
Articles by Daniel
Contributions
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How do you improve your MVP with customer feedback?
My favourite MVP is a quiz or an assessment. If I can get people filling in quizzes they must be interested in the topic. As an added bonus the quiz questions provide invaluable data that reveals valuable insights about what people are trying to achieve. For example, an MVP for a fitness business would be an “Are you really ready to get fit? Answer 10 questions and find out”. You can use ScoreApp to set this up easily and cheaply.
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How do you segment and target your email audience based on their behavior, preferences, and interests?
In 2015, we launched an online assessment for leaders to evaluate their personal brand - the “Key Person of Influence Scorecard”. After someone completed the 40 question quiz, it produced a dynamic dashboard and a PDF report with custom recommendations. This simple tool struck a chord and over 90,000 people completed it. Each of the 40 questions also told us a lot about our clients. It gave us a treasure trove of data that was perfect for segmentation. Since then we’ve launched dozens of scorecards to enrich and segment data. There’s no better way to collect data from a large number of people, at speed than a well designed quiz or assessment that gives people something of immediate value.
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How can you identify and target your ideal niche market for your personal brand?
A great example is the Doctor-turned-YouTuber Ali Abdaal. Ali discovered that being a doctor wasn’t what he expected and when he looked at people in the profession who were 10-20 years older he didn’t see examples he aspired to emulate. At the same time, Ali had been sharing his university journey on YouTube and teaching students about productivity, happiness and “life hacks”. He loved this work and decided to take the bold step to leave medicine and build his YouTube channel. To do this he clarified the problems his audience we’re struggling with using surveys. He focused his content on the issues that mattered most to people. He also developed a range of products and services to augment his YouTube ads revenue.
Activity
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You’re sitting at dinner with your family. Fork in hand. A peaceful moment. Then, bang. Some terrible news drops. A financial issue. A logistical…
You’re sitting at dinner with your family. Fork in hand. A peaceful moment. Then, bang. Some terrible news drops. A financial issue. A logistical…
Liked by Daniel Priestley
Experience & Education
Volunteer Experience
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Mentor
Key4Life.
- Present 7 years
Social Services
Key4Life is an initiative to prevent young men, coming out of prison, from reoffending. Often I work with ex-drug dealers coming out of prison. They are often viewed as bad people but my experience with them tells me otherwise. They are essentially young entrepreneurs who chose a bad product to get started with.
I see an opportunity to help them choose a better business opportunity. I want to teach them that they have entrepreneurial talent and they could choose a better product to…Key4Life is an initiative to prevent young men, coming out of prison, from reoffending. Often I work with ex-drug dealers coming out of prison. They are often viewed as bad people but my experience with them tells me otherwise. They are essentially young entrepreneurs who chose a bad product to get started with.
I see an opportunity to help them choose a better business opportunity. I want to teach them that they have entrepreneurial talent and they could choose a better product to sell. A little bit of intervention goes a long way with these guys.
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Fundraiser
charity: water
- Present 11 years 1 month
Poverty Alleviation
The work of Scott Harrison and the team at Charity Water is nothing short of remarkable. They've taken over 4M people out of water poverty. There's still over 700M people in the world who do not have easy access to clean drinkable water so there's still a lot to be done.
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Co-Founder
Dent Global Giving
Over the past 5 years we have raised over £350K for various charities and causes. We compiled the Dent Giving Report to showcase the work we’ve focused on. You can see the report here:
http://dent.global/
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Patron
Peace One Day
Civil Rights and Social Action
Peace One Day’s objective is to institutionalise Peace Day 21 September. Throughout the years, millions of people have been active on Peace Day in every country of the world, and hundreds of organisations have carried out life-saving activities in areas of conflict.
Find out more: http://www.peaceoneday.org
Dent has been instrumentally involved with Peace One Day’s efforts, not only donating £7000 in 2012, but also holding a series of events to generate over £230K in funds for…Peace One Day’s objective is to institutionalise Peace Day 21 September. Throughout the years, millions of people have been active on Peace Day in every country of the world, and hundreds of organisations have carried out life-saving activities in areas of conflict.
Find out more: http://www.peaceoneday.org
Dent has been instrumentally involved with Peace One Day’s efforts, not only donating £7000 in 2012, but also holding a series of events to generate over £230K in funds for the organisation:
"From 2010 to 2012, Dent and Platinum Property Partners used their connections and influence to run a series of events to showcase Peace One Day. These events generated 30 new patrons and raised over £230,000 at a crucial time for the charity. It shows that even a new business, in a recession can do amazing things to create change in the world". Steve Bolton, CEO of Platinum Property Partners and Head Patron for Peace One Day. -
Advisor
The Hunger Project
- Present 13 years
Economic Empowerment
The Hunger Project is a global, non-profit, strategic organization committed to the sustainable end of world hunger. Our vision is a world where every woman, man and child leads a healthy, fulfilling life of self-reliance and dignity.
Find out more: http://www.thp.org -
Patron
GLOBAL ANGELS LTD
Civil Rights and Social Action
The Global Angels foundation is an international charity transforming disadvantaged communities around the world. Our goal is to develop, fund and replicate highly innovative and sustainable solutions across the globe.
Find out more:http://www.globalangels.org -
Contributor
The Prince's Trust
The Princes Trust programmes give young people the practical and financial support they need to stabilise their lives. They help develop key skills, confidence and motivation, enabling young people to move into work, education or training.
Dent's Discovery Sessions were used to raise money for The Princes Trust. In 2014 and 2015 £5000 was donated to the organisation. -
Volunteer
The Bates Foundation
Children
The Bates Foundation mentors and sponsors over 2,000 orphans and street children living in poverty through The Warrior Academy Character Development programme. The programme guides the children on an ongoing journey to take them out of poverty, into full health and into full time education. The charity has already impacted more than 100,000 lives, provides full time employment to over a dozen staff in Africa and Asia and is expected to expand across 5 continents in the next 2 years.
Publications
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Scorecard Marketing
Rethink Press
BUSINESS SUCCESS STARTS WITH LEAD GENERATION
The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm leads. Scorecard marketing is the perfect tool to achieve this, attracting a steady stream of qualified leads and engaging with the right people.
Read Scorecard Marketing and learn how to:
Predictably generate large numbers of warm leads every week
Collect data and recognise buying signals…BUSINESS SUCCESS STARTS WITH LEAD GENERATION
The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm leads. Scorecard marketing is the perfect tool to achieve this, attracting a steady stream of qualified leads and engaging with the right people.
Read Scorecard Marketing and learn how to:
Predictably generate large numbers of warm leads every week
Collect data and recognise buying signals early
Identify the underlying reasons each individual might want your offer
Treat every customer in a personalised way
Create a permanent digital asset that improves your marketing and sales results for years to come -
24 Assets - Create a digital, scalable, valuable and fun business that will thrive in a fast changing world
Rethink Press
In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media.
Sadly, most companies don’t perform this way. Most entrepreneurs aren’t building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn’t pay off.
This book…In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media.
Sadly, most companies don’t perform this way. Most entrepreneurs aren’t building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn’t pay off.
This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your organisation into something scalable, digital, fun and capable of making an impact.
It’s time to, stand out, scale up and build a business that has a life of its own. Start now by reading this book.
Reviews:
“This book is a powerful new look at how to build;a business that makes an impact in the world.”
Paul Lindley, Founder of Ella’s Kitchen
“24 Assets offers a fresh look at how to advance your business in the digital age. If you want a business that scales and achieves value, you’ll need to develop the business assets prescribed in this book.”
Dale Murray CBE, Entrepreneur and Angel Investor
“Now is the time to build businesses that have a huge impact. That means becoming successful and making a difference beyond philanthropy – it’s about embedding values to build value. This book shows you how to do both.”
Lord Dr Michael Hastings CBE, KPMG
“A powerful system for building a business;that is robust, valuable, enjoyable – an asset.”
Andrew Griffiths, Australia’s #1 Entrepreneurial Author
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Oversubscribed
Capstone/Wiley
Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
In Oversubscribed…Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. -
Entrepreneur Revolution
Wiley & Sons
The world is embarking on a new age. The age of the entrepreneur, the agile small business owner, the flexible innovator. The days of the industrial age are over. It’s time to break free from the industrial revolution mind-set, quit working so hard, follow your dream and make a fortune along the way. The slow dinosaurs of the industrial age are being outpaced by fast-moving start-ups, ambitious small businesses and technological innovators. Entrepreneur Revolution is a master class in gaining…
The world is embarking on a new age. The age of the entrepreneur, the agile small business owner, the flexible innovator. The days of the industrial age are over. It’s time to break free from the industrial revolution mind-set, quit working so hard, follow your dream and make a fortune along the way. The slow dinosaurs of the industrial age are being outpaced by fast-moving start-ups, ambitious small businesses and technological innovators. Entrepreneur Revolution is a master class in gaining an entrepreneurial mind-set, showing you how to change the way you think, the way you network, and the way you make a living. Successful entrepreneur Daniel Priestley will show you how to embrace the Entrepreneur Revolution and thrive in the new age.
• From a successful entrepreneur who is reaping the rewards of the entrepreneurial age
• How to shift your mind-set and think like an entrepreneur
• Ways to adapt your lifestyle to be more successful -
Key Person of Influence
Rethink Press
Every industry revolves around Key People of Influence Their names come up in conversation. They attract opportunity. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This book shows that there is a strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by reading this book.
Projects
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TEDxNottingHill
TEDx events are independently run TED events. TEDxNottingHill was one of the world’s first TEDx events to be held. It attracted 100 delegates and was hosted at the historical Tabernacle building. Click the link to watch.
Honors & Awards
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Finalist - Technology Company of the Year
British Data Awards
The British Data Awards is an annual campaign that discovers and celebrates the UK’s data success stories. Organisations taking part in our fourth edition include 14 FTSE 100 heavyweights, tech unicorns, innovative start-ups, public sector pioneers, not-for-profit organisations, and everything in between
https://predatech.co.uk/british-data-awards-2024-finalists/ -
Finalist: Technology Entrepreneur of the Year
Great British Entrepreneur Awards
The GBEAs recognise British entrepreneurship. The technology entrepreneur of the year award is in recognition of entrepreneurs are harnessing the power of new technology at the core of their business.
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WInner: Scale Up Entrepreneur of the Year
Great British Entrepreneur Awards
Scale-Up Entrepreneurs are individuals who have successfully navigated the initial stages of business and are now focused on rapidly expanding their operations. These fast-growth, scaling businesses are committed to economic growth; they drive job creation and boost revenue. These entrepreneurs are all about strategic scaling, operational efficiency, and building a solid foundation for sustained success.
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Finalist: Technology Company of the Year (Small)
UK BUsiness Tech Awards
The UK Business Tech Awards celebrate the UK’s finest tech businesses and rewards innovative and exceptional application of technology to transform and grow businesses.
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Finalist: Technology Innovation Award
Lloyds British Business Excellence Awards
The Lloyds Bank British Business Excellence Awards is the UK’s most prestigious awards programme celebrating the innovation, success, and resilience of British business.
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Winner: Entrepreneur of the Year
Business Champions Awards
https://businesschampionawards.co.uk/the-awards/
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Finalist: Best New Business
SME National Business Awards
We were thrilled to be recognised as a finalist for the best new business in the SME awards.
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Finalist: Best Use of Data and Technology in Marketing Activities
The Drum Awards
ScoreApp was named as a finalist for this prestigious award. Ultimately we were runners-up to Spotify!
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Finalist: LDC Entrepreneur of The Year
Lloyds Business Excellence Awards
It was wonderful to be a finalist for this award recognising entrepreneurship in the UK.
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Winner: Business Advisor of the Year
Growing Business Awards
This award was judged by an expert panel who were looking for excellence in delivering effective business advice. Dent Global won this award for our work with entrepreneurs on standing out, scaling up, and making an impact in the world.
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Winner: Virgin Atlantic and Delta Airlines Business Enabler of the Year
Lloyds Business Excellence Awards
This award signifies outstanding achievement in unlocking the potential for customers/clients. Judged by a panel of experts, the nature of this award looks at the uplift on output that was directly impacted by the entrants. Dent Global won this award for its work with entrepreneurs to stand out, scale up and make a possitive difference through business.
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Finalist - Investors in People Awards
Investors in People
This award recognises Dent as a global leader in how we support our people to do their best work and go home feeling happier, healthier and stronger. Being shortlisted in the 10-49 employees category in The Investors in People Awards 2019 is an achievement everyone at Dent is really proud of.
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Investors in People - Gold Standard Award
Investors in People
Investors in People has set the standard for better people management. It is a recognised accreditation held by 14,000 organisations across the world. The Standard defines what it takes to lead, support and manage people well for sustainable results. The GOLD Standard award is given to the top 15% of IiP companies and is a significant achievement that recognises a superior culture of happy and high performing people.
Based on 25 years of leading practice, the Investors in People…Investors in People has set the standard for better people management. It is a recognised accreditation held by 14,000 organisations across the world. The Standard defines what it takes to lead, support and manage people well for sustainable results. The GOLD Standard award is given to the top 15% of IiP companies and is a significant achievement that recognises a superior culture of happy and high performing people.
Based on 25 years of leading practice, the Investors in People Standard is underpinned by a rigorous assessment methodology and a framework which reflects the very latest workplace trends, essential skills and effective structures required to outperform in any industry. -
The Business Book Awards (Finalist: Thought Leadership Book of the Year)
The Business Book Awards
Title: 24Assets
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Top 10 Business Advisor (Winner: Leadership and Management)
Enterprise Nation
Selected from over 350 candidates and 6000+ votes this award was sponsored by Experian.
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Power 100 List - Most influential entrepreneurs in the UK.
Fresh Business Thinking
Smith & Williamson - Power 100 List
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Investors in People Core Standard
Investors in People
Investors in People has set the standard for better people management. It is a recognised accreditation held by 14,000 organisations across the world. The Standard defines what it takes to lead, support and manage people well for sustainable results.
Based on 25 years of leading practice, the Investors in People Standard is underpinned by a rigorous assessment methodology and a framework which reflects the very latest workplace trends, essential skills and effective structures required…Investors in People has set the standard for better people management. It is a recognised accreditation held by 14,000 organisations across the world. The Standard defines what it takes to lead, support and manage people well for sustainable results.
Based on 25 years of leading practice, the Investors in People Standard is underpinned by a rigorous assessment methodology and a framework which reflects the very latest workplace trends, essential skills and effective structures required to outperform in any industry. -
Fast Starter 100 List
BRW Magazine
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Guinness World Record - Largest Business Speed Networking Event
Guiness World Records
The event took place at the Mermaid Theatre, Blackfriars, London on Friday, October 17 2014 and involved 487 business networkers plus a support team of 35.
The record-breaking activity took 1 hour and 18 minutes and involved each networking participant to speak with 22 others.
The event was adjudicated by official GUINNESS WORLD RECORDS adjudicator Mark McKinley, who also announced the good news that the record had been set. -
9th Fastest Growing Company in Australia - Entrevo
Smart Company Awards
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Finalist - Management Book of the Year
Chartered Institute of Management
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Personality of Year - Runner-up
London Lifestyle Awards
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Winner - Entrepreneur Challenge
XL Foundation
Languages
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English
Native or bilingual proficiency
Organizations
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EO
Learning Chair, London Chapter
-EO is a network of 8000+ entrepreneurs in 40+ countries who have met the EO criteria for membership.
Recommendations received
34 people have recommended Daniel
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We need to redefine wealth in 2025... The default definition of wealth is simple: - More money - More fancy things - More status symbols But true…
We need to redefine wealth in 2025... The default definition of wealth is simple: - More money - More fancy things - More status symbols But true…
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