GU (retailer)

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G.U. Co., Ltd.
株式会社ジーユー

Company type	KK
Industry	Fashion retail
Founded	21 February 1973 (1973-02-21)
Headquarters	Minato, Tokyo , Japan
Number of locations	455
Parent	Fast Retailing
Website	gu-global.com

G.U. (ジーユー, jīyū) is a Japanese discount casual wear designer, manufacturer and retailer, with 451 stores (As of 31 May 2022^[update]) across Japan.^[1] It is fully owned by the company Fast Retailing, which is better known as the owner of the retail chain Uniqlo. The name is a pun of the word jiyū (自由), meaning "liberty, freedom" (from high cost clothing). Its signature product is a pair of jeans, which costs 990 yen. As of November 2023^[update] there are 472 locations.^[2]

GU opened its first shop in Chiba in October 2006^[3] as a more affordable concept in fashion than Uniqlo. In 2013, the company opened its first overseas shop in Shanghai.^[4] In 2018, G.U. opened its first store in South Korea.^[5][6] In 2022, G.U. opened its first pop-up store in the United States at New York City.^[7][8] G.U. opened its first permanent flagship store outside Asia in New York City at the SoHo area in September 19, 2024. The pop-up store, which opened in 2022, has closed in August 2024.^[9]

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