Canada Life Centre

Canada Life Centre

The Phone Booth[1][2]
Canada Life Centre as the MTS Centre in 2010.
Canada Life Centre Location in Manitoba Show map of Manitoba Canada Life Centre Location in Canada Show map of Canada
Former names	True North Centre (planning/construction) MTS Centre (2004–2017) Bell MTS Place (2017–2021)
Address	300 Portage Avenue
Location	Winnipeg, Manitoba, Canada
Coordinates	49°53′34″N 97°8′37″W / 49.89278°N 97.14361°W / 49.89278; -97.14361
Owner	True North Sports & Entertainment
Operator	True North Sports & Entertainment
Capacity	Ice hockey: 15,321 Concerts: 16,345
Record attendance	17,000 (Metallica concert - September 13, 2018)[3]
Surface	Ice
Construction
Broke ground	April 16, 2003[4]
Built	April 2003 - November 2004
Opened	November 16, 2004
Construction cost	CA$133.5 million ($230 million in 2023 dollars[5])
Architect	Sink Combs Dethlefs Number TEN Architectural Group Smith Carter
Project manager	Hammes Company
Structural engineer	Martin/Martin, Inc. / Crosier Kilgour[6]
Services engineer	M*E/MCW-AGE[7]
General contractor	PCL Constructors Canada Inc.[8]
Tenants
Winnipeg Jets (NHL) (2011–present) Manitoba Moose (AHL) (2004–2011, 2015–present) Winnipeg Sea Bears (CEBL) (2023–present) Winnipeg Alliance FC (CMISL) (2007, 2010) Winnipeg Ice (WHL) (2023)
Website
Venue Website

Canada Life Centre (formerly Bell MTS Place) is an indoor arena in downtown Winnipeg, Manitoba, Canada. It is the home of the National Hockey League's Winnipeg Jets and their American Hockey League affiliate, the Manitoba Moose.^[9][10][11]

The arena stands on the site of the former Eaton's Winnipeg store, and is owned and operated by True North Sports & Entertainment. The 440,000 square feet^[4] (41,000 m²) building was constructed at a cost of $133.5 million CAD. It opened on November 16, 2004, as MTS Centre, replacing the since-demolished Winnipeg Arena. It has a capacity of 15,321 for hockey and 16,345 for concerts.

With the bankruptcy of the iconic Eaton's retailer, the famed store that was originally constructed in Winnipeg was emptied in late 2001.^[12] Various alternative uses for the building (including residential condominiums) were suggested, but ultimately the arena was deemed to be the most viable and beneficial to the city's struggling downtown by Winnipeg Mayor Glen Murray and True North.^[13] After a small, but emotional resistance to losing the Western Canadian landmark Eaton's building by some locals and the Save the Eaton's Coalition, which inspired a "group hug" of the "Big Store" by a reported 180 people in 2001, the store was demolished in 2002 to make way for the new entertainment complex.

The arena officially opened on November 16, 2004, replacing the aging Winnipeg Arena, which had been in operation since 1955. In recognizing Eaton's history, red bricks were incorporated into the design of the arena façade, evoking the memory of their store that had once graced Portage Avenue. An original store window and Tyndall stone surround is mounted in the arena concourse to house a collection of Eaton's memorabilia. In addition, two war memorials were incorporated into the building.^[12] The Timothy Eaton statue that was once a main feature of the store is also housed on the concourse of the arena, one floor directly above where it stood on the ground floor of the original Eaton's building.^[14]

Originally known as the "True North Centre" during its planning and construction stages, it was named MTS Centre as part of a naming rights agreement with Manitoba Telecom Services (MTS). It was renamed Bell MTS Place on May 30, 2017 following Bell Canada's acquisition of MTS.^[15][16] On June 15, 2021, True North announced that the naming rights had been sold to Winnipeg-based Canada Life Assurance Company under a 10-year agreement, renaming it Canada Life Centre.^[17][18][19] It is often nicknamed "The Phone Booth", due to its naming rights having previously held by telecom companies.^[1][2]

The AHL's Manitoba Moose were the arena's first tenant, from its opening in 2004 to 2011.^[4] The team relocated to St. John's prior to the 2011–12 AHL season to make way for the arrival of the Winnipeg Jets.^[20] The Moose returned to the MTS Centre for the 2015–16 season, making the arena the first (together with the SAP Center at San Jose) to be home to both an NHL team and its AHL affiliate.^[9][10] Only the lower bowl, which has a capacity of 8,812, is used for the majority of Moose home games.^[10]

The arena hosted the AHL All-Star Classic on February 1, 2006, in which Team Canada defeated Team PlanetUSA, 9-4.

From 1972 to 1996, the original Winnipeg Jets played home games out of the now-demolished Winnipeg Arena. Facing mounting financial troubles, the franchise relocated to Arizona after the 1995–96 NHL season and became the Phoenix Coyotes.

The idea of Winnipeg one day returning to the NHL gained momentum after the MTS Centre opened. David Thomson and Mark Chipman were floated as potential owners of an NHL team, although many questions were raised about the MTS Centre's potential suitability as an NHL venue. The arena's capacity was well below that of the next-smallest NHL arena at that time, the Nassau Veterans Memorial Coliseum, which sat 16,170 but lacked modern design elements. Chipman stated that the arena's current size was sufficient for an NHL team due to the unique economics of the local market.^[21]

Prior to receiving an NHL team, the MTS Centre hosted several NHL preseason games. The first was held on September 17, 2006 between the Edmonton Oilers and the Phoenix Coyotes (the former Winnipeg Jets) in front of a sold-out crowd, which the Oilers won 5–0.^[22] The NHL exhibition game became an annual event for the MTS Centre, concluding in September 2010 when the defending Stanley Cup champions, the Chicago Blackhawks, led by captain and Winnipeg-born Jonathan Toews, played the Tampa Bay Lightning in front of a crowd of 14,092.^[23]'

On May 19, 2011, The Globe and Mail reported that Mark Chipman and True North were finalizing the purchase of the Atlanta Thrashers, with the intent of moving the team to Winnipeg. Chipman and True North had also floated a proposal to return the Coyotes to Winnipeg though this was declined in favor to keeping it in Phoenix.^[24][25] Twelve days later, True North chairman Mark Chipman, NHL Commissioner Gary Bettman, and Premier of Manitoba Greg Selinger held a press conference at the MTS Centre to announce the deal, which was formally approved by the NHL Board of Governors three weeks later. As part of the transition to the NHL, the arena went through some minor renovations to bring it in line with the league's standards, including construction of additional press boxes, shuttered lighting, flexible rink glass, and an upgraded ice refrigeration system.^[26]

As part of a partnership to subsidize the mortgage of MTS Centre in the wake of the Jets' return, the province reached a 20-year agreement with True North granting it up to $4 million in gaming revenue per-year from designated video lottery terminals downtown. These VLTs would initially be located at the Tavern United sports bar next door to MTS Centre, with the option for True North to construct its own lounge at the nearby Cityplace mall. True North would open a Shark Club sports bar and gaming centre at Cityplace in 2013.^{[27][28][29][30]}

Further improvements were made over the next few years, including concourse improvements, installation of a new HD scoreboard, and the replacement of metal rails with plexiglass to eliminate obstructed views around the arena. A total of 278 premium seats were added to the upper level in 2015, slightly increasing the arena's capacity.^[31]

With a capacity of just over 15,300 for NHL games, Canada Life Centre is currently the smallest permanent arena in the NHL.

In May 2023, the Winnipeg Ice of junior hockey's Western Hockey League announced that for the WHL Championship Series that month, they would play all home games downtown at the larger Canada Life Centre instead of their usual home, the 1600-capacity Wayne Fleming Arena. ^[32] Previously, the Brandon Wheat Kings played select games at the arena due to scheduling conflicts with the Royal Manitoba Winter Fair.

Canada Life Centre co-hosted the 2007 IIHF Women's World Championship with Selkirk, which was won by Canada. Other international matches hosted at the arena included 2005 World Junior Championship pretournament games, the fifth game of the 2007 Super Series between Canada and Russia, and the medal round of the 2011 World U-17 Hockey Challenge.

Canada Life Centre hosted the 2008 Tim Hortons Brier. From 2005 through 2010 (barring the 2007–08 edition that was held in Quebec City), the arena hosted the Grand Slam of Curling's Canadian Open.

On June 15, 2013, the arena hosted UFC 161.^[33]

In professional wrestling, it hosted a broadcast of WWE Raw on February 24, 2020, which was ultimately the final non-hockey event to be held at the arena before the implementation of COVID-19 pandemic restrictions.^[34][35] WWE SmackDown was broadcast from Canada Life Centre on September 30, 2022, as part of WWE's first shows in Canada since the beginning of the pandemic.^[36][35]

On March 15, 2023, All Elite Wrestling (AEW) hosted a live broadcast of Dynamite and a taping of Rampage at Canada Life Centre,^[37] in its second-ever Canadian show. Prior to the event, AEW performer Chris Jericho—a long-time resident of Winnipeg—was honoured by Mayor of Winnipeg Scott Gillingham and Premier of Manitoba Heather Stefanson with a portion of Winnipeg’s Wordsworth Way being renamed Chris Jericho Way, and a Queen Elizabeth II Platinum Jubilee Medal.^[38]

• List of indoor arenas in Canada
• List of indoor arenas by capacity

Wikimedia Commons has media related to Canada Life Centre.

• Official website