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Documents

• Adroll

  Advertiser ID and Pixel ID https://sweetcode.wistia.com/medias/xwr0q08bk0?embedType=iframe&seo=true&videoFoam=true&videoWidth=640

• Automatic Conversion Recovery (ACR)

  What is the Automatic Conversion Recovery (ACR)?​ For many tracking pixels the purchase events only can be tracked, if the customer reaches the purchase confirmation page. That unfortunately is not always the case. Data we collected for over a year shows, that shops almost never track 100% of all possible purchase events. The majority is […]

• Features

  Highlights Pro Features Principles When we decide to include a feature into the Pro version rather than the Free version there are several considerations we make. Following we’ll explain a few of the principles: Features Pixels Pixel Facebook ✔️ Google Universal Analytics ✔️ Google Analytics 4 ✔️ Google Ads ✔️ Hotjar ✔️ Microsoft Ads ✔️ […]

• General Settings

  Exclude User Roles from Tracking With this pro feature, you can exclude certain users’ roles from being tracked by the pixels. PMW detects custom roles that were added to the shop. Those can be excluded from tracking too. Scroll Tracker The Scroll Tracker dispatches a scroll event when a certain scroll depth (in percent) is […]

• Google Ads

  Create a new conversion in Google Ads How to set up a purchase conversion in Google Ads https://sweetcode.wistia.com/medias/vcuj59kbm6?embedType=iframe&seo=true&videoFoam=true&videoWidth=640 1. Open Conversions in Google Ads 2. Initiate a new conversion action 3. Choose conversion type “Website” 4. Scan your domain 5. Create conversion manually 6. Configure the Google Ads conversion settings Use the following default settings. […]

• Google Analytics

  Connect an existing Google Analytics 4 property https://sweetcode.wistia.com/medias/rcc3qzb25l?embedType=iframe&seo=true&videoFoam=true&videoWidth=640 Open the admin interface of your Google Analytics account and select your Google Analytics 4 property. Google Analytics 4 API Secret 1. Open the admin interface for the GA4 property. 2. Open the website data stream. 3. Open the API secret setup menu. 4. Start creating a […]

• Hotjar

  Hotjar site ID https://sweetcode.wistia.com/medias/z9tjk5eia7?embedType=iframe&seo=true&videoFoam=true&videoWidth=640 Setting up the Hotjar pixel is very simple. After you open your Hotjar account for your site, you only need to click on the Trackingbutton in the top right and copy the ID. This is the Hotjar site ID which you’ll have to set in the plugin. 1. Open your Hotjar account. 2. Click on […]

• LinkedIn

  https://sweetcode.wistia.com/medias/vvyiav46ft?embedType=iframe&seo=true&videoFoam=true&videoWidth=640 Event Setup https://sweetcode.wistia.com/medias/zrrp8aq4g0?embedType=iframe&seo=true&videoFoam=true&videoWidth=640 We’ll show how to set up the Purchase event. The same steps apply to all other events. Then click on Next step.

• Meta (Facebook)

  Find the pixel ID​ Follow this guide by Meta (Facebook) to Create and install a Meta (Facebook) pixel. Implemented events Meta (Facebook) event e-commerce WooCommerce implemented Add payment info ✔️ ✔️ Add to cart ✔️ ✔️ ✔️ Add to wishlist ✔️ ✔️ ✔️ Complete registration Contact Customize product Donate Find location Initiate checkout ✔️ ✔️ ✔️ […]

• Microsoft Advertising (Bing Ads)

  Setting up the UET tag Setting up the purchase conversion​ We will set up a new purchase conversion goal, using a purchase event. It is different in the way, that we don’t use a destination URL (like in most setup guides), but by using a purchase event. It is much less error-prone and works equally well. […]