Privacy. That’s Apple.

Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in.

Apple Intelligence.

Great powers come
with great privacy.

Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

On-device
processing
allows Apple Intelligence to be aware of your data without collecting your data.

Private Cloud Compute extends the privacy of Apple devices for more complex requests.

Get the latest on Privacy.

Our values lead the way.