Bandai Namco’s Purpose

Do you wish to enjoy every single day to the fullest, to smile more?
What we want is for people like you to always have a reason to smile.
To bring more joy into your everyday life, and make play a natural part of it.
While working on this goal,
thinking hard of what new types of play we could introduce
into the lives of people all around the world,
we're having quite a lot of fun ourselves.

What We Do

With IP (characters and other intellectual property) at the core of our business,
we deliver deep and lasting, quality content and diverse entertainment to fans around the world
through home console games, network contents, and ASOBI Entertainment.

Home Console Games

We are actively releasing a wide variety of titles leveraging the characteristics and strengths of various home video game consoles.

We are delivering to the world a wide range of game genres based on our robust portfolio of IPs, with titles such as “Mobile Suit Gundam” and the “Tales of” series. Customers will also find many games that appeal to a broader audience, such as the Japanese drum-based rhythm game, “Taiko No Tatsujin” series, double Guinness World Records holder, the “TEKKEN” series, and the highly acclaimed, dark fantasy world of “ELDEN RING” (Japan published under FromSoftware Inc. / all other regions published under Bandai Namco Entertainment).
Network Contents

We are promoting a large portfolio of contents worldwide, utilizing the worldview of our unique and appealing IPs, such as “DRAGON BALL” and “THE IDOLM@STER” series, to be enjoyed on mobile and PC.

We are connecting fans and creating excitement that can only be found through online contents with notables such as the smartphone game app, “DRAGON BALL Z Dokkan Battle” and “ONE PIECE Bounty Rush,” both enjoyed by players around the world.
ASOBI Entertainment

We are providing services that can enrich lifestyles by creating new forms of entertainment that are not limited to what is considered traditional within the game business.

We are creating digital and physical forms of entertainment using our extensive line of resources such as the “MIRAIKEN studio” where various of our IPs are brought to life through the use of xR technologies, the entertainment commerce site, “ASOBISTORE,” where we offer a robust line-up of Bandai Namco Group original products, and the live streaming platform, “ASOBISTAGE,” where we stream events and concerts of various IPs online in real-time.

International Offices

Please visit our regional website for more information on each region's products and services.

Press

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“We want to connect with our fans around the world in deeper, wider, and more complex ways.”
Under Bandai Namco Group’s Purpose, “Fun for All into the Future,” as set in the Mid-term Vision, “Connect with Fans,” Bandai Namco Entertainment aims to connect with fans around the world through our portfolio of IPs (Intellectual property, such as characters and brands).

In our first step with the new management structure last fiscal, we have formulated a strategy for medium to long term growth based on the discussions with our various stakeholders such as our fans, business partners, and employees.

We will strategically carry out the optimized title portfolio covering all aspects of the game business which will be the main pillar for this fiscal year. Furthermore, we will enhance the internal development function, and better align with external developers to build a more rigid development framework.
We believe that entertainment holds endless possibilities. Under our two basic policies of “deep and lasting, quality content” and “diverse entertainment,” we aim to deliver various forms of entertainment that exceeds the expectations of our fans.

We strive to deliver a new experience unique to Bandai Namco both digitally and physically to connect fans across the globe by taking advantage of the strengths of each Group companies.

Nao Udagawa

President & CEO
Bandai Namco Entertainment Inc.