Better Ads Standards: Least preferred ad experiences
Extensive consumer input and empirical data shaped the Better Ads Standards. While the Coalition’s consumer research was designed to identify the least preferred ad types, it also provides insight into consumers’ evaluation of a far broader range of ad experiences, including those more preferred by consumers. By focusing the definition of Better Ads Standards on the least preferred ad experiences, the Coalition’s methodological approach leaves open the possibility for continued innovation in the development of new ad experiences. Visit the Coalition’s research page to learn more about the other tested ad experiences.
For purposes of the current Better Ads Standards, an “ad” is promotional content displayed on the web as the result of a commercial transaction with a third party.
Learn more about the Content Environments for the Better Ads Standards.
Learn more about the decisions of the Coalition’s Interpretation Panel.
The Coalition has translated the Standards into multiple languages. In cases where the nuances of translation are imperfect, please rely on the English language version.
