About the report
If you treasure it, measure it!
We are thrilled to announce the launch of our latest publication: Audio Measurement – Part I.
This comprehensive report provides an overview of best practices and the latest developments in radio audience measurement.
Part II of the publication will focus on online audio and podcast listening – coming soon.
The paper offers an overview of the methodologies used to measure radio across Europe and beyond. It provides a thorough analysis of the range of techniques, formats and technologies used to measure radio audiences today.
Dive into the intricate landscape of contemporary audio measurement with inspiring examples and innovative approaches.