About Us – Forbes Advisor UK

Table of Contents

Our Mission Our Team Editorial Policies Our Business Our Experts Contact Us

Our Mission

Smart Financial Decisions Made Simple

Forbes Advisor is dedicated to helping you turn your aspirations into reality. We do this by providing you with the information and research you need to make confident, informed financial decisions, so you can get back to doing the things you care about most.

This mission is not something we take lightly. We promise to keep you up to date with how world events are affecting your personal and household finances, and to arm you with clear, impartial, practical guidance you can trust, so that making decisions about your money feels simple, smart, and not stressful.

Our Team

The Forbes Advisor editorial team boasts decades of experience in covering personal and household finances. We’re passionate about helping you make financial decisions and choose financial products that are right for your life and your goals.

The team brings its broad and in-depth industry knowledge to bear on our coverage of consumer finances, including credit, mortgages and loans, saving, investing, insurance and energy. Everything we do is underpinned by research, analysis and expertise.

Editorial Policies

The Forbes Advisor editorial team is independent and objective. Our reviews and “best” rankings are created using strict, published methodologies and are driven solely by the editorial team in concert with industry professionals as needed. Content is informed by in-depth research, independent data gathering, analysis and expert insights.

Our Business

Journalistic integrity is the key to our success. To support our reporting work, our business team (a group separate from our editorial team) reviews our content after it is published to identify potential advertising opportunities. That team then secures remuneration from some of the brands identified in our content.

These commissions enable us to provide expertly written, research-backed, data-rich content for free to our readers. To learn more, visit our advertising disclosure page.

Our Experts

Editorial

Katie Doyle

VP of Content, Forbes Marketplace

Katie is an award-winning journalist who has led the editorial teams at Bankrate, HerMoney, Interest, Bargaineering and Bankaholic. She has covered, assigned and edited personal finance and related content at national web publications and newspapers for more than a decade.

Kevin Pratt

Editorial Director, International

Kevin has previously covered personal finance at MoneySuperMarket and Compare The Market after a 20-year career as a freelance financial journalist. He has appeared on BBC television and radio, ITV, Channel 5, Sky and across the UK commercial radio network, and is regularly quoted in national and regional newspapers and websites.

Laura Howard

Managing Editor

Laura is the former editor at property website Zoopla, and money editor at MoneySuperMarket. She is a regular media commentator within the personal finance sector, including Radio 1’s Sunday Surgery, Radio 4’s MoneyBox and within tabloid and broadsheet newspapers. Laura has authored and co-authored two financial self-help books.

Jo Thornhill

Staff Writer

I am passionate about personal finance issues and helping consumers navigate the world of insurance, credit, savings and pensions. I have been a money journalist for almost two decades, including ten years on the award-winning personal finance desk at the Mail on Sunday.

Mark Hooson

Staff Writer

Staff writer Mark Hooson has been a journalist within the personal finance, consumer affairs and fraud sectors for more than 10 years. He is also Forbes Advisor UK’s resident tech expert. Mark says he thrives on making ‘complicated and dry topics easier to digest’.