Rights & Clearance Case Study: Amazon Prime

Service Provided: Image Guarantee^® for Albert Einstein & Frida Kahlo photos


To deliver a fresh and inclusive advertising campaign for Amazon Prime, a London agency turned to Getty Images. The agency accessed our extensive archives, choosing photos of Albert Einstein and Frida Kahlo. Our Rights & Clearance team provided enhanced indemnification for the influential figures. The end result was a masterful blend of historical imagery with a contemporary message of inclusivity.

Explore the campaign below and see the transformative power of Getty Images' archives in modern brand storytelling.