Because of the projected growth of the creator economy from its current $250 billion to nearly $500 billion in the next three years*, marketers need to better understand the creator ecosystem and how to effectively leverage it for maximum impact.
The digital creator economy is rapidly transforming content production, consumption, and monetization, offering significant opportunities for advertisers who value authentic, relatable content. This economy is driving growth across social platforms, impacting industries such as e-commerce and digital marketing by creating new jobs and boosting brand visibility through creator and influencer partnerships, as well as supporting the growth of a business and technology infrastructure that connects and supports it.
By the end of this course, you will be able to:
- Leverage Your Understanding of the Creator Economy
- Navigate and Collaborate within the Creator Landscape
- Plan, Execute, and Optimize Creator Campaigns
- Mitigate Risks through Legal, Ethical, Brand Safety & Suitability Best Practices
- Capitalize on Emerging Trends in the Creator Economy
*eMarketer, data compiled by Goldman Sachs Research
