When your design team is divided, it’s essential to navigate conflicting objectives thoughtfully. Start by encouraging open discussions where each team member can share their perspective. Clarify the project goals and align everyone on the target audience and the brand's core message. Sometimes, testing different design variations and gathering feedback from stakeholders can help. Focus on data-driven decisions, and always keep the client’s vision in mind. Collaboration is key—leverage everyone's strengths to find the best solution.

There is no division just a better knowledge of the topic! Design is design and the more you know the topic or the more contrast is in the core the better, this will lead you to better results because you have seen both sides of the coin! So, enjoy the play! =D Meetings where your team explains their perspectives with respect are crucial, make it playful so anyone takes it personally... Relate topics, find similar threads, having in mind always the final client and target as a top! Design is not a matter of personal taste at least you are creating a product of "marketing experience" like Apple for instance. This will lead you to refine your process and take advantage of this division. P.S. Your enemy is a better way to know yourself!

Clarify Objectives: Align the team on the primary goals of the design (e.g., target audience, brand values). Encourage Open Discussion: Let everyone share their opinions and reasons behind their preferences. Prioritize User Experience: Focus on designs that benefit the end-user and achieve the brand’s objectives. Test Designs: Create multiple variations and gather feedback from stakeholders or users. Find a Compromise: Blend the best ideas from different perspectives while maintaining design consistency. Consult with Experts: If needed, seek input from a senior designer or external expert for guidance. Stay Objective: Base decisions on data, brand guidelines, and the bigger picture, not personal preferences.