Anthemic Agency

Looking back to October at Anime Impulse in San Mateo, CA. Toyota Motor Corporation promoted the second season of their original anime series, GRIP, which features their GR lineup of vehicles. In the spirit of its unique characters and vehicle lineup, we built out two engaging experiences for fans. The Supra was set against an anime driving scene and guests had the chance to test their reaction time to hitting the gas pedal and brakes against a racing light tree. Depending on their reaction time, guests won a GRIP t-shirt, fanny pack, or an exclusive prize box. The second experience allowed fans to create an AI-generated anime avatar of themselves. Sitting in the GR Corolla or GR86, guests snapped a photo, answered a few personality questions, and the digital experience generated their avatar and matched them with one of the featured vehicles that best fit their driving personality.  #AnthemicExperiences 📸 : Wilson Lee

2020 started with a bang, our Levi's Haus Miami activation in full effect for the XX Chino launch event at Superbowl LIV with Khalid plus a Girl’s Don’t Cry pop up with Verdy. Onto Charleston Food & Wine with our friends at Reach for Toyota's Culinary “Travel, Eat, Repeat” activation, and then… Covid  We pivoted to virtual experiences, like our Levi’s Virtual Tailor Workshop Series, Toyota Mirai Virtual event partnerships with the Infatuation & Variety and our On the Road at Home FLOOD & Fender content series with artists like the Regrettes, Ambre and IDKHOW. We also created, produced and promoted a new C-Suite Series for Salesforce called the Inflection Point with former Wall Street Journal writer Monica Langley, where she interviewed Fortune 500 CEOs from brands including Google, PayPal, Chase, Ford and more. We wrapped 2020 on a high note with a Toyota Partnership with Netflix for the Stranger Things Drive Thru experience in LA and a Toyota Tundra content series alongside Team USA’s Olympic and Paralymic Athletes Red Gerrard, David Boudia and Jarryd Wallace.

It’s hard to believe all that happened at ANTHEMIC in 2019 (Year 6)! We started the year with a campaign to launch Kevin Durant's partnership with high end audio brand Master & Dynamic. We produced Levi's International Women’s Day “I Shape My World” NYC Launch event, the Salesforce Make Change Series continued to make waves at Sundance and Tribeca Film Festivals, JBL Professional Fest got Tricky in Vegas with Run DMC and Khalid, and our Toyota Motor Corporation activations rolled through DEW Tour in Colorado, A3C in Atlanta and AfroPunk in Brooklyn. The cherry on top of what was already an Epic year was our crown jewel, the Levi’s Haus Miami launch at Art Basel in the Wynwood district of Miami. Converting a 55,000 square foot gravel lot into a playground of fashion, art, music and sustainability - all powered by Bio-Diesel and featuring amazing artists Shepard Fairey, Futura, Omahyra Mota, Cey Adams and more! #AnthemicAgency #AnthemicExperiences #Anthemic10 

In 2018 (Year 5), things really started to ramp up for ANTHEMIC. We produced an epic grand opening event for Levi's flagship store in Times Square, kicked off our Salesforce partnership with the #makechangeseries that featured events with Roy Choi and PepUpTech, partied with Pitbull in Vegas at JBLFest, amongst other things. It's hard to imagine where we would be only 5 years later, and we’re so thankful for our amazing partners who’ve helped us get here. #AnthemicAgency #AnthemicExperiences #Anthemic10

Throwback Thursday to Converse Rubber Tracks Live Mexico City, a monumental artist program that gave back to music communities and up-and-coming artists globally. For the Mexico City market we curated and produced a series of live events pairing artists in the program with global talent for amazing one-off performances. Artists included Dinosaur Jr, Washed Out, Phantogram, Against Me, Dum Dum Girls, Hawaiian Gremlin, Ruido Rosa and more. Shout outs to all the bands and to Tavo Montañez (Phantogram poster) and Space Cadet (Against Me poster) for the amazing art!

In 2017 (year 4), Anthemic was getting into gear with big launches including the Toyota C-HR tour and MTV Movie Awards after party, RAV4 launch at the FaderFort SXSW, X Games, DTS Dine In Sound immersive music and food experience with Reggie Watts singing about Broccoli to a feast hosted by Jon & Vinny, Spotify & Hulu's hysterical comedy and music tour, creepy Halloween maze and EDM scare throw down in downtown LA and much more… and we have the pictures to prove it! #AnthemicExperiences #Anthemic10 #AnthemicAgency

What a weekend in Golden Gate Park! We returned to Outside Lands Music Festival with Toyota bringing the Camp Green fun to the festival. Even Ranger Dave and Ranger Ruth couldn't resist a chance to show their skills on the putting green! DIY Camp Kits, San Francisco inspired tote bag designs and a chance to score Outside Lands merch kept the fans coming back for more during an incredible weekend! Photos by Wilson Lee #AnthemicExperiences

Anthemic is proud to support Black Girls Code Summer Camp programs in their key markets across the nation including LA, NYC, SF, Chicago, Atlanta, DC, Raleigh-Durham and next week in Boston! It’s incredible to see the excitement and joy in the faces of these amazing young women, and the coding skills and positive affirmations BGC reinforces reminding them that they too Belong in the Room. #AnthemicAgency #AnthemicExperiences

In 2016 (year three), Anthemic was staying busy. From sustainability to politics and everything in between, 2016’s projects covered the full spectrum! We went to Pitchfork Festival with Clifbar, upcycling bbq plates into playable records featuring Beachhouse and Anderson Paak at the CLIF Recycled Record Lab. Later we traveled to Hawaii to bring CLIF Bar to the KONA Ironman race creating “Beach Shacks” to bring smoothies and Ice Coffee to family and friends rooting for their loved ones. We continued the DTS Space in Los Angeles launching the One Republic "Kids" music video. In a crucial election year, we launched Politicon Los Angeles with the likes of Trevor Noah just after he was named host of the Daily Show, and heated debates between Ann Coulter, Van Jones, Sarah Palin, James Carville and more. We helped Toyota Motor Corporation celebrate Lollapalooza's 25th Anniversary with a surprise Snapchat-invite concert with Leon Bridges, introduced the All-New Prius to crowds at SXSW and Dwell on Design, and came back for round 2 with the Toyota X-Games activation. Huge thank you to all the clients and collaborators who helped us along the way! #AnthemicAgency #AnthemicExperiences #Anthemic10

Spanning 11 seasons and over 100 episodes over 7 years, The Guitar Center Company Sessions on DirecTV featured countless amazing artists that we love. Our favorite episodes, featuring the likes of The 1975, Soundgarden, Damon Albarn, Phantogram, and SNOOP DOGG were shot over 3 nights on the rooftop of a parking garage in Austin, Texas as part of the SXSW Music Festival. Anthemic is proud to have been a part of such an epic series and event. Images by Ryan Hunter #AnthemicExperiences #AnthemicFlashback #Anthemic10 #experientialmarketing