🚀Day 3 of Shipmas, and OpenAI's Sora has landed with a bang— quite literally, as their servers struggle to keep up with demand.
Sora’s text-to-video capabilities are undeniably impressive: Pro users can churn out 500 videos up to 20s long, at 1080p, watermark-free, armed with tools like storyboards, photo-to-video transformations, remixes, and blending. The hype is real, but this isn’t just about Sora. This is about the tsunami that’s coming. 🌊
OpenAI may hold the spotlight right now, but this is a global arms race. Runway, Luma AI, Kuaishou Technology's Kling, MiniMax's Hailuo AI, Tencent's Hunyuan Video are all pushing the boundaries of what's possible. Many people are passionate about one model over another. I think this leaderboard will be constantly shifting and the only thing that's certain is that the Visual AI genie is out of the bottle. 🧞♀️
Here’s how I see the transformation unfolding:
1️⃣ Experimental: We’re in Phase 1 now. Creators animating memes, TikTok experiments, and Instagram reels—playground stuff.
2️⃣ Cost Rationalization: Soon, enterprises will start slashing production costs. I talked to a VFX studio who shared that their team for a major motion picture project recently shrank from 200 to just 6. AI will lower the need for editors, stunt doubles, sound designers, physical set staff (camera, lighting), costume designers etc.
3️⃣ Democratization: Hollywood-grade capabilities in the hands of anyone with a laptop and a dream. The barrier between ideation and execution will disappear.
4️⃣ Real-Time Customization: Hyper-personalized video UX—ads, experiences, and content tailored to individuals in real time. Video and voice becomes the predominant interface.
We’re not inching toward transformation; we’re sprinting. The implications for the $250B film and TV industry and $190B gaming industry are profound. Entire value chains will be rewritten. Entire industries will be reshaped. The world is going to look remarkably different in a decade. 🌎