Clazar

A day late but worth the wait ⏱️ Let's meet another one of the awesome folks that make up Clazar. Say hi to Brand Design Manager Seepiya Sahni 👋 This art school graduate honed her design skills across multiple disciplines from publication design and advertising to brand design studios before finding her niche in #SaaS. Surprising choice for a creative person? Not according to Seepiya. She says, "On the outside it may seem monotonous, but there's a new design problem to solve every day and I absolutely love solving them. That is what I love doing at Clazar. Learning about cloud marketplaces and the potential they have for SaaS businesses has opened a completely new playground for me to use design to communicate our messaging best." There have been two big milestones in Seepiya's journey with Clazar so far–the revamp of our brand identity and the design of our first book. She says, "Working on Clazar's new logo and branding has been my favorite thing because I got the chance to visually represent Clazar's power and maturity. Working on our book 'The Complete Guide to Sales Growth on Cloud Marketplace' gave me a chance to put my publication design skills to use and the results have been just amazing." In addition to fulfilling projects, Seepiya loves the people. "Everyone is at the top of their game and I learn so much from them every day," she says. Outside of work, Seepiya loves to cook and feed people, and she enjoys trying different kinds of food wherever she travels. She also loves exploring new cities and finding quiet corners to make urban sketches of the place in pen and ink, or occasionally with watercolors. Can't take the art out of the art graduate 🖌️🎨 #Clazar #TeamClazar #WorkCulture #RemoteWork #Meettheteam #SaaS

🎄 Christmas came early🎄We're bringing TWO marketplace titans to our LinkedIn Live! Nadav Tzuker from Wiz and Michael Musselman, M.B.A. from Astronomer - two of our all-time favorite cloud sales experts will be joining Trunal B. live on Tuesday. Wiz has skyrocketed 📈 to over $350 million in ARR, attributing a whopping 70% of its total revenue generation to the marketplace. As Wiz's Product Partnerships leader, Nadav has been lightning-fast at transforming marketplace updates into growth playbooks. Michael turbocharged 🚀 Lacework's marketplace growth to triple digits in just one year. Now leading partnerships at Astronomer and advising marketplace leaders through CADy Shack, Michael knows exactly how to decode AWS ecosystem opportunities. 💫 How lucky are we? Hear this panel LIVE as they recap AWS re:Invent 2024's most critical marketplace announcements and what they mean for your 2025 go-to-market strategy. 🎉 Join the party here - https://lnkd.in/g8nRbudH #LinkedinLive #AWSReinvent #AWS #AWSMarketplace #Sales #Partnerships

AWS re:Invent 2024 dropped a wave of transformative updates for marketplace sellers—but what do they really mean for your business? Join us on our first-ever Linkedin Live for a snappy 30-minute deep dive. We'll break down the most significant marketplace and cloud tech announcements, translating these huge updates into actionable strategies. Our co-founder & CEO Trunal B. will unpack everything from new co-sell mechanisms to the groundbreaking "Buy with AWS" feature, and even answer your questions in real-time. AND.. He’ll be joined by a special guest! Stay tuned to find out who.😉 Save your spot right here 👇 #AWSReInvent2024 #ISVStrategy #MarketplaceInsights #CloudSales #AWS #CloudMarketplaces

AWS just dropped some mind-blowing news at re:Invent 2024! Imagine selling through the AWS Marketplace, but from ANYWHERE (yes, really!) with their shiny new button. And get this - they're expanding rewards and incentives for sellers and partners alike! 🍬 Oh, and their new AI chip? It's so fast it'll make your head spin! 🌪️ Curious how this tech party could skyrocket your business? Hit play! ▶️ AWS Partners #AWSreInvent #CloudInnovation #innovation #AWS #CloudMarketplace

The #AWSMarketplace is redefining how businesses sell and scale globally. 🌏 🌎 With its recent announcement that the marketplace now supports offers in four new currencies and non-US bank accounts for disbursement, Amazon Web Services (AWS) has enabled marketplace sellers to: ✅ Price products in local currencies to boost buyer confidence 💴 💶 💷 💰 ✅ Reduce financial risk with stable, predictable cash flows ✅ Cut operational costs tied to foreign transactions ✅ Expand effortlessly into new markets with tailored pricing strategies These updates aren't just about payments—they’re about unlocking your true global potential. 💡 Curious about how these changes can drive your growth? Dive into our blog to discover why multi-currency capabilities are a game-changer for sellers like you, how they can simplify your operations while fueling your expansion. Link in the comments section. #GlobalSales #Expansion #CloudInnovation #CloudSales #AWS

Fresh off the groundbreaking insights from #AWSreInvent and #MicrosoftIgnite, we're teaming up with Partner Insight and Roman Kirsanov to host an intimate and exclusive networking evening. We're excited to invite a select group of GTM changemakers for an evening of discussions with peers who are moving the needle in cloud ecosystems. If you lead your organization's cloud marketplace project and are looking to reset your 2025 strategy, this is the room you want to be in. We'll break down what's really happening beyond the headlines, share actionable marketplace insights, and connect with the most forward-thinking partnership professionals in the industry. Are you ready to be part of this exclusive conversation? 👉 Interested leaders can request their invitation now - https://lu.ma/wmxfq8e4 #CloudStrategy #PartnerEcosystem #TechInnovation

To succeed on cloud marketplaces, you first need to crack the code of cross-functional enablement. On our podcast, Sarah Jackson, Cloud Partnerships leader at UserTesting, revealed insights that are too good not to share! The secret sauce? It's not about complex decks or overwhelming teams with information. It's about speaking each team's language and focusing on REAL value, not just theoretical potential. Key Insights: • Customize your pitch for every team (Sales ≠ Ops ≠ Customer Success) • Break down complex partnerships into "what can you do TODAY?" • Use existing internal frameworks to introduce new opportunities • Obsess over data quality and practical implementation • Never stop iterating Sarah's pro tip: Miller-Heinman's "strategic selling" wisdom - always provide the answer to "What's in it for THEM?" Head to the comments for the podcast link. 👇 #CloudPartnershipStrategy #SaaS #BusinessGrowth #UserTesting #CloudSales

At Clazar, we're all about figuring out the nuances of cloud partnerships. Recently, we had the privilege of getting an unfiltered perspective from MaSonya Scott, GM - Partner Integrations Engineering at Amazon Web Services (AWS) Web Services. Want to know how to be the partner AWS actually notices? Here’s advice straight from the source. 🛞 Be the “squeaky wheel” by creating a compelling narrative that sets you apart. Develop a battle card that goes beyond basic product descriptions. Clearly articulate what makes your solution unique, how it differs from AWS's first-party offerings, and most importantly, the specific value you bring to mutual customers. This isn't just about features – it's about telling a story that resonates with both AWS teams and potential clients. 📖 Master the partnership playbook by integrating AWS deeply into your organizational DNA. This means developing robust go-to-market and co-sell strategies that align seamlessly with AWS's ecosystem. Whatever sales methodology you adopt, ensure your processes are designed with AWS partnership in mind. Show that you're not just another vendor, but a strategic partner committed to mutual success. 💬 Communication is the cornerstone of a successful partnership. Your goal is to make it crystal clear to AWS teams exactly what you do and how you solve customer problems. Don't assume anyone understands your value proposition – articulate it consistently, compellingly, and repeatedly. Help AWS champions become your advocates by providing them with clear, concise, and powerful messaging that they can share across their organization. 🚀 Leverage AWS Marketplace as your strategic launchpad. Listing your products is just the beginning. Focus on demonstrating tangible value through metrics – show how you generate opportunities, convert leads to private offers, and create real business impact. In a ecosystem with over 15,000 products across 70+ categories, your ability to tell a "better together" story is what will truly make you stand out. In the world of cloud partnerships, visibility and value are everything. #AWSPartners #AWS #AWSMarketplace #CloudSales #TechPartnerships #SaaS #BusinessStrategy

🌟 What a ride! We've grown our customer base 5x since last year's AWS re:Invent, partnering with incredible companies like The Linux Foundation, Anaconda, Modal, Perplexity, Sisense, UiPath. Loved the opportunity to celebrate innovation, partnership, and the amazing journey ahead! 🚀 We'll probably need an even bigger dinner table next year. 😉 #StartupGrowth #CustomerLove #CloudSales #CloudMarketplaces

🎉 Huge congratulations to our amazing partners at Pinecone for winning AWS's GenAI Innovator Partner of the Year 2024! We couldn't be more thrilled to see your groundbreaking work in vector search and retrieval being recognized and are proud to play a role in taking your product to market faster! ⚡ Special shoutout to Adel Farahmand for your partnership and collaboration. Here's to scaling more heights! 🥂 AWS Partners #aws #GenAI #innovation #AWSPartners FYI - we're still at #AWSreInvent, feel free to hit us up!