Diesel Labs delivers novel solutions in support of consumer and content intelligence. From synthetic focus group technology to bespoke curated data, augment traditional market research tools and bring real-time insight to your fingertips. Diesel's proprietary technology stack leverages machine learning and generative AI to produce and contextualize intelligence on any topic or group. The hard part is done: data from across all the major social and video platforms is curated, organized and analyzed, ready for seamless integration into business intelligence tools and generative AI models alike. The data illuminates everything from what topics are trending and why to which pieces of media content are capturing audience attention.
External link for Diesel Labs
Kendall Sq
Cambridge, MA 02142, US
Our CEO Anjali Midha sat down with the iTV Doctor himself (in the holiday spirit) Rick Howe to talk about all things TV. Watch on-demand Thursday at itvt.com/talk-back or streaming on USA TODAY!
Anjali Midha from Diesel Labs is my guest on #TalkBackToTelevision, sponsored by Hub Entertainment Research. Operative and Continuum Media. Watch on-demand Thursday at itvt.com/talk-back or streaming on USA TODAY. From #ExecutiveProducer Tracy Swedlow and #TVOTStudios Marshall Cohen Tom Thai Twitter
Our CEO Anjali Midha is speaking at Digital Media Wire's "Future of Television" on October 30th at the UCLA Palisades Ballroom! If you're interested in predictive analytics & data tools for media and entertainment, you won't want to miss it.
🔔! Today, we asked our AI Media Analyst to give us intel on what’s nearest and dearest to all of our hearts (literally and figuratively): fast food! Join us as we ring in some insights for one of the best chains around: Taco Bell! And here we can see how views differ between men and women about the brand. While men lean toward digestion humor, women enjoy sharing personal and social experiences. (Not sure about that casual date spot idea fellas…) Taco Bell fans aren’t just hoarding sauce packets! Here are the top pieces of scripted content for Taco Bell fans over the last 30 days. And a look at what fans of the chain are looking forward to watching (👀 Warner Bros. Discovery)! One of the coolest things about PanelAI is how timely it is. Find out what audiences are talking about right now! For Taco Bell this week, fans of the brand are appreciating the evolved breakfast menu but also expressing concern of rising prices. Make a date with Diesel’s latest product, PanelAI, and Live Más today!
As we get closer to Halloween, we wanted to settle the ‘candy worth trading for’ debate once and for all. It turns out Kit Kat never takes a break! According to Diesel Labs data, these are the most discussed candies during last year’s Halloween season. But there’s one more Pieces to this analysis (see what we did there), we broke it down by demographic to see if generation plays a role in our preferences. And finally, does it differ by gender you might ask? Indeed it does! Women and men do bring up different topics as it relates to candy preferences, check out the toplines here for more. Stay tuned for our Halloween costume analysis coming next!
Diesel Labs reposted this
The #speakerspotlight is on Anjali Midha, CEO & Co-Founder of Diesel Labs! Anjali will be participating in the "Predictive Analytics & Data Tools for Television and Streaming" panel on the Streaming and Television track. The panel will discuss how predictive analytics can forecast viewer behavior, optimize content recommendations, improve advertising strategies, and personalize the user experience. View the conference agenda and speakers here: https://lnkd.in/drbAbfW Register for the event here: https://lnkd.in/e2XfThQE Thank you to our sponsors, supporters and media partners Ateliere Creative Technologies, Pryor Cashman, GOAL Ventures, CareerMAGNATE, Network of Authorities (NoA), Infiom, Fusicology, Westside Digital Mix (WDM), SVTA, and International Association of Entertainment Lawyers (IAEL)
Here at Diesel Labs we had our AI Media Analyst produce a quick insights report on the performance of the Minecraft trailer (releasing April 4th, 2025) and the results were fascinating! Given the hit-or-miss box office results from recent video game adaptations, the audience reactions thus far suggest the Minecraft film may be faced with some headwinds.
Introducing PanelAI from Diesel Labs! Augment traditional focus group and survey research with real-time insight from your target consumer audience. PanelAI is an AI Media Analyst trained on the behaviors, preferences and conversation happening across your target and / or competitive audiences. Ask the Analyst questions about trending topics among your community members, their thoughts about nearly any subject, what they’re reading or even what videos they’re watching. Ask the group what media content has caught their attention lately, what types of marketing messages resonate with them, or run your creative ideas by the audience to understand how it might be received. Contact our support team to learn more about PanelAI today!
AI Media Analyst Spotlight! In addition to her understanding of the media and entertainment landscape, Daisy is also very knowledgeable about brands! You can ask her to summarize what people are saying about nearly any brand - or even to compare and contrast consumer opinions on topics. Today we’re asking about the value of a Netflix subscription vs Max, but you can also ask about anything from Aflac to Zillow! Please get in touch with us at daisy at diesellabs dot com to inquire about beta access.
Our AI Media Analyst spotlight continues! Have you ever pondered what to watch next? Or wanted to know what other people with similar taste in content are exploring? Ask Daisy, she can make bespoke content recommendations based on years of data about audiences’ media habits. Tap into the most comprehensive understanding of audience preferences, and find your next watch with Daisy! Please get in touch with us at daisy at diesellabs dot com to inquire about beta access.