We're excited to share that for the eighth consecutive year, Comcast NBCUniversal has been named one of the top 10 'Best Workplaces for Parents' by Great Place To Work US! It's an honor to be a part of a team that supports parents and a fosters a supportive work culture. #LifeAtEffectv Learn more: https://comca.st/3VCKmgx
Effectv
Advertising Services
New York, NY 32,424 followers
Effectv, a Comcast company, helps advertisers use the best of digital with the power of TV to grow their business.
About us
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com.
- Website
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http://www.effectv.com
External link for Effectv
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 2003
- Specialties
- advertising, marketing, cable tv advertising, online advertising, cross-platform advertising, multiscreen advertising, local advertising, sports advertising, digital advertising, small business advertising, automotive advertising, political advertising, OTT, CTV, advanced advertising, New TV Ecosystem, and regional advertising
Locations
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Primary
Get directions
New York, NY 10036, US
Employees at Effectv
Updates
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🚗 For auto advertisers, every step of the car-buying journey presents an opportunity to build a lasting connection with consumers. That's why Effectv has partnered with Car Dealership Guy to bring you the three reasons why leading auto marketers should embrace a holistic, multiscreen TV strategy to reach their audiences wherever they're watching content. Check it out: https://comca.st/3ZNVzgX
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One of addressable #advertising's superpowers? Reaching your precise audience (wherever they're watching) in a single buy. Pooja Midha spoke with Beet.TV about how #addressable is helping brands of all sizes navigate a complex media landscape to unlock the best of traditional TV and streaming. Check out the full interview: https://comca.st/3BpCzfl
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🔥Hot off the (digital) press! The latest Comcast Advertising Report is here with a deep dive into the trends that worked for advertisers in 2024 and what will move the needle in the new year. Download the report for insights on viewing, buying, and selling to help you succeed in today’s #multiscreenTV world: https://comca.st/3OMwIDR
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Traditional TV. Set-top box VOD. Connected TV. Mobile. There's no shortage of ways to deliver addressable ads wherever target households are watching. Despite this fragmented viewing landscape, the traditional TV screen still reigns supreme when it comes to impressions. Access more insights and recommendations to maximize your ad campaigns in our Multiscreen #TVAdvertising Report: https://comca.st/4g22Nn4
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Congratulations to Pooja Midha, EVP and GM, for being one of Cablefax's Most Powerful Women honorees! 👏 Thank you for your many contributions to our industry and for being an exemplary leader. Check out the full list of honorees, which celebrates the Most Powerful Women for their influence and leadership within the industry—as well as their dedication to empowering others to grow and thrive. https://comca.st/41rtixI
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Don't miss Melanie Hamilton as she joins fellow industry leaders for a look back at the moments that redefined advanced TV and streaming this year, and an exploration of the emerging trends and innovations set to shape the industry in 2025. Register for the TVOT Connect virtual session here: https://comca.st/4fUyhM5
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"Leveraging the benefits of addressable and connected TV and other platforms where you get data on a much more continuous level and can optimize that is magic to anybody's ears right now." The industry came together to #GoAddressable! Melanie Hamilton led a fireside chat alongside Erin Echter PhD and Adam Arnegger on the power of #addressable TV advertising, how it will shape pharma marketing in the coming years, and the advice they'd give to brands slow to embrace addressable.
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Think Thanksgiving TV is only about football? Think again 🤔 57% of households celebrate by tuning into comfort watches like sitcoms, holiday movies, parades, and more. No matter what they're watching, Thanksgiving week is a major opportunity for brands to reach their audience. Learn more about TV viewing habits over the holiday. https://comca.st/4eNLRQ2 #tvadvertising #tvviewership
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