What’s the secret to driving innovation? Creativity. VP, Research Director Pascal Matzke and Principal Analyst Dr. Bernhard Schaffrik discuss why creativity is often undervalued and ways to drive innovation by fostering it in our newest What It Means episode. https://forr.com/3P0FVIF
Forrester
Research Services
Cambridge, MA 343,623 followers
Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work.
About us
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
- Website
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https://www.forrester.com
External link for Forrester
- Industry
- Research Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cambridge, MA
- Type
- Public Company
- Founded
- 1983
Locations
Employees at Forrester
Updates
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We’ve extended the deadline for our B2B 2025 Awards! 🏆🏆 Take our poll below and then submit your nomination by January 10, 2025, at this link: https://forr.com/3D3mDzJ #ForrB2BSummit
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Looking for a research firm that truly partners with you? Only Forrester works on and by your side to deliver more business value, enhance your teams, and transform your business with generative AI. Get to know us. https://forr.com/4cVYDuJ
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B2B marketing-sales alignment has long been the ideal — but is it enough? Hear Principal Analysts John Arnold and Rick Bradberry make the case for a customer-obsessed partnership. https://forr.com/4il0eOE
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Ready for an AI reality check? See why AI isn’t the dangerous, costly tech job killer that many have claimed will squash creativity. https://forr.com/4fp50ZY
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We're excited to share some key enhancements we've made to The Forrester Wave™, our comprehensive guide for buyers evaluating technologies and services in the marketplace, including: ✔️ A simplified Wave graphic to highlight providers that demonstrate customer obsession. ✔️ An interactive Wave digital experience to support contextual, customized results about providers. Check out this video with VP, Digital Publishing & Operations Stephen Powers for more details about the new Wave! https://forr.com/4ijV6u4
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We surveyed over 16,000 global business buyers to better understand how they experience the purchase journey. The results, highlighted in our new report, The State Of Business Buying, 2024, show that: 👎 Buyers are increasingly dissatisfied. ⏲️ Internal processes add time and complexity. 🙋 Buyers crave autonomy. 🚫 "One size fits all" approaches don't work. At #ForrB2BSummit North America, Forrester analysts will help leaders navigate increased buying complexity and deliver better buyer satisfaction. Register today to learn more on this topic at next year's event! https://forr.com/4g3lYwT
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We're one week away from our #ForrSecurity event in Baltimore! One of the fantastic sessions will be about enhancing mobile security, led by Senior Analyst Padraic Harrington. Get a preview of the topics that will be covered in the session and some questions you should be answering when optimizing your mobile security. https://forr.com/3OsxmpT
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Forrester’s 2025 predictions are here! Explore the six tech & security calls you don’t want to ignore — and their impact on your upcoming strategy. https://forr.com/4eWiOtE
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We're feeling very thankful for our employees and the volunteer efforts they dedicated themselves to this year! Here's a look at how they've made an impact across the globe. 💚 #BoldTogether