We love shiny pencils, especially when they are for meaningful work - making the diamond more inclusive and open - with great partners. Congrats on a Silver in Integrated / Omnichannel Art Direction and a Merit Award for Design/Brand Identity Erik Wade Michael Willey Carlos Martinez Virgilio Santos Manuel Dilone and Hyphenated- team.
About us
Hyphenated is a creative company that empowers diverse creative voices to co-create shared progress for both brands and people. We were formed on the simple belief that people are more than one thing, and this complexity demands more curiosity, empathy, nuance and courage in how brands behave. We define brand POVs and bring them to life. We create stories and experiences that start conversations. We map culture and influence, to help brands carve space in the world to drive culture forward.
- Website
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https://hyphenated.co/
External link for Hyphenated-
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2020
Locations
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Primary
Get directions
5768 W Pico Blvd
suite 206
Los Angeles, California 90019, US
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Get directions
Los Angeles, US
Employees at Hyphenated-
Updates
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In a world where there are more programs to help VPs than cashiers, our “See Yourself Rising” campaign is raising awareness +6pts and consideration +7pts for Guild, turning employers into educators, and making career and economic mobility a reality for millions. Congrats to our partners for The Anthem Awards recognition: Eve Bayer Brendan Wilkerson Katie Higgins Jennifer (Stefancik) Brault Riva Froymovich Mat Cruz Rebecca Biestman and Hyphenated team Matthew Benton Leslie Wade Naomi Merlain Julian Vargas Jose Jorge Netto Jeremy Knight Melanie Spencer Kelli Robertson William Esparza Here’s to a future where talent rises everywhere. #SeeYourselfRising #FutureOfWork #AnthemAwards
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People are hyphenated, but brands are not. Hyphenated Founder William Esparza spoke at Adcolor yesterday about the need for brands to be more than mirrors to unlock growth from new audiences. #growth
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Our Founder, William Esparza, will share the stage with a few inspiring panelists at the ADCOLOR Conference and Awards next week! Come by and say hello but stay for the conference. #ADCOLOR #OFFMUTE
Join us at ADCOLOR Conference and Awards next week. I will be sharing the stage with some great voices in Kay L. Vanessa Morales and Danny Hernandez discussing the expansive nature of language and Identity not to mention the ever-changing grammar of our diverse community. Full Details 👉🏽 https://lnkd.in/gYEAXhsU #ADCOLOR #OFFMUTE
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Hyphenated Founder William Esparza talks about the inevitable force behind brand resiliency: the U.S. Latiné population. They are the new cultural brokers representing $3.2 trillion GDP. https://lnkd.in/gX_nwmed
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Our founders William Esparza and Kelli Robertson caught up with Edward Cotton and the result is a worthwhile listen about the importance of naivete and change, our name, the role of a modern creative partner, and brands. Hit play and let us know what you think!
Agencies with Strategy and Creative Co-Founders are Special Places. The latest Inspiring Futures podcast features an interview with Will and Kelli the co-founders of Hyphenated. When the agency got awarded Silver, West Coast in Ad Age's Small Agency of the Year Awards the publication wrote the following introduction. "When William Esparza and Kelli Robertson left their roles at R/GA in 2019 to establish their own creative agency, they chose the name Hyphenated to reflect the agency’s aim of bridging the gap between brands and the multicultural audiences whose spending power continues to climb in today’s “fiercely hyphenated world.” I first talked to Will and Kelli four years ago when they were just a baby and now they've grown up, evolved, and are responding to the dynamic changes in the marketplace. We got to talk about the changes, the challenges, their beliefs, what makes them tick, and what makes them different. Podcast here https://lnkd.in/e3s3eYTP
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A monumental moment for the Hyphenated- team and founder William Esparza. #culturefirstnotmulticultural #meaningfulbrands #newnarratives #branding #creativity
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When we started this, Hyphenated was an idea worth pursuing founded on the undeniable truth that hyphenated identities are greater than the boxes they are put in. 4.5 years later, we are recognized as AdAge’s Small Agency of the Year, West, Silver. Deep gratitude to everyone who has made this idea a reality. https://lnkd.in/gqEvSN-d Ronalee Zarate-Bayani Maria Sop Lexi Vonderlieth Nancy Perlman Fidel Vargas Julie H. Mark Herrema Pierre Kim @Shilo Ben Zeev Erik Wade David Aufhauser Sheila Tran Johanna Breman Tzur Meredith Saxe Elizabell Rivera Marquez Ayeshah Abuelhiga Hendrik Janse Van Rensburg John Solomon David Corns Dana Ortiz Noelle Haley Ivan J. Roxanne Nejad Kimberly Dillon Barney Hussey-Yeo Marcia Kilgore Sabeen Mian Amanda Michaud Eve Bayer Adrienne Ingoldt Ginny Holmes Ryan White Kylie Pearse, MBA Kevin Dalby Jamie Elfenbein Cara Cinnamon Helen Alonzo Hurtado Lucia Torres Ramona Ortega Mercedes Ortega-Kennedy Raymond D. Goulbourne
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Real talk, always. It’s the Hyphenated way.
The ‘secret’ to making truly great work? It all comes down to the relationship you build with your agency. Chemistry is an essential starting point, but brands also need to: 👉 Start things off on the right foot (that means no free pitching) 👉 Stay open-minded about what the brief looks like and how a project might evolve 👉 Create a situation where both sides can be open and honest about their expectations 👉 Give the agency space to do what they do best 👉 And link constructive criticism to the brand’s ambition, rather than personal opinions Read our latest AUFI Guide (link in the comments) for in-depth thoughts on all of the above from Madison Utendahl and Victoria Baisden at Utendahl Creative, Max Ottignon at Ragged Edge, Kelli Robertson at Hyphenated-, Alex Tan at MOUTHWASH Studio and Nikita W. at BLANK.
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William Esparza dropping knowledge on support networks over mentorship, independence as the pathway to changing our industry, and how your personal truth goes beyond your lived experience Miguel Lopez-Ixta Christopher Morales ADCOLOR Conference and Awards
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