KINESSO

  Join us at CES on January 8th. Don’t miss our very own Tom Amies-Cull and Keith Camoosa discussing How Scalable Data Drives AI Engagement at 2 PM PST. As well as Courtney Keating and Jarrod Martin sharing insights Predicting the Future of Retail Using Data and AI at 4 PM PST.   Excited to see you there!

Join us and Interpublic, at CES on January 8th, for an insightful session exploring the intersection of AI, data, and commerce in advertising!

We are excited to announce that Interpublic has acquired Intelligence Node, a leading eCommerce intelligence platform renowned for its unparalleled data accuracy and global reach. This strategic acquisition significantly enhances our commerce capabilities, providing clients with real-time product and market intelligence to understand shopper trends, drive sales growth, and optimize performance in today's dynamic digital marketplace. Learn more about how this acquisition strengthens our commerce offerings and drives sustainable growth for our clients: https://lnkd.in/ez-fPipS 

KINESSO is a Top 3 Honoree in the "Data Defenders" category for Givsly's #ImpactAwards! While this is a massive achievement in itself, we look forward to the official awards announcements on January 22nd. Huge thanks to all who voted!

Last week, we debuted our "Experimentation Lab", a solution that lives within IPG’s Interact platform and built to transform how marketers design, execute, and analyze experiments across every channel and market.     As our VP of Experimentation, Berna Tollefsen, explains, “The Experimentation Lab isn’t just a tool; it’s a catalyst for innovation. By streamlining workflows and making insights accessible, we’re helping brands unlock their potential and stay ahead in a rapidly evolving landscape.”   With AI-driven insights and a centralized approach, the Lab simplifies and scales experimentation, empowering our clients to make data-driven decisions faster and more effectively. Read the full release: https://bit.ly/40Ujs7s

We couldn’t agree more Andy Plesser!

KINESSO Launches Industry-First “Experimentation Lab,” Elevating Marketing Performance through Large-Scale Testing https://ow.ly/H64B50U73ol #marketing #martech #technology #KINESSO

KINESSO's "Experimentation Lab" is here 🥼 At a time when a brand could be running thousands of experiments across their global ad business, KINESSO is aggregating learnings and insights across markets in this industry-first solution, providing the most comprehensive picture of what's working and what isn't. These are the types of solutions that help brands stay ahead when change is a constant. With clients across Interpublic Group (IPG) having access to this solution, Experimentation Lab is housed in IPG's Interact platform and was led by our VP of Experimentation, Berna Tollefsen, who sat down with MediaPost's Joe Mandese to discuss: https://lnkd.in/dA2ApUM4

Proud moment for our KINESSO team! We’re thrilled to be shortlisted for the AI Implementer of the Year award at the Informa AI Summit New York , and to see Michael Lovisa recognized as a finalist for Young AI Innovator of the Year.   This reflects our team’s dedication to pushing the boundaries of AI innovation and its impact across the industry.   A special shoutout to Graham Wilkinson, our Chief Innovation Officer and Global Head of AI, who will be speaking at the summit. We’re excited for him to share insights into the future of AI and the incredible work happening here at KINESSO.

Proud to see our VP of Commerce, Michael Berdusco, represent us at Roundel's "Master Your Media" panel!   Michael highlighted the unique role agencies play between brands and retail media networks (RMNs), emphasizing the value of partnership. He shared how cultivating strong relationships with RMNs not only strengthens our clients’ connections with retailers but also drives value for everyone involved.   This partnership-driven approach is key to ensuring our clients' success in an evolving retail landscape!