MUST READ: “Why Publicis is Winning” by Terence Kawaja Check out the article in AdExchanger – https://lnkd.in/eisZpRKF
LUMA Partners
Investment Banking
New York, NY 6,303 followers
The leading investment bank focused on digital media, marketing & technology.
About us
LUMA is the leading investment bank focused on digital media and marketing. We leverage our extensive network of executive leaders, vast industry knowledge and proven M&A expertise to optimize outcomes for our client. We provide strategic advisory and private capital and public finance services to large media and technology leaders as well as entrepreneurial growth companies. Our recent transactions include: - Scibids acquired by DoubleVerify - BC Partners acquired Madison Logic - Yahoo has agreed to a native advertising business partnership with Taboola - Martin acquired by PubMatic - Verve Group, a subsidiary of Media and Games Invest Group acquired Dataseat - Dreamscape, a Portfolio Company of GTCR strategic investment in Standard Media Index - iSpot.tv $350mm investment from Goldman Sachs - Dreamscape, a Portfolio Company of GTCR strategic investment in SQAD - TVSquared’s $160mm acquisition by Innovid - AppLovin’s $1.1bn acquisition of MoPub from Twitter - Integral Ad Science’s $220mm acquisition of Publica - Vungle’s acquisition of JetFuel - Blackstone’s investment in Simpli.fi at a $1.5bn valuation - Zynga’s $250mm acquisition of Chartboost - Magnite’s $1.2bn acquisition of SpotX - Digital Turbine’s $400mm acquisition of AdColony from Otello - Blackstone’s majority investment in Liftoff - Comcast’s acquisition of Beeswax - Experian’s $280mm acquisition of Tapad from Telenor - TransUnion’s acquisition of Tru Optik - Factual’s merger with Foursquare For the latest Thought Leadership content, transaction updates, and news subscribe to our newsletter. — https://www.lumapartners.com/.
- Website
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https://www.lumapartners.com/
External link for LUMA Partners
- Industry
- Investment Banking
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2010
Locations
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Primary
101 Fifth Avenue
9th Floor
New York, NY 10003, US
Employees at LUMA Partners
Updates
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ICYMI: "Ready? Set. Go!" breaks down why the digital ecosystem should be optimistic going into 2025. It’s time to gear up! Want to download the deck? Expand to full view and click the icon at the top right.
The digital advertising sector has never had to overcome so much adversity and uncertainty as in the last 24 months. From a litany of macro variables that threatened recession, a stock market valuation reset, the potential for foundational signal loss, fervent government antitrust interjection and the worst M&A market in over a decade, navigating a path forward has not been easy. And yet, as we approach 2025, we find the industry poised for a turnaround. Ready? Set. Go! lays out the case for optimism and why everyone on the LUMAscape should buckle up for a big year ahead. Tip: To download, enlarge and click the icon in the upper right corner!
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2025 is looking to be the year where M&A thrives. Conor McKenna outlines the key areas where deal activity may focus around. https://lnkd.in/eBKin-eF
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The digital advertising sector has never had to overcome so much adversity and uncertainty as in the last 24 months. From a litany of macro variables that threatened recession, a stock market valuation reset, the potential for foundational signal loss, fervent government antitrust interjection and the worst M&A market in over a decade, navigating a path forward has not been easy. And yet, as we approach 2025, we find the industry poised for a turnaround. Ready? Set. Go! lays out the case for optimism and why everyone on the LUMAscape should buckle up for a big year ahead. Tip: To download, enlarge and click the icon in the upper right corner!
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LUMA Partners reposted this
Why Publicis is Winning: 9 years ago I wrote an article in AdAge on the future of Ad Holding Companies that proved to be prescient (bit.ly/49ek9uz). This is my follow up that focuses on Publicis: https://lnkd.in/dqySbzsQ.
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We’re Ready for 2025: LUMA’s Events Preview! Mark your calendars and keep an eye out . . . brand-new events to be announced! Connect today to learn more about how to engage with LUMA: marketing@lumapartners.com. Flagship and Signature Events: 📅 May 13 – DMS BY LUMA | New York City 📅 June 16 – LUMA Blanc | Cannes, France 📅 October (TBA) – LUMA’s Future of TV Dinner | New York City
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LUMA Partners reposted this
- AppLovin surpasses $100 billion market cap - TheTradeDesk launches its Ventura TV OS - DOJ calls for Google to sell Chrome in search antitrust case remedy - Comcast announces spinoff of cable networks - Mediaocean acquires Innovid for $500 million - Closing arguments in Google Ad Tech antitrust case Don't sleep on Ad Tech!
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Press play and get into it!
My take on the Comcast cable network spinoff on Bloomberg News.
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Very good conversation between Stephen Yap and Conor McKenna on Google’s AMER Partner Center. Thank you for having us!
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There is a lot to discuss. The livestream kicks off at 12 PM ET today. https://lnkd.in/eZ4PVv8D
Looking forward to my candid discussion about the Past, Present and Future State of Digital Marketing with LUMA PartnersConor McKenna tomorrow! Hope to see you all there! Google Marketing Platform https://lnkd.in/eZWU3NzM
The State of Digital Marketing 2024: A Conversation Between Stephen Yap and Conor McKenna
rsvp.withgoogle.com