We had a great time attending Adwanted Events' The Future of TV Advertising Global this week in London! Here are some great shots of our SVP, SpringServe International Leon Siotis discussing how to harness ad format and ad-UX innovations, and our Director of Business Development Alexandra Ong speaking about moving TV to outcomes with effectiveness at the heart.
Magnite
Advertising Services
We’re Magnite, the world’s largest independent sell-side advertising platform. Find us on Nasdaq at MGNI.
About us
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. In April 2021 we acquired SpotX to further enhance our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
- Website
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http://magnite.com
External link for Magnite
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Type
- Public Company
Employees at Magnite
Updates
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The media and advertising ecosystem is embracing collaboration and innovation on its mission to achieve net-zero. 51toCarbonZero CEO Richard Davis shares how tracking carbon footprints and implementing global best practices are driving sustainable transformation. https://lnkd.in/eC8B-7m8
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In the next evolution of SPO, VaynerMedia's VP of Media and Programmatic Lead Anthony Scarola emphasizes the importance of working with transparent and differentiated SSPs. Effective SPO requires an iterative approach and we're proud to see Magnite's efforts making a tangible difference for buyers. https://lnkd.in/eiTRA7VS
How VaynerMedia is optimizing its supply path optimization practices
digiday.com
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Live streaming TV ads demystified! 🚀 Discover how they work, the challenges, and how they're managed on Magnite University 🎓https://lnkd.in/dNrUEuuC
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Up next in our eMpower series ‘India 2025 Ad Market Outlook’, Akila Jayaraman, Head GTM Strategy & Marketing at JioAds shares her view on what she calls “a very exciting time in advertising” and impact of retail media on the ad market in 2025. Watch all episodes on our website: https://lnkd.in/deA5Wgu8
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Tune into Beet.TV's interview with LG Ad Solutions' SVP of Global Operations Kelly McMahon in which they discuss how Magnite is helping brands place programmatic ads on the LG home screen and unlocking additional innovation fit for a streaming experience. https://lnkd.in/ex3-hAue
Powering Programmatic: LG Ad Solutions, Magnite Expand Global Partnership
https://www.beet.tv
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With the renewal of our global partnership with LG Ad Solutions, we’re excited to embark on the next phase of delivering high-quality, seamless ad experiences to streaming TV viewers. https://lnkd.in/ePjyUfJh
LG Ad Solutions Renews Global Partnership with Magnite
magnite.com
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Join Magnite and Rakuten Advertising in the second part of our discussion on the key factors driving CTV innovation. Together with Stuart Keith, Senior Director of EMEA Partnerships, we explore the challenges and opportunities of this evolution.
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While much has been said about how marketers are adapting their strategies to accommodate Gen Z, less has been shared about how publishers should engage with this younger cohort. Our DV+ publisher development lead in Australia Nikola Small shares her insights on this topic in B&T. https://lnkd.in/gc6SfGtT
How Publishers Can Crack The Gen Z Code
https://www.bandt.com.au
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The holiday season is a critical time for brands, but the message can get lost in the seasonal buzz. With IRIS.TV’s contextual segments and Magnite’s ClearLine solution, ads hit the mark when and where it matters most. Read more here: https://lnkd.in/ezC3k9-A
Breaking Through Seasonal Clutter with IRIS-enabled™ Contextual Targeting
magnite.com