Nielsen Norman Group

One of the hardest things about UX is actually applying the techniques, especially when there’s so much conflicting advice out there. That’s why our live, virtual UX training is designed to connect theory to practice, empowering you to thrive in your role. What makes NN/g courses different from all the UX training out there? ✅ Expert-led, research-based guidance — Learn directly from seasoned UX pros who know the field inside and out ✅ Hands-on learning — Our courses combine collaborative exercises and Q&A to make sure you can apply what you’ve learned immediately ✅ UX Certification — Add credibility and confidence to your skillset by taking 5 courses and passing 5 exams to get your NN/g UX certification Now’s the time to expand your UX toolkit. 💰 Save up to 20%** on courses from now until January! 👉 Sign up for our courses today: https://lnkd.in/gJBrfQzQ ✉️ Or keep up to date with future courses by subscribing to our newsletter: https://lnkd.in/ez5mhyqj #UXResearch #UXDesign #UserExperience #UXCertification **Course discount can only be applied to courses offered within the same event week

Designing for global audiences comes with unique challenges and opportunities but our new course, Global UX: Designing and Leading Across Cultures, equips you with the skills to create impactful, inclusive designs for diverse cultural contexts. Led by Nancy Douyon, Founder & CEO of Incluversal, this course offers strategies for navigating cultural differences, managing cross-cultural teams, and tackling global UX challenges. Enroll now: https://bit.ly/4f1k0vz 🗓️ Upcoming dates: January 13-14, 8:00am EST February 12, 8:00am EST March 18-19, 8:00am EST #GlobalUX #UXDesign #UXLeadership #UserExperience #DesignThinking #CrossCulturalDesign

It’s Day 3 of our holiday giveaway at NN/g! Today, you have the chance to win a course of your choice—choose from a variety of expert-led UX courses to level up your skills. 📚✨🎉 To enter: 1️⃣ Like this post ❤️ 2️⃣ Comment with the course of your choice 💬 Explore all our courses and pick your favorite here: https://bit.ly/3CRSkfh Giveaway ends December 13, 12pm EST. Good luck! ✅ Winner will be announced in the comments below! Want to boost your chances of winning? Follow us on Instagram: https://bit.ly/3D8hiXQ X (formerly Twitter): https://bit.ly/4gjffPi Facebook: https://bit.ly/3CTerSA #Giveaway #UXCourses #UXDesign #UserExperience #HolidayGiveaways

It's day 2 of our holiday giveaway at NN/g! Today, you have the chance to win a signed copy of "Digital Icons That Work" 📚✨🎁 To enter: 1️⃣ Like this post ❤️ 2️⃣ Comment with your favorite icon 💬 Giveaway ends December 12, 12pm EST. ✅ Winner will be announced in the comments below. Stay tuned for Day 3 for more exciting giveaways! Want to boost your chances of winning? Follow us on Instagram: https://bit.ly/3D8hiXQ X (formerly Twitter): https://bit.ly/4gjffPi Facebook: https://bit.ly/3CTerSA #Giveaway #DigitalIcons #UXDesign #UserExperience #HolidayGiveaways

We are kicking off 3 days of holiday giveaways at NN/g! 🎄🎁 Starting with a chance to win a report of your choice on Day 1. 📊 All you have to do is: 1️⃣ Like this post ❤️ 2️⃣ Comment which report you’d choose from NN/g's collection of UX research reports 📚💬 Explore the full list of reports and pick your favorite here: https://bit.ly/3OD50cv Stay tuned for Days 2 and 3 for more exciting giveaways! Giveaway ends December 11 at 12pm EST. ⏳ ✅ Winner will be announced in the comments below. Want to boost your chances of winning? Follow us on Instagram: https://bit.ly/3D8hiXQ X (formerly Twitter): https://bit.ly/4gjffPi Facebook: https://bit.ly/3CTerSA #Giveaway #UXCourses #UXDesign #UserExperience #HolidayGiveaways

Remember learning about the rhetorical triangle in English class and thinking, “When am I ever going to use this?” Well, surprise! Turns out, ethos, logos, and pathos aren’t just for essay writing; they’re essential for convincing stakeholders to back your UX decisions! Here’s how to use each part of the triangle to build a compelling case for your UX recommendations: 📈 Ethos is all about credibility. When making a case, highlight your relevant expertise, research, and experience to build trust. If you’re not the authority, cite respected sources or data to back your argument. 🧠 Logos appeals to logic. Demonstrate the reasoning behind your recommendation with data. For instance, you might compare user success rates before and after a design change or contrast current metrics with industry benchmarks to show the potential impact. ❤️ Pathos connects on an emotional level. Use storytelling to make your point memorable, and share visuals or video clips that reveal user frustrations or successes. When stakeholders empathize with users’ experiences, they’re more likely to support user-centered solutions. So, it turns out your English teacher was right… ethos, logos, and pathos *are* useful. And while we can’t promise that these tips will always get you your desired result, they are a good framework for improving your argumentation. Read Taylor Dykes' full article here: https://bit.ly/4ibhfLf Interested in learning how to build better stakeholder relationships? Try our course, Successful Stakeholder Relationships: https://bit.ly/4ijL1ND #StakeholderEngagement #UXDesign #RhetoricalTriangle #UserExperience #DesignStrategy

Is your team struggling to secure the resources and budget they need? You’re not alone... And we've got the course for you! Our new course, Advocating for Resources & Budget for UX, equips you with actionable strategies to make a strong case for UX investment within your organization. Led by seasoned UX strategist Dr. Ari Zelmanow, this course will teach you how to: ✔️ Establish your team's intent and positioning in the organization ✔️ Influence stakeholders to buy into your idea so that they “sell it” for you ✔️ Overcome common objections to resource requests 📅 Upcoming sessions: January 23-24, 11 AM EST February 13, 11 AM EST March 12-13, 11 AM EST Don’t miss out! Enroll today: https://bit.ly/4f763ME #UXLeadership #UXStrategy #UXAdvocacy #UXTraining #UserExperience #UXResearch

Sometimes alt text can be an afterthought on website, but its impact on web accessibility is huge! Alt text ensures everyone can engage with your content, whether they rely on a screen reader or if an image just doesn’t want to load. In their recent article, Emma Cionca and Tanner Kohler recommend the following for effective alt text: ✅ What type of alt text you should write for different kinds of images: Is the image decorative, informative, or functional? ✅ Skip “image of” and get straight to the point. Did you know that screen readers already identify images as images when they encounter them. ✅ Always include an alt attribute (alt=“”), even if it will be empty. Otherwise, screen readers might announce the image file name. ✅ End alt text with a period, even if it isn’t a full sentence, to ensure screen readers pause after reading the alt text. Accessible design starts with small details like these. Check out more tips in their article here: https://lnkd.in/eg9AAMba #UX #Accessibility #AltText #DigitalInclusion #WebDesign

Creating realistic mock data is critical for effective prototype testing, but it can be time-consuming. Generative AI offers a solution to help us, as designers, quickly build mock charts that feel authentic to our users. Here are 7 practical tactics to get the best results from AI-generated charts: 1. Describe What to Show 2. Eliminate the Clutter 3. Emphasize Outliers 4. Specify Dimensions 5. Request SVG format 6. Don’t Delegate Critical Thinking 7. Provide Data and Request a Chart AI-generated charts can speed up prototyping and usability testing, making it easier to evaluate designs with realistic content. What some tips on generating mock tables? Check out the Evan Sunwall's article for more tips: https://bit.ly/3TGpofX #UXDesign #AIinDesign #PrototypeTesting #GenerativeAI #DesignTips

Ready to level up your team’s UX skills? Save BIG with NN/g’s bulk pricing. Savings start at 17% for 100 seats and only go up from there! 📈 Seats can be used throughout the year, giving your team flexibility in their learning journey. Join 17,000+ NN/g-certified UX pros today by also purchasing exam credits for your team to get their UX Certification. Learn more about our bulk discounts here: https://bit.ly/4gf4Iof Or contact consulting@nngroup.com 📩 #Discounts #BulkPricing #EnterprisePricing #NNGUX #NNGCourses #UXCourses #OnlineTraining #UX