Optimizely

This Friday the 13th, we asked Optimizers about their biggest superstitions, and it turns out we’ve got quite a few 😵💫 But there's one thing you don't need to be superstitious about: creating a digital experience your customers will love. You can accomplish that effortlessly with Optimizely: https://lnkd.in/eERbGrbi

Quality over quantity? Nah, nowadays we can have the best of both worlds 😎 We know what you’re thinking – it's too good to be true, but we’re here to prove otherwise. Find out how you can scale your content without sacrificing quality in this recent blog: https://lnkd.in/dUpXwFxU

How predictable is our CEO? We asked Optimizers what they thought Alexander Atzberger's opening line would be for his keynote at Opticon San Antonio. Stay until the end to see how accurate their guesses were 👀 To watch his full keynote, be sure to check out Opticon Online on-demand. You'll gain access to the entire library, which includes other mainstage content, breakout sessions, and more. Oh, and did we mention you’ll get all of this for FREE? Register here: https://lnkd.in/eMf3UsN3

That feeling when Optimizely is named as a Leader in The Forrester Wave™: Experience Optimization Solutions, Q4 2024... 😎 Why are we digging these insights? We believe the report shows our innovative approach to: 👉AI-driven personalization to deliver relevant real-time experiences 👉Experimentation tools that help teams scale and optimize faster 👉GenAI-powered solutions for creating, testing, and analyzing digital content Access the full report to learn more about our placement, how Optimizely stacks up against other Experience Optimization (EO) vendors, and gain valuable insights that will help you select an EO solution here: https://lnkd.in/eM4stx3m

🚧 Work Zone Alert - 2025 marketing strategies are under construction 🚧 To help you build a cohesive, high-performing plan, Sprout Social has launched their integrated marketing toolkit for 2025...and you better believe we’re featured! Here’s what’s in the toolkit: 🧰Sprout’s AI Social Strategy Workbook: Automate tasks to focus on strategic decisions. 🧰Optimizely’s Integrated Marketing Guide: Lay the foundation for consistent, results-driven campaigns. 🧰Bitly’s Digital Touch Points Guide: Connect the dots to craft seamless customer experiences. 🧰Slate’s Creative Briefs Template: Start strong with clear, inspiring project briefs. Check out the toolkit to start building a successful 2025 marketing strategy - https://lnkd.in/eK-2WMk8

We don’t know about you, but we’re mentally still in Onederland... Between introducing new AI agents to magical customer stories, Opticon was filled with excitement. To make sure you didn't miss out on any of the news, here are 6 articles highlighting everything you need to know. Check them out 👇 Optimizely's DXP Roadmap: AI Integration, Vertical Focus, SaaS CMS: https://lnkd.in/ecVKjNbZ  How AI is Powering Silicon Valley Bank’s Comeback Story: https://lnkd.in/e7-baEYH  AI at the Crossroads: Creativity, Ethics and Integration Challenges: https://lnkd.in/gFpadUFs  AI agents working across the marketing workflow: https://lnkd.in/eRZac65n  4 Big Takeaways for Marketers from Opticon 2024: https://lnkd.in/egtHCkMh  Dom Nicastro CMSWire Greg Kihlstrom The Agile Brand™ with Greg Kihlström

Keynotes are a breeze for our CEO Alexander Atzberger and CPO Rupali Jain😎 Missed out on watching their keynotes live at Opticon San Antonio? You can now access Opticon Online on-demand for FREE! Don't miss out on this opportunity to catch up on all the insights and innovations shared at the event. Check it out here: https://lnkd.in/e59ZDQah

The competition is fierce in the digital landscape, so you really need to go the extra mile to stand out these days. Which means there’s no time like the present to start aligning your sales and marketing teams so you can see benefits like: 👉A deeper understanding of your target audience 👉Greater reach of your high-quality content 👉Improved marketing and sales experience 👉Combined insights and analytics 👉And many more Learn how you can create the “smarketing” team of your dreams in this blog: https://lnkd.in/dZR5aYkm

As a marketer, your goal isn't just to survive, but to ✨thrive✨. One major obstacle that can keep you from thriving is the big bad wolf we call creative burnout. But don't worry, Optimizely’s Leah Messenger has identified 8 common mistakes that can lead to burnout, so you can be sure to steer clear. Read the full blog here: https://lnkd.in/eiCd-nJE

Let's take a wild guess—you’re a marketer and you’re turning to AI to tackle your current experimentation challenges. Well, maybe that wasn’t such a wild guess... We surveyed 100 UK marketers and 89% of respondents agree that AI will help them overcome these barriers. But the big question is: how are they using AI to do this exactly? We've got the answer and other insights on AI, personalization, and digital experiences here: https://lnkd.in/eUvn9hF2