Optimove

📣 We're delighted to announce the #OptimoveConnect2025 keynote speaker: renowned futurist and award-winning author Nikolas Badminton! In his keynote, Nik will inspire marketers to adopt a futurist mindset and strategies to embrace emerging technologies like GenAI, Spatial Computing, and gamification. He will empower attendees to navigate the challenges of the future and unlock their full potential as Position-less Marketers. Find out more ➡ https://lnkd.in/etYR4Yyq Optimove Connect is our annual conference, bringing together experts and leaders to explore trends and innovations in Customer-Led Marketing. Early Bird registration is open. Secure your spot ➡ https://lnkd.in/ekAJpXSn

What mistakes did operators make in 2024? What did we learn about player churn? How do players behave during major sporting events, and how can you use these insights to prepare for 2025? 🎙 Jonathan Collins, our Strategic Services Team Leader, sat down with SBC’s James Ross to look back on a truly incredible year of sport, sharing key insights and lessons from the year to help operators plan smarter strategies for 2025. Listen here ➡ https://lnkd.in/eJkrvGMd Want to dive even deeper into the trends shaping 2024? Visit our iGaming Pulse, which aggregates anonymous data from 250 iGaming operators, and explore the year further ➡ https://lnkd.in/eDVwH9hM

⏳ Don’t say we didn’t tell you! Just days left to lock in your Early Bird Registration for #OptimoveConnect2025! Need a reason to join us at the only event dedicated to CRM Marketers? Here are four: ✅Learn from the best: Get insights straight from CRM marketing leaders shaping the future. ✅Meet your people: Connect with 300+ marketers who really get what you’re working on. ✅Take action: Walk away with strategies and tools you can use to boost retention and grow your business. ✅Master Optimove: Become your team’s go-to expert with hands-on tips and insights. Register now—your 2025 self will thank you ➡ https://lnkd.in/dvtW4XNd

We're closing out 2024 with a strong sweepstakes momentum as we welcome our new client, Lucky Hands! Lucky Hands, America’s top social casino, is making a real splash with its fresh design and games from the best software providers. We’re excited to help them take the guesswork out of their marketing and focus on creating amazing player experiences, building loyalty, and boosting retention. Here we go! 💪🏼

"Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever," writes Optimove CEO Pini Yakuel for MarTech. In 2025, as we human marketers become more adaptable and Position-less, we’ll take the reins of generative AI—making sure it delivers real-time, precise marketing messages while adding our own strategy and judgment to AI-driven automation. How will humans lead the way? Here's a quick look into the near future ➡ https://lnkd.in/gFnmgYEB

"AI can generate a high volume of content, but marketing teams must realize that volume alone doesn’t break through the noise—it adds to it." To truly stand out, brands must be more relevant than ever, combining deep customer insights with the craftsmanship of a salesperson to create meaningful connections, said Rony Vexelman, our VP of Marketing on the SalesTech Star podcast. Rony shared insights on how AI will become the centerpiece of marketing strategies, the rise of the Position-less marketer, the decline of the assembly-line workflow, how leadership can enhance AI's impact across organizations and more. Listen here ➡ https://lnkd.in/eTzEFgU3

We had an incredible time last night at our annual End-of-Year Connect dinner at Lyle’s, a Michelin-starred restaurant in London. It was filled with holiday cheer, great food, and engaging conversations! 🥂 The evening's main dish was our panel discussion, "Are Marketers Really Optimizing Technology as Their Best New Co-Worker?"—a deep dive into how AI is reshaping marketing roles, empowering teams, balancing technology with intuition, and turning the Position-less marketer from a concept to everyday reality. 🙏🏼 A big thank you to our brilliant panelists—Georgi Pepelyankov (Kindred Group plc), Kate Spasova (CACI Ltd), Tom Burrell (Retention Coach), and moderator, our Punal Shah —for their insights, and to everyone who joined us. See you on the other side!

🎙 What’s next for social sweepstakes gaming in 2025? Our Jeff Laniado joined host Jesse Learmonth and co-guests Trevor Pope, CEO of The Money Factory, and Zach Bruch, CEO of MyPrize, on the BettingStartups.com podcast to dive into the massive growth potential of this vertical. They discussed it all—marketing strategies to lower customer acquisition costs, tackling compliance challenges, leveraging content creator partnerships, and how Optimove helps operators boost player engagement and retention. Catch their insight below 👇 ▶️ Youtube: https://lnkd.in/eHn3NreX ⚪ Apple Podcasts: https://lnkd.in/e5MhjCwc 🟢 Spotify: https://lnkd.in/eC_XdxYx 🌐 Web: https://lnkd.in/eyAMZEfD

⌛ Time is running out to submit your nominations for the 4th Annual Heptagon Awards! CRM marketing excellence deserves the spotlight, and the Heptagons honor our clients with 10 prestigious awards across Campaign, Team, and Individual categories. 🏆 This year, for the first time ever, the awards ceremony will be held in person at #OptimoveConnect2025 in March in London! Don’t wait—nominate now ➡ https://lnkd.in/d4mVuVRS

We’re very excited to team up with Control F5, Brazil’s top iGaming marketing agency, to deliver smarter, data-driven solutions for operators! Together, we’ll reshape the future of iGaming in Brazil by combining Control F5’s market expertise with Optimove’s CRM Marketing technology to create personalized player experiences, boost engagement, and drive sustainable growth. Here we go!! Read more ➡ https://lnkd.in/e5qKhqaY **** Estamos muito entusiasmados com a parceria com a Control F5, a principal agência de marketing de iGaming do Brasil, para fornecer soluções mais inteligentes e baseadas em dados para as operadoras! Juntos, remodelaremos o futuro do iGaming no Brasil, combinando a experiência de mercado da Control F5 com a tecnologia de CRM Marketing da Optimove para criar experiências personalizadas para os jogadores, aumentar o engajamento e impulsionar o crescimento sustentável. Aqui vamos nós!! Leia mais ➡ https://lnkd.in/euW-vXST